Incorrect Usage
Protect the integrity of the Northeastern identity by avoiding improper usage in the examples below.
Primary and Alternative Logos
The consistent arrangement of the seal and wordmark is fundamental to effective communication and should never be compromised. Always reproduce the logo from the original artwork, available on our secure Downloads page.
Do not change the scale of the seal
Seal should never print in red
Do not assign unapproved colors to the wordmark or seal
Do not distort the wordmark or seal
Do not create a new lockup
Composite Arrangements (“Lockups”)
It is equally important that the college/school, graduate campus, and SLT unit logos and wordmarks retain their integrity. Always reproduce these lockups from original artwork available to authorized university personnel through our secure Downloads page.
Do not scale the seal
Do not apply Northeastern Red to a college
Do not create an alternative lockup
Do not alter the lockup structure
Do not attach a college to the primary lockup
University Seal
The Northeastern University seal should always be used with reverence to what it represents. Always reproduce the seal from original artwork available on our secure Downloads page.
If questions about usage arise, please contact John Ombelets or Beverly Yeager.