The Northeastern Identity

Northeastern Personality Attributes

The university’s attribute profile is a summary of Northeastern’s institutional personality—both the traits we possess and those we aspire to.

Our messages about who and what we are as a university get their emotive power—their vibe and attitude—from these attributes, so this profile is a useful tool for anyone in the business of communicating about Northeastern and its programs.

Challenging
Innovative, Ambitious, Confident, Leaders and Doers, Bold, Assertive

Connected
Global, Engaged, Active, Committed—to the enrichment of the Northeastern community and our neighbors, our city, our world

Experienced
Knowledgeable, Grounded, Prepared, Savvy, Real-world understanding

Distinctive
Pursuing our own path to excellence, seeking new and better solutions, entrepreneurial