ENTR 6215: New Venture Creation for Entrepreneurs and Corporate Innovators

Offers a methods-based course for innovators seeking to become entrepreneurs, either in their own businesses or leading a new venture within an existing corporation. Offers students an opportunity to apply methods for opportunity identification, customer segmentation, user-centered design, business modeling, and field-testing new venture concepts. From this foundation, students create detailed financial projections, written business plans, and investor presentations.