“If you have an idea run with it,” said Alec Stern of Constant Contact. This Marketing Maven reminded students of the importance of getting an idea to the market quickly and “then sticking with it.” Alec also emphasized “customer identification.” In the case of Constant Contact, Alec and the team wanted to “level the playing field with small business.” Today, Constant Contact works with over 600,000 small businesses around the country! Alec contributes his success with email marketing to a few key principles: Don’t diversify too early, make an extraordinary experience for the customer, find what makes you unique, customer feedback is a gift, and don’t be hesitant about your product. This marketing maven demonstrated his effectiveness with an informative and captivating talk that’s sure to be remembered!

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