Join us on Thursday, October 16, 2014, for the Institute for Global Innovation Management & IP/Innovation Connection Joint Conference, bringing together academics, entrepreneurs, innovation managers, policy experts, and others, from a variety of disciplines, to discuss Design in today’s world. Design is driving new business strategies and practices, re-shaping markets and redefining demand. Many organizations as well as individuals are trying to incorporate design into their thinking and practices. This includes industries ranging from finance to healthcare. Simultaneously, traditional design methods are being challenged by 3D printing, rapid prototyping and the hacker/maker communities. Participants will hear from early adopters and thought leaders about the impact and challenge of Design in our increasingly competitive and digital world. 

Register now!

For more information, contact Anne Benware at (617) 373-3230 or a.benware@neu.edu.

Directions/Parking

This conference will take place in the Raytheon Amphitheater, located in Egan Hall at 120 Forsyth Street, adjacent to the Ruggles MBTA station (building 60 on the map link page). The university website also offers detailed directions and parking information. 

Conference Agenda

Thursday, October 16, 2014

Raytheon Amphitheater, Northeastern University 

8:30 to 9:00 AM

Check-in and Coffee

9:00 to 9:15 AM 

Opening Remarks
Dean Emery Trahan
, D’Amore-McKim School of Business, Northeastern University
Professor Tucker Marion, Co-Director, Institute for Global Innovation Management, D’Amore-McKim School of Business, Northeastern University

9:15 to 10:45 AM

Panel 1: Emerging Design Practices
The movement from Form & Function to Form & Belief and Form & Behavior has transformed design practice and created new opportunities for designers and design. In this panel, designers with a range of experience will share insights on the impact of these changes and discuss the impact and potential of emergent design practices, such as Experience Design, Design Strategy, integrative Design, Participatory Design, Eventual Design, Design Intervention, Managing as Design, Information Design and Data Visualization. 

Moderator:
Professor Nathan Felde, College of Art Media + Design, Northeastern University

Panelists:
Paul Pangaro, Co-Founder and CEO, General Cybernetics
Jenna Fizel, Programmer & Designer, Small Design Firm
Dr. Tinsley Galyean, Founder and Principal of Nearlife

10:45 to 11:00 AM

Break

11:00 AM to 12:30 PM

Panel 2: Applying Design to New Industries
Increasingly, non-consumer product industries are looking to design to improve innovation efforts and connection with customers and stakeholders. In this panel, we explore trends and opportunities in a variety of industries, from pharmaceuticals to financial services.

Moderator:
Professor Tucker Marion, Co-Director, Institute for Global Innovation Management, D’Amore-McKim School of Business, Northeastern University

Panelists:
Marco Mancini, Director, Global Business Development Operations, Bristol-Myers Squibb
Brandon Alexopoulos, Senior R&D Manager, Boston Scientific Corporation
Matt Templeton, Innovation Catalyst, Fidelity Investments

12:30 to 2:00 PM

Lunch
Remarks:
Dean Jeremy Paul,
School of Law, Northeastern University

Keynote:
Lee Moreau, Principal, Continuum
Topic: An Evolution of Innovation

2:00 to 3:30 PM

Panel 3: Is Design Lost in the Process?
Is design being lost in a world where it has become a buzzword and technologies like 3D scanning and printing are becoming ubiquitous? How can we fight the misconception that good design can be replaced with technology?

Moderator:
Professor Mark Sivak, Assistant Academic Specialist joint in Art + Design and the College of Engineering, 3D Printing Studio Managing Director, Northeastern University

Panelists:
Ryan Bardsley, Lead Investigator, The Simulations Group
Matthew Gray, Assistant Professor, College of Art Media + Design, Northeastern University
Janos Stone, Design Researcher in Residence, College of Art Media + Design, Northeastern University 

3:00 to 3:45 PM

Break

 

3:45 to 5:15 PM

Panel 4: Intellectual Property Thinkers Look at Design

This panel [of in-house legal counsel] will explore the impact of design on the IP system -- and vice versa. What are the implications for the IP system of new applications of design and design thinking? Will suitable strategic protection be provided by multiple types and layers of IP? Or, will the role of IP change? How will legal counsel and their clients address these questions?

Moderator:
Professor Susan Barbieri Montgomery
, D’Amore-McKim School of Business and School of Law, Northeastern University

Panelists: 
Gemma Dreher, General Counsel, Velcro Group Corporation
Alana Sharenow, Director, Legal Counsel, Dunkin Brands
Steven J. McDonald, General Counsel, Rhode Island School of Design

 

5:15 to 7:00 PM

Reception

 

 Co-Sponsored by Northeastern University’s D’Amore- McKim School of Business and School of Law Co-Organized to unite and advance the leadership, ideas, experience and insights of the university’s IP/Innovation Connection and Institute for Global Innovation Management (IGIM)