Explores how corporate venturing and entreprenerial teams can quickly and effectively bring new concepts to market. Demonstrates how small technical teams can quickly investigate opportunity spaces, develop and select concepts and translate these into prototypes. Other topics include industrial design, managing product teams, prototyping and commercialization of design. Explores the differences in product development between physical products, information technology, biotechnology, and nanotechnology. Explores the challenges and solutions to managing a technology-based product within an established organization.
Prereq. High technology students only.