Resources

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    This section contains important contact information and current resources. Check this website often for new standards and tools.

    PRINT

    Graphic Standards

    For information about our graphic standards or the use of Northeastern logos and other identifiers, please see the Graphic Identity section. If you have a question or issue that is not addressed there, please contact John Ombelets or Beverly Yeager. 

    For information about the use of the alumni mark, please contact the senior associate director of communications in the Office of Alumni Relations, at 617.373.4108.

    For information about the use of the athletics mark, please contact the assistant athletics director for communications, at 617.373.4154.

    Editorial Standards

    For information about messages or editorial style, please see the Editorial section. If you have a question or issue that is not addressed there, please contact the senior managing editor in the Office of Marketing and Communications at 617.373.5444.

    Fonts

    The official Northeastern University fonts are ITC New Baskerville and Helvetica Neue. They may be used in combination with other fonts. Full-time university employees may order the official fonts through NU Reprographics for a service fee of $6 per font license. Licenses provide the necessary permission to load a font family onto one computer. Before ordering, familiarize yourself with the policies and restrictions.

    Print Design Guides and Downloads

    To help you create properly branded publications, we have developed print design guides available for download as PDFs on our design guides page. You may download our logo, wordmark, and lockups on our Downloads page.

    Vendor List

    For a list of preferred print vendors, please contact the university buyer in the purchasing department at 617.373.2135.

    Signage

    The University Sign Shop creates a variety of signage that is located throughout campus; from the Braille number plates on offices and the signs you see on the quad, to the plaques identifying each building.

    For information on the required format for campus signs, pricing, and ordering, please call 617.373.2725.

    WEB

    Website Standards

    For information about our website standards, see the Web section. If you have a question or issue that is not addressed there, please contact the Office of Marketing and Communications Web department. 

    Website Training and Technology Courses

    In order to edit a website developed in Cascade Server, our content management system, you must have a faculty/staff NUNET account and the account must be added to the university's Cascade Server users group. View instructions on how to gain access to Cascade Server (pdf).

    For training in our content management system, Cascade, please contact the senior web strategist in the Office of Marketing and Communications at 617.373.5470.

    For instruction on office-related computing courses such as Lotus Notes or Microsoft Office software contact IS Customer Service at 617.373.5788.

    Help With Marketing and Communications Web Pages

    If you have an issue that requires the attention of the Marketing and Communications web team, please submit a request using the myHelp service catalog's MarCom Web Page Assistance form. Submitting a request through myHelp allows you to contact all members of the department's web team at once.

    This form is intended to allow the web team to address issues that are typically communicated by an email or phone call to a single team member. Examples of appropriate use of this form include

    • granting existing Cascade Server users editing privileges to additional Cascade websites.
    • updates to the university's Find A-Z page.
    • questions about how to perform certain kinds of tasks in Cascade sites, such as updating navigation bars or uploading PDFs.

    Before submitting a request, please keep in mind that Marketing and Communications does not manage every website on campus. If you contact our team about a website that we cannot update, we will try to refer you to the appropriate person as soon as possible.

    The following document contains instructions on submitting a request: MarCom Web Page Assistance requests in myHelp (pdf).

    MULTIMEDIA

    Photography

    Full-time staff and faculty may gain access to the password-protected Image Repository, while external audiences are able to choose from a selection of campus images in our Image Gallery. For more information on both, see the Photography section.   

    Broadcast and Multimedia

    Radio and television advertising promoting the university must be coordinated with the Office of Marketing and Communications.

    The university's guidelines apply to all media, including videotapes, CDs, multimedia projects, and advertising. All must conform to the university's graphic and messaging standards.

    You will find our video and photography guidelines in the Multimedia section.

    POLICY

    Competitive Bidding Policy 

    If you’re producing a print piece on your own, please be aware of the purchasing department’s requirements for competitive bidding. For more information, please contact the university buyer in the purchasing department at 617.373.2135. 

    Endorsement Policy

    Northeastern University carefully evaluates the use of its name and visual identity. As a nonprofit, tax-exempt institution, the university cannot endorse—or appear to endorse—commercial products or enterprises.

    • Press releases: Vendors and other organizations affiliated with Northeastern may distribute press releases that accurately describe their relationship with the university. Northeastern employees may not provide supporting quotes or testimonial comments in third-party press releases.
    • Logos and marks: In some cases, the university's visual logos or "marks," can be used to convey a relationship between the university and another organization. These instances should be reviewed and approved by Marketing and Communications in advance of any use.
    • University seal: The official Northeastern seal (see below) cannot be used by any organization other than Northeastern University.

     

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