The Master of Science (MS) in Media Advocacy enhances students’ abilities to lead and contribute to mission advancing efforts for a wide variety of organizations – from advocacy and lobbying organizations, trade and labor groups, and non-profit entities, to strategic communication and government affairs departments. Created through a collaboration between Northeastern University’s School of Journalism and School of Law, the degree uniquely combines foundations in governmental structures and the legal system with sophisticated training in the latest communication techniques. These include social media, web communications and videography, as well as data analytics and data-driven storytelling.

As today’s organizations – from government entities to nonprofits to large corporations – increasingly understand the ways in which they must effectively communicate in visual, textual and audio forms, they are seeing a substantial need for employees and thought leaders who possess these media skills. In response, the MS in Media Advocacy equips students with the knowledge and skills necessary to apply research-driven strategic communication techniques and multi-media skills in diverse formats. The program incorporates diverse disciplines, including data and information visualization, and the opportunity to specialize in specific areas such as civil rights or environmental policy, experience design and more. With this inclusive curriculum, graduates will be prepared to directly and indirectly advocate for organizations, ideas and initiatives in a multitude of fields, while also becoming media-empowered citizens in a global, media-driven society.

Educational Objectives 

The MS in Media Advocacy’s courses and areas of focus are designed to prepare students to become contributors and leaders in the essential activity of advocacy across cultural, political, social and economic spheres of influence. Students will have the opportunity to:

  • Gain the ability to become an effective advocate with an introduction to legal reasoning, legal systems, and other persuasive frameworks;
  • Learn and apply research-driven journalistic and strategic communication techniques;
  • Learn and apply advanced multi-media skills in visual, textual and audio formats for online- and social media environments;
  • Develop and apply data-driven narratives and issue-driven storytelling;
  • Focus those frameworks and approaches to issues in specific areas, such as civil rights, civil liberties, health and environment.

Application Deadlines

Spring 2018
October 1: Final deadline for international applicants
November 1: Final deadline for domestic applicants

Please contact the program coordinator for details regarding the modified course sequence for students enrolling in the spring.

Fall 2018
February 1: Priority deadline for scholarship consideration
May 1: Final deadline for international applicants
August 1: Final deadline for domestic applicants

Contact

Laurel Leff
Associate Professor of Journalism and Program Coordinator
Email: l.leff@northeastern.edu

For general admissions questions:
Cathy Bright
Graduate Enrollment Manager
Email: gradcamd@northeastern.edu