Marketing

Overview

According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in such a way that everyone benefits.

At the D’Amore-McKim School of Business, Marketing encompasses a practical, cutting-edge research faculty, a broad set of undergraduate and graduate program offerings, and active, engaged cooperative education and career management professionals. A marketing education at the D’Amore-McKim School of Business provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behavior, market research, the Internet and new media, marketing communications, sales, and new product development. As a Group, we conduct pioneering research on customer relationships in all aspects of marketing and provide transformative educational experiences that help students and employers realize their potential.

Department Website

Department of Marketing

Job Titles

Account Executive Merchandise Displayer
Advertising Manager Pricing Strategy Analyst
Brand Manager Product Development Manager
Business Development Manager Product Promoter
Client Services Representative Promotions Specialist
Consultant Public Relations Specialist
Copywriter Purchasing Agent
Creative Director Retail Buyer
Internet Marketing Specialist Retail Manager
Market Researcher Sales Manager
Marketing Communication Manager Web Content Writer
Media Director

Positions that require additional education, training, or licensing are indicated by an (*).

Job qualifications are based not only on degree program, but on skills and experience. Students should seek out as many experiential opportunities in their fields of interest as possible, including co-op and internships.

Employers

This is a limited sample of employers who have posted jobs on HuskyCareerLink; please note, that they may not currently have positions posted.

Bloomberg LP New Balance Athletic Shoe
Boston Art Promoboxx
L&M Marketing The Kraft Group
LogMeIn

Industries

This is a sample of the industries that often hire this major.

Arts and Entertainment Higher Education
Broadcasting Publishing
Consumer Products Sports
Food and Beverage Technology
Healthcare Travel and Tourism

Internships

These sample titles can be used to research internship opportunities.

Advertising Intern
Branding Intern
Marketing Intern
Public Relations Intern
Social Media Intern

Use Husky Career LinkSimplyHired.com,Indeed.com, or other internship sites to search for openings.

Co-ops

For more information, please visit Cooperative Education.

Students enrolled in the College of Professional Studies may click here for co-op and internship information.

Resources

Websites for Career Exploration

Career Development Videos

Websites for Job Search

Campus Organizations and Activities

For additional student organizations click here.
For additional student involvement opportunities click here.

Professional Associations

Find valuable industry information, job sites, and professional networking opportunities.

Social Media

Sample industry specific LinkedIn groups and Twitter handles. Stay on top of industry trends, company information, job listings and networking opportunities. Visit the Social Media and LinkedIn pages for more information on how to leverage your social media network.

LinkedIn Groups

Twitter Handles