Jo is in her fourth year at Northeastern, majoring in Psychology with a minor in Business and Marketing. For the past year and a half, Jo, originally from Cape Cod, has been building her clothing label, Lily and Ivy from the ground up as an IDEA venture.
Being a full time student and starting a business would seem like more than a full plate for most college students, however Jo maintains an even busier schedule by regularly training for half marathons and taking classes at the Boston School of Fashion Design.
IDEA caught up with Jo on a chilly Thursday to run through the day of a student entrepreneur.
6:00 a.m. – Wake up
6:00 – 7:30 a.m. – Jo starts her day at the Marino Center Gym at Northeastern to get in a workout as she trains for her half marathon.
7:30 – 8:30 a.m. – She then spends some time showering and getting ready for a packed schedule.
8:30 – 11:45 a.m. – The rest of the morning is spent in Snell Library to do some readings for class, catch up on homework and work on some last minute preparation for a presentation she will be giving in the afternoon.
11:45 – 1:25 p.m. – In her Social Psychology seminar, Jo gives a presentation to the class on privacy and disclosing personal information.
1:25 – 2:50 p.m. – After a successful presentation, Jo heads to the IDEA Lab to contact website developers, set up meetings with her mentor and complete other business tasks for her budding clothing label, Lily and Ivy.
2:50 – 4:30 p.m. – Business Leadership Seminar class
4:45 – 5:45 p.m. – Jo has a little bit of time to herself this afternoon to get her supplies ready for pattern making class and send a few emails.
5:45 – 6:00 p.m. – She then heads over to the Boston School of Fashion Design, where she recently enrolled for design classes.
6:00 – 9:15 p.m. – Jo spends the rest of her evening in pattern making class so she can learn more about how to bring her designs to life.
9:30 – 11:00 p.m. – Finally home after a long day, Jo wraps up her evening with some dinner accompanied by some last minute homework and confirmation of appointments for Lily and Ivy.
Despite her often-hectic schedule, Jo says that in the past couple of months she has felt “more connected to her company.” “The drive and passion have created a catalyst for me to get much more work accomplished for Lily and Ivy,” she explained.
When asked if the long days were hard, Jo smiled and confidently said, “It’s a good busy.” Spoken like a true entrepreneur.