Reebok International Limited
Reebok International Limited, is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
Fulfilling Potential. Reebok is dedicated to providing each and every athlete—from professional athletes to recreational runners to kids on the playground—with the opportunity, the products, and the inspiration to achieve what they are capable of, and more. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes, artists, partners and employees fulfill their true potential and reach heights they may have thought unreachable.
Celebrate Individuality in Sport and Life. Reebok understands that people are, above all, unique. Reebok’s positioning reflects this: celebrating the distinct qualities that make people who they are—their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.
The relationship between Communication Studies Co-op and Reebok goes back almost ten years, during which time Communications Studies majors have worked in several departments, including Video Production, Corporate Communications, Product Marketing and Digital Marketing & Commerce. As one student writes, “This experience has without a doubt raised my confidence level in terms of the work that I do, and in speaking with others. I now feel comfortable taking on a substantial amount of work, and am confident that I will be able to complete the things that I need to, which gives me more confidence in the classroom and in completing my coursework" Added another student “I learned a complete new set of skills and the life lessons I learned I will not forget including how to act when addressing other employees as well as professional athletes” We value Reebok as a true co-op partner that offers our students the opportunity to integrate classroom learning with the real life experience of the workplace.