One of the nation’s leading environmental lawyers
“The biggest risks have the biggest benefits,” says Reed Zars ’86.
It’s something he’s learned in his Wyoming-based private practice, where he specializes in environmental citizen-suit cases. Zars has been a consistent underdog, taking on behemoth corporations in David-and-Goliath match ups — and winning.
In the 1990s, when he brought suit against the Public Service Company of Colorado, he broke new legal ground. “We asked to use the plant’s own opacity monitors, which examine the darkness of the plume of emissions, to enforce the Clean Air Act. It had no support in existing law other than it made sense,” he recalls.
When the judge agreed, “it sent a shock wave through the industry,” says Zars, now considered one of the nation’s leading environmental rights attorneys. “The case eventually settled with an agreement to install $150 million worth of pollution control equipment at the plant.”
Legendary for taking on huge utilities, Reed has obtained precedent-setting rulings as well as settlements involving hundreds of millions of dollars. His fights to clean up coal-fired power plants and battles on behalf of the Sierra Club (among others), have been featured in the national news.