Print Design Guides

These print design guides are preferred applications of Northeastern’s visual brand across a variety of print formats. The Office of Marketing and Communications has developed these to ensure that your print communications meet Northeastern’s graphic standards. The goal is to provide a preapproved design framework that can be adapted and evolved based on your specific communications needs.

A PDF download is available for each print format on this site. Your design vendor should reference the PDF and use it as a guide in producing your publication. If you need design services, you may contact NU Reprographics at 617.373.2766, which has the InDesign file for each design guide except the report covers. Those are Word documents and require no design work. You can download the report covers on our Downloads page with a MyNEU username and password.

If the design guide PDF is not viewable after clicking the link, right-click (PC) or control-click (Mac) the link, follow the prompts to "Save File to Disk" or "Download Link to Disk," and then open the saved PDF with an application that reads PDF files. A free PDF reader, Adobe Acrobat Reader, is available for download via the Adobe website: adobe.com/acrobat.

Use the following guidelines when adapting the design guides for an individual school or department:

  • The recommended typefaces are ITC New Baskerville (as the serif font) and Helvetica Neue (as the sans-serif font).
  • The Northeastern graphic identity appears on the front and back cover. All contact information appears on the back cover.
  • Full-time staff and faculty can access both our Image Repository and Image Gallery. They include high- and low-resolution options for print and the Web. See our Multimedia Guidelines to learn more.
  • We strongly encourage you to develop all marketing communications in coordination with the appropriate administrative units to fully leverage your unit's marketing goals and strategy.

Advertisement

8.5” x 11” four-color general-purpose advertisement

This format, which can be adapted to many advertising purposes, is a way to promote a specific message while creating a strong impression of Northeastern as a dynamic institution. This can also be produced in black and white.

8.5” x 11” four-color general-purpose advertisement Download PDF


Brochure

6” x 9” four-color folded brochure

This size works well for presenting information in a condensed and efficient manner. Call-out boxes are incorporated in the interior and can be used to highlight information such as compelling statistics or quotes from students, faculty, or alumni.

6" x 9" four-color folded brochure Download PDF

3.67” x 8.5” four-color trifold brochure (folded from 8.5" x 11")

The trifold is a versatile format that is easily adapted to differing content needs. It has been designed in a six-panel, two-fold format, but can be expanded easily into a multiple-page stapled or gatefold brochure.

3.67” x 8.5” four-color trifold brochure (folded from 8.5 x 11") Download PDF






Faculty Announcement

5” x 7” folded four-panel card

This two-color single-fold version is designed primarily for announcing prestigious academic appointments to provosts, deans, and department chairs at other institutions. The interior panels offer dedicated space for a photograph, a short biography, and a brief list of accomplishments. The back cover includes contact information for the college or department, plus a brief overview of the university.

5" x 7" folded four-panel card Download PDF

We also provide a standard envelope design guide.

A7 envelope Download PDF

Invitation

5” x 7” two-color folded invitation

This format uses a typographic cover. It is well suited for both formal and informal occasions when you need the invitation to convey more details about the event, such as a list of speakers or program highlights. Back panel can include travel directions to your event.

5” x 7” two-color folded invitation Download PDF

5” x 7” one-color, one-page invitation

This format uses a typographic cover, is well suited for both formal and informal occasions, and can be printed on both sides if necessary.

5” x 7” one-color, one-page invitation Download PDF

 

We also provide a standard envelope design guide that works for both invitations. 

A7 envelope Download PDF

Newsletter

8.5” x 11” four-color newsletter (folded from 11” x 17”)

This versatile design shows a four-page newsletter with multiple “entry points” for the skimming reader: captioned photos, headlines and decks, sidebars, and call-out quotes. It can be easily adapted to 8- or 12-page formats.

8.5” x 11” four-color newsletter (folded from 11” x 17”) Download PDF

8.5” x 11” four-color newsletter, alternative masthead designs

The newsletter can be customized to present different looks simply by changing the masthead/page 1 layout.

Alternative masthead design 1

8.5” x 11” four-color newsletter (folded from 11” x 17”) Download PDF

Alternative masthead design 2

8.5” x 11” four-color newsletter (folded from 11” x 17”) Download PDF





Pocket Folder

9” x 12” four-color pocket folder

This versatile design can be customized for a variety of needs. You can align the cover photos closely with your program or event, or adapt the design to a two-color version without photos. The design guide shows a double pocket inside, but you can easily redesign it as a single pocket and use the space for additional content.

9” x 12” four-color pocket folder Download PDF

Poster

11” x 17” poster

Posters are an economical way to promote an event or program to the campus community or to a highly targeted external audience. The posters can be produced digitally for smaller quantities or offset-printed for broader usage.

11” x 17” black-and-white poster

Download PDF

11” x 17” four-color poster

Download PDF






Report Cover

8.5” x 11” report cover

Using a simple, clean layout, reports carry the distinctive Northeastern look. Report cover options are Word documents that you can create yourself as long as you have access to a color printer. You'll find these on our Downloads page.

8 .5” x 11” black-and-white report cover

8.5” x 11” two-color report cover