Lucy Bird Masters

Lucy Bird Masters

Lucy Bird Masters is director of marketing at Northeastern University, managing a staff of editors, designers, and production personnel who strategically define and uphold Northeastern's primary marketing messages and brand standards via print and online publications and communications.

Her responsibilities encompass constituencies ranging from prospective students to alumni, and her group produces a variety of advancement and admissions materials, national advertising campaigns and, the alumni magazine.

Prior to joining Northeastern in 2002, Masters was senior communications specialist with Thermo Electron Corporation (now Thermo Fisher Scientific), managing annual and quarterly reports and other shareholder communications for several of the company's subsidiaries. She also wrote and edited corporate employee publications for international distribution. Masters has worked as a freelance writer and editor, and in a variety of volunteer capacities for nonprofit organizations.

Masters attended Lake Forest College, and holds a bachelor's degree in communications from Simmons College.