Information, Motivation, Behavior Skills (IMB) Model

Changing a pattern of behavior is a complex process and possibly even more challenging for older adults who adhere to routines established earlier in their lives. The cognitive, affective and psychomotor domains of learning must be considered when implementing interventions to affect behavior change. The IMB model provides a multi-dimensional approach. The “information” component of the model targets the cognitive domain to provide knowledge to support the behavior change. The “motivation” aspect addresses the affective domain and allows opportunity for developing a favorable attitude towards regular physical activity or other positive health behaviors and capitalizing on existing social support systems to enhance motivation. Identification of barriers and effective strategies to overcome limitations also serve to enhance motivation. The third component, the behavior aspect of the model aligns with the psychomotor domain. Through instruction, repeated demonstrations and practice, older adults acquire the physical skills necessary to maintain the behavior change.