Gordon Adomdza, PhD
Gordon K. Adomdza
Assistant Professor of Entrepreneurship & Innovation
Research Area Entrepreneurial decision-making
Dr.Adomdza’s research interests lie at the intersection of social psychology and entrepreneurship with regards to understanding opportunity recognition, validation and pursuit at the start-up and corporate level. He also has a developing interest in sustainable business models for social entrepreneurship.
- Adomdza, Gordon K, and Baron, Robert A.(2013). “The Role of Affective Biasing in Commercializing New Ideas.” Journal of Small Business & Entrepreneurship. http://dx.doi.org/10.1080/08276331.2013.771864
Professor Adomdza participated on projects at Continuum Innovation and was a member of their Emerging Markets Research group for 3 years. He has worked with the Canadian Innovation Center on the validation of an invention evaluation tool.