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SPECIAL EVENT:
Music Entrepreneurship Business Plan Forum

Description:

Entrepreneurial innovation has driven the music industry for over sixty years. Identifying opportunities, gathering critical resources and creating a competitive advantage are important skills for a music entrepreneur.

Developing these critical skills is central to the music industry program at Northeastern University. Students are not only expected to have an exceptional understanding of music entrepreneurship theory, but they are given the opportunity to work on turning innovative ideas into real business.

Five student business plans will be presented to a panel of prominent music and business leaders. Designed as a learning experience, the panel will provide students support and encouragement through the process of preparing a compelling case. Led by Dr. Richard Strasser, 617-373-4060; r.strasser@neu.edu

Presenters:

Dr. Richard Strasser
Professor, Northeastern

The recipient of the 2008 Excellence in Teaching Award, Richard Strasser brings an unusual combination of achievements to Northeastern University. He is an award-winning classical guitarist with experience as a successful executive sales manager for an international world music company. Professor Strasser received his bachelor of music degree with honors in performance and a postgraduate diploma from the Australian National University. He is a recipient of a Master of Music and a Doctor of Musical Arts degree from the Manhattan School of Music as well as an arts administration certificate from New York University. Professor Strasser’s unique perspective offers Northeastern students an opportunity to explore the music industry from multiple perspectives. He has designed several new courses, among them Music Marketing, Arts Administration and Music Entrepreneurship. His latest book, Music Business: Key Concepts, will be published by Routledge early next year.

 

Peter Alhadeff,
Co-founder of Berklee's Music Business/Management major

Peter Alhadeff, Oxford-educated economist and historian, is a co-founder of Berklee's Music Business/Management major. Since 1992, he has taught Berklee courses in music-business economics, statistics, and e-commerce.

Peter has penned over one hundred music business related articles, including publications by the Recording Academy's Grammy 2000, Grammy Latino, and Billboard. For the last ten years, he has been the associate editor of Músico Pro, a 72-page international magazine with a monthly circulation of about forty thousand. In 1998 he started the ARIA project (Academic and Recording Industry Alliances) with the College Music Society. He has been quoted and interviewed on the future of music by Newsweek, Fox News, WGBH Boston, and New England Cable News. In 1992, he became the first editor of Recording Magazine en Español, part of Music Maker Publications.

Peter has a D.Phil. from the University of Oxford in England and studied economics and quantitative methods as an undergraduate at the University of East Anglia, UK. He was faculty at the Institute of Latin American Studies and King's College, University of London, and taught for the Inter-American Bank at the Di Tella Institute, Argentina, and the University of Buenos Aires. He is author of various articles on economic development published in refereed journals or books, including the St. Antony's/Macmillan Series, Oxford. He wrote Algebra de Vectores y de Matrices (Buenos Aires, 1990).

 

Marc H. Meyer
Professor, Entrepreneurship and Innovation,
Northeastern University

Marc H. Meyer is Sarmanian Professor of Entrepreneurial Studies at Northeastern University, teaching and conducting research in the areas of new product development and technological entrepreneurship.

Dr. Meyer is Co-Director of the High Technology MBA program, a nationally recognized technology-focused MBA program that serves engineering managers in the technology companies in the New England region. He is co-author (with Alvin P. Lehnerd) of The Power of Product Platforms (The Free Press, NY, NY, 1997), a book that is widely used in the product development community.

Dr. Meyer has applied his ideas extensively within industry. Over the past decade, he has consulted to major corporations, helping them to design and organize development for their next generation product lines. These corporations have included Hewlett Packard, IBM, and Sun Microsystems in “high tech,” Pioneer Hybrid in agricultural biotech, and Masterfoods and P&G in consumer products. All have been active purchasers of his book, The Power of Product Platforms.

Dr. Meyer did his undergraduate work at Harvard, and received both his masters and doctorate degrees from M.I.T. While a graduate student MIT, he was part of the startup team of VenturCom, a leader in real-time embedded operating systems, and was director of new product development of that company for a number of years before returning to complete his doctoral degree. He has since served as an advisor and board member to a number of other technology ventures.

 

David Polatin
Assistant District Director for the Massachusetts Office of the Small Business Administration

David Polatin is the Assistant District Director for the Massachusetts Office of the Small Business Administration. He is responsible for marketing SBA’s programs and services, government contracting, and the 8(a) Business Development Program. He has been with the agency for 15 years. Prior to joining the SBA, he spent five years in government contracting with the US Army. He holds a BA and an MBA degree from Boston University and a Masters in Education degree from Boston State College.

 

Tony Woodcock
President of New England Conservatory

Tony Woodcock became president of New England Conservatory in June 2007. Since taking over at NEC, he has overseen the enormously successful visit to Boston by the Símon Bolívar Youth Orchestra of Venezuela with its sold-out concert at Symphony Hall and residency at NEC. He also initiated a new Strategic Planning Process and presided over the final year of the Gift of Music capital campaign set which exceeded its goal of $100 million and raised $115 million. He is currently in the process of reshaping the NEC orchestral program to make it one of the signature assets of the Conservatory and in February announced the appointment of renowned conductor Hugh Wolff as Director of Orchestras. In June, he led a group of Boston educators, musicians, government officials and community activists on a study tour of El Sistema in Venezuela. The hope is that NEC will join with several partners to create a Venezuela-like program for social development through music in Massachusetts.

Trained as a violinist, Woodcock previously pursued a career as an orchestra manager in both the UK and US. Most recently president of the Minnesota Orchestra, Woodcock switched gears to take his first higher education post with the NEC presidency.

Born in Egypt, he grew up in the Middle East, England, and Wales, where he studied music at University College, Cardiff. After several positions with regional music promoters, he led the City of London Sinfonia/Richard Hickox Singers, the Royal Liverpool Philharmonic, and the Bournemouth Symphony Orchestra. He came to the United States in 1998 to head the Oregon Symphony, moving to the Minneapolis post five years later.

 

*roll over video on right and click the play button to begin movie>

 

Video:
Tony Woodcock
President, New England Conservatory

 

 

 

Videos

Note: This is video 1 of 10, please visit the Music Industry Student Projects youTube playlist to see the rest in the series!

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