Explores the unique challenges and strengths of family firms. Uses a learning framework with particular emphasis upon the insights and lessons learned by successful family business leaders. Seeks to enable students to heighten their awareness of themselves concerning their roles in the family firm and their future career plans. Also seeks to give students an opportunity to develop key leadership skills associated with strategic planning and implantation within family enterprises. Particular functional issues unique to family firms in the areas of marketing, finance, control and human resource management, as well as family and business governance are explored.