We worked with advertising agency, MMB, on the children’s brand, Noah Wild. This is a socially conscious brand geared towards animal protection and environmental awareness. For Noah Wild, we conducted research on implementation of the brand in retail stores, the Internet and the classroom. Specific assignments within the project include devising a strategic plan for Noah Wild to be marketed through social media and creating a lesson plan geared towards students ages 4 – 11 years old, which will be a part of a classroom kit for teachers to use in introducing students to Noah.
Boloco, home of inspired burritos, participated in the first Entrepreneurship Immersion Program. The purpose of the program, Inspired Changes for Inspired Burritos, was to capture the impact of individual changes made at the Northeastern University Boloco located in Marino Center. Changes had recently been made to the menu and interior of that store, while all other locations are remained the same. This Boloco is a testing ground that the EIP team from the Entrepreneurship Club will be surveying in order to determine what changes should be applied to other Boloco locations. Through the club and program Boloco analyzed the changes closer and be more successful when implementing changes throughout other locations.
The Co-op Ratings team had the opportunity to work together with Northeastern University Entrepreneurs Club this past semester in the club’s first Entrepreneurs Immersion Program. As a student run startup, Co-op Ratings worked with the club members to share knowledge about the challenges and successes in starting up a Web 2.0 community. For the Immersion program, the club had a focused roundtable discussion revolving around marketing challenges they were facing while trying to garner more users. Co-op Ratings gained a wealth of great advice from the Student Entrepreneurs that could help improve Co-op Ratings. The picture is from Co-op Rating’s presentation to the Entrepreneurs Club in Late March of 2009.