The focus of co-op communications is to create, design, and execute “co-op” branded materials that are utilized by co-op employers, coordinators, students, faculty and staff. These materials include, but are not limited to brochures, presentations, pamphlets, student and employer handbooks, prospective employer and incoming student FAQ collateral. In addition, we create targeted advertising for web and print, such as postcards, posters and banner ads (designed for external audiences) i.e., current and potential co-op employer-partners, as well as incoming students.
Additional responsibilities of co-op communications is to develop “grass root” campaigns to highlight the value of co-op to Northeastern’s prospective students and potential employer-partners. We collaborate with internal Northeastern departments on broadening Northeastern’s network of co-op positions, domesticaly (high concentration on positions outside of Massachusetts) and abroad (currently we have co-op relationships in over 80 countries). We also provide marketing services to co-op directors and coordinators with professional development workshops and sessions, on-campus networking activities and customized events.
Connecting with and bringing together the Northeastern community of faculty and staff, as well as with co-op employer-partners is a huge priority; providing interactive, insightful and engaging activities, such as:
Events
Central Co-op hosts a variety of conferences, seminars, webcasts and co-op employer-partner events to highlight and brand the success of co-op as a valuable program for both the student and employer. Another way to highlight co-op is through the Co-op Education Student Awards, which recognizes up to 16 outstanding Northeastern seniors for their achievements on co-op and in their academic studies. Co-op employer-partner recognition events are held on and off campus where the co-op faculty celebrates and recognizes current and new employers for supporting the co-op program. Central Co-op will help secure keynote speakers and student panels to present at various functions or meetings. Other events, such as co-op faculty breakfasts and luncheons are organized to recognize the hard work and dedication of the faculty.
Advertising
Central Co-op provides special advertising sections, banner ads, designed for print and online media outlets, e.g., AIM (print), Greater Boston Chamber of Commerce (online), MassMedic (print), Mass Device (online) and social networks (Facebook, Twitter). The objective is to expand our network and spread the word about Northeastern co-op, to gain exposure among the professional community, and to brand Northeastern as the leader and expert in cooperative education and all forms of experiential learning.
Professional Development
Guest speakers are invited to present to the co-op faculty regarding various topics, such as technology changes, economic challenges and outcomes, social media, negotiation skills, time managemen, recruiting tips t and an array of subject matters that are beneficial to the development and advancement of our team.
Networking & Leadership Workshops
We will continue to join and present at appropriate educational associations (NACE, SHRM, EACE) and committees in and around the Boston area (Greater Boston Chamber of Commerce). Attend conferences (locally and abroad) to learn what is “new and fresh” within the field of higher education and to educate ourselves about other successful
co-op programs. Throughout the year, we have guest speakers visit and present on various leadership and recruiting topics, as well as our own Northeastern administration to provide updates about the Northeastern campus and community.