As a general rule, email templates and signatures should be free of imagery. Regular use of images in email presents the following problems for recipients:
Exceptions to this rule include messages sent to email lists by the Office of the President and other senior leadership offices. These messages, due to their rarity, importance, and need for formality, may contain branded header imagery or unique templates created by the Office of Marketing and Communications. Any other unit at Northeastern that wishes to send messages to university email lists must get the prior approval of the appropriate senior vice president. Please contact Courtney Oliver in the Office of Marketing and Communications for more information.
Body text should not be contained within an image whenever possible, for the sake of readability. Basic HTML formatting may be employed to craft a unique look for invitations and other formal messages, though even this type of formatting may not translate to all email clients and devices.