Tuesday, January 15th, 2013

Special thanks to Diane Hessen, CEO and Co-founder of Communispace, for coming out to speak to us tonight! Diane addressed many of the common myths that plague the minds of future entrepreneurs, including misconceptions that entrepreneurs are in it soley for the money and that you need a great idea to become an entrepreneur, stressing that “It’s way better to implement a mediocre idea and make it happen than have an amazing idea and go nowhere with it,”.

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Diane asked members to think of instances when brands captured their attention for their presence on or offline. Members were then asked to present the brands and explain what they believed the brands did effectively.

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