Explores frameworks and business processes used by industry leaders to develop strategic plans. Uses a combination of case studies and student projects. Examines industrial products, financial services, medical technology and services, life sciences, information technology, and defense. Explores the gathering of market and competitive intelligence, new product/service strategy, assessing underlying human and technical competencies, and position in innovation within a dynamic industry ecosystem. Discusses execution of a corporate growth strategy across diverse business units and geographical interests.
Prereq. High-technology and business administration students only.