- Pages should be centered within a browser, when
- Page content (including text, imagery, and
interactive components) should be contained within the main content area, also
known as the "live" area, between the header (including navigation)
- The background of the page should be a neutral
color, such as a shade of gray, or a very subtle gradient made from neutral
colors. It should not detract from the pageʼs design.
- Sufficient text-to-background contrast should be
used for maximum legibility.
- Use Northeastern colors in a judicious manner to
align your website with the Northeastern brand. The university’s colors are
Northeastern Red (a custom shade), Warm Gray, and Black. Websites use the
hexadecimal color system. The code for Northeastern Red is #CC0000. The code for
Warm Gray is #615445.
- Northeastern Red can be visually overpowering
under some circumstances, and should be used in a balanced fashion that
complements the rest of the site design. Large blocks of Northeastern Red
should be avoided.
Graphics and Photography
High-quality photography, well integrated into an overall site's design and published in an appropriate file format, conveys a level of
professionalism and polish befitting the dynamism of this university. Image
quality should be prioritized over file size and loading times. At this time, photographs
should be saved at 72 dpi and in RGB mode. PNG files are recommended for logos
and graphic elements, particularly those elements that include hard lines or
broad expanses of color.