IDEA is proud to congratulate Mini Pops for being featured in O, The Oprah Magazine’s January 2012 issue. The snack food, which is air-popped & seasoned organic sorghum grain, was chosen to be on the “O List” which highlights some of Oprah Winfrey’s favorite products. The list promotes Mini Pops as “the new popcorn.”
Ari Taube, President of Mini Pops, says that they are excited to have been chosen and are already seeing the positive ramifications of being featured.
“The orders have already started pouring in,” said Taube. “The reach of O Magazine and the degree to which Oprah has influence is huge and we’re seeing that already.”
Taube said that they have seen a significant increase in their online sales as the issue has begun to appear on newsstands across the country. He explained that the Mini Pops team is eager to see how this will open new doors in getting Mini Pops to more customers.
Mini Pops was awarded Gap Funding through IDEA in 2010 which helped assist them in the purchase of a piece of machinery that packages the Mini Pops product. The Gap Funding grant made it possible for them to purchase the machine and advance their successful venture.
IDEA congratulates Mini Pops and looks forward to continuing to help them grow!
For more information about Mini Pops, please visit their website for more information.