Game Analytics

Game Ana­lyt­ics has gained a tremen­dous amount of atten­tion in game devel­op­ment and game research in recent years.

bookcover1The wide­spread adop­tion of data-driven busi­ness intel­li­gence prac­tices at oper­a­tional, tac­ti­cal, and strate­gic lev­els in the game indus­try, com­bined with the inte­gra­tion of quan­ti­ta­tive mea­sures in user-oriented game research, has caused a par­a­digm shift. His­tor­i­cally, game devel­op­ment has not been data-driven, but this is chang­ing as the ben­e­fits of adopt­ing and adapt­ing ana­lyt­ics to inform deci­sion mak­ing across all lev­els of the indus­try are becom­ing gen­er­ally known and accepted.

The group inves­ti­gates game ana­lyt­ics tech­niques, includ­ing data min­ing, visu­al­iza­tion, and tools to inves­ti­gate the use of ana­lyt­ics to make busi­ness and design deci­sions as well as study human behav­ior tri­an­gu­lat­ing teleme­try data with affec­tive, eye track­ing and self report measures.

Faculty: Alessandro CanossaAnders Drachen, and Magy Seif El-Nasr

Students: Bardia Aghabeigi, PhD Student, College of Computer and Information Science

Selected Publications: