Focuses on business modeling for new ventures from both strategic and financial perspectives. Business models have become a source of competitive advantage for new ventures, as important as products, services, and technology. Topics include different types of business models and their implications for revenue, operating expenses, profitability, and startup capital. Offers valuable tools for estimating, designing, and innovating business models; the financing requirements for a venture; sources of capital for venture startup; and deal structures. In addition to examining a series of business model cases, students analyze and assess current business model innovations occurring in high-growth industries.
Prereq. ENTR 2301.