Logo Wordmark Variations

Primary Logo and Wordmark

The consistent arrangement of the logo and wordmark is fundamental to effective communication and should never be compromised. The standard versions include two-color, one-color, and reversed options for the primary logo and one-color and reversed options for the wordmark.

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Alternative Logo

This bolder version of the logo is a good option when space permits a larger application, or in communications where it can be paired with the primary wordmark, such as university business cards. The standard versions include two-color, one-color, and reversed options.

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Composite Arrangement: Colleges and Schools

Composite logos and wordmarks (also known as lockups) have been developed for each college and school at Northeastern, providing a distinctive identity system. The creation of alternate logotypes is not permitted. Contact NU Reprographics at 617.373.2766 if you need the official lockup for your college or school.

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Composite Arrangement: Named Colleges and Schools

Named colleges and schools at Northeastern get a special composite logo (or lockup) that distinguishes them. Currently, only the D’Amore-McKim School of Business falls into this category.

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Composite Arrangement: Graduate Campuses

The logos and wordmarks for our graduate campuses are based on the same hierarchy and font family as our college lockups, but with a slightly larger point size for the city name.  

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Composite Arrangement: Senior Leadership Units

Composite logos and wordmarks have been developed for the offices headed by the president and his senior leadership team (SLT). This provides a uniform system for the identity of each senior leadership unit.

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Minimum Size

Primary, alternative, and composite logos have minimum sizes, driven by the seal height.

In the primary and composite logos, the seal can be scaled down to a minimum height of 0.625". In the alternative logo, the seal height can be no smaller than 0.875", unless it appears in the same printed piece with either the primary logo or the wordmark. In those cases, the seal height in the alternative logo can be scaled down to 0.625" (in the business card, for example).

If a smaller mark is required, use the wordmark by itself, which can be scaled down to a minimum height of 0.125" (for the capital “N” in “Northeastern”).

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