In, out and back again – 12 LinkedIn Updates You Need to Know

LinkedIn-Logo-2CThis post was written by Sabrina Woods. Sabrina is an Associate Director at Northeastern University’s Career Development office and also owns her own private practice. This post originally appeared on LinkedIn, October 16, 2014. 

Keeping up with LinkedIn can be a challenge. Something new gets added, something else gets taken away. In, then out, then sometimes back again. Here are 12 of LinkedIn’s latest updates:

profile rank 4 at NU

Who’s Viewed Me?

Now LinkedIn is showing you more details about who has viewed your profile and what actions you took that helped this number to increase. Martin Beck talks about this new feature in his post, “LinkedIn Now Shows How You Sparked That Engagement.” Review more details on LinkedIn’s own blog. I have to admit that I kind of got a kick out of seeing one of my own stats.

Some Take Aways (as in things LinkedIn has taken away)

As we all know, whether we like it or not, LinkedIn occasionally takes away some of the things we like. So, the latest is that you can no longer get introduced to 3rd degree connections. Who knows, one day it might be back. However, in the meantime, Donna Serdula gives us some great work-arounds in her article.

It’s Back! You can see “Recent Activity” Again

This feature, of being able to see what your connections are posting, liking and commenting on, used to show up right on a person’s profile. Then it went away. But, now it has returned. And I’m very happy about this. To find it, go to a 1st level connection’s profile and hover over the drop down menu next to the “Send a message” box at the top. The first option now says, “View recent activity.” More from LinkedIn’s blog here.

Tap the Visual Trend: Add a Header

You can now add a visual header to your profile. When this first rolled out it was only for premium accounts. However, I just found out from a colleague (thanks Mike Ariale), that this is now available on the free LinkedIn account. Want to learn more? Viveka von Rosen shares details here.

“Groups” is Out

When sending LinkedIn invites, you can no longer select “groups” as the way you know invitationsomeone. Darn. But, don’t worry, in most cases (unless someone has changed their own settings), you can still select another category. To work around this issue, I have started selecting the “friend” category. Even if that isn’t quite the best fit, not to worry as the person getting the invitation doesn’t see what category you have selected.

LinkedIn’s “New Tools for Students” are actually perfect for grown-ups

I’ve been playing around with the University Finder, and I discovered I could use it for other purposes beyond it’s main point. For example, I’m teaching a LinkedIn workshop next week to grad students who are studying nutrition. They aren’t interested in finding a university, but they can use this tool to see what individuals are doing (what companies they work for) that studied Food, Nutrition & Wellness. You can run this same type of search via the Find Alumni tool, but it is limited to just looking at data from one university at a time. To read more about it, click here.

Know Your Numbers & Monitor Your Metrics

This post, “9 LinkedIn Metrics to Keep Your Eye On” by Viveka von Rosen helps you to really look at, track and think about how you can enhance your online presence.

Customize those Invites, Now on Your Mobile App

If you’re like me in that you prefer to send customized invites, then using the mobile app has been a tad frustrating. You’d meet someone cool at a conference, want to connect right then from your phone, but couldn’t until now, customize that message. So glad they changed this!

Certify those Certifications

Have you taken a course from Coursera or Lynda? Now there are 7 different online education companies that have partnered with LinkedIn to certify that course you took. I’m currently taking an EdX course (the Science of Happiness, in case you were curious), and they are included too! Details can be found in this post from The Next Web.

You Own It, Thank Goodness

The core message from LinkedIn’s latest “Terms of Service” is that YOU own your content. Yes, this is very good news indeed. If you ever worried about your blog post ending up being sold off somewhere, now you can rest assured that won’t be the case. Get the details in their blog.

Data Overload, I Mean Download

You can now request an archive of your data and download a file with pretty much your entire existence of interactions on LinkedIn. It’s not the prettiest document to look at, but it is very cool that you can actually get a copy of a tremendous about of info. What’s included? It ranges from content you’ve posted, shared, liked, or commented on; your search history; ads you’ve clicked on, and much more.

 

Take #theLinkedInChallengelinkedin challenge

This one is simple – introduce 2 connections that can benefit each other. I love this concept and post from Brynne Tillman. Check it out and start making those introductions; join in for the LinkedIn Challenge. Okay, this one wasn’t a “LinkedIn Update,” but it’s a fabulous idea I couldn’t resist promoting.

 Additional Timely Advice

Sabrina Woods is an Associate Director at Northeastern University Career Development.  Sabrina also works as a LinkedIn Trainer and has taught workshops in the US, UK and Middle East.  When not hanging out on LinkedIn, or meeting with Northeastern students, Sabrina enjoys discovering new coffee shops, adventuring outside and baking brownies.  If you’d like to connect, feel free to send her an invitation via LinkedIn

Brand for Hire: Crafting Your Professional Persona Online, Or, Have You Googled Yourself Lately?

Make sure you like what you find! source: www.dailydawdle.com

Make sure you like what you find!
source: www.dailydawdle.com / 30 Rock, NBC Universal

Let’s start with a simple task: Google yourself.  Do you like what you find?  What appears on the first page?  Will it help you professionally?

Many of us are already using social media technologies like Facebook, Twitter, and Instagram to communicate and keep in touch.  We must be cognizant of the fact that these online activities link back to our ‘real’ lives and professional reputations.  There are too many cases of celebrities on Twitter gone wrong for us to ignore the impact of our digital footprints. As I go on the job market, I am increasingly aware of the professional image that I present online and the role I have in managing that image.

My approach to professional social media practices is informed by teaching college students at Northeastern over the last few years.  Each semester, I had my students in Advanced Writing in the Disciplines create professional personas online by using social media tools like LinkedIn and Twitter. The class used these tools to build professional profiles, engage in conversations with peers and experts, and to reflect on the pervasive role of social media in our professional and personal lives.  At the end of the semester, we conducted a social media audit, evaluating one another’s profiles to assess and revise the kind of presence we had online.

Manage the Message

The class yielded many conversations about the advantages and limitations of branding yourself online.  Many students were uncomfortable with the term “brand” and the corporate associations it conjures. We preferred thinking about these activities as crafting a professional persona. We treated our online activities as one of the many public performances that constitute our workplace selves. Employers are searching applicants’ names to make hiring decisions. Some hiring managers believe that having no online presence can be as harmful to your career as having a negative one.  I asked students, what kind of professional would you like to be? We used this guiding question to help shape our social media strategies.

Share as a Professional

Platforms like Twitter and LinkedIn can be powerful tools to connect you with colleagues across the world.  Twitter helps me keep updated on recent news and trends in my field, build a professional network, and contribute to the relevant conversations of our day.  Getting set up with Twitter is relatively simple, though new users can find the sheer mass of information initially overwhelming. Ryan Cordell, Assistant Professor in the English Department at Northeastern, advises to treat Twitter like a river, dip into the stream for a moment, enjoy the water and then step back out.

LinkedIn operates much like Facebook, but should be devoted to strictly professional content.  Think of LinkedIn as a more dynamic version of your resume.  You can add samples of your work, receive and give endorsements from employers, join networking groups like alumni associations, and share updates. Another option About.me is a short version of LinkedIn; think of it as a digital business card.

Know Your Audience

I treat my social media identities as concentric circles with closest friends and family at the center, extending outward to colleagues, acquaintances and unknown followers.  Or, we could think of these groups as networked nodes, comprised of categorically distinct, yet interconnected clusters.  Whatever your organizational metaphor, find a way of separating out your audiences and tailor content and privacy settings accordingly.

Showcase Your Work

Personal websites can be an essential home base for your professional brand, as Lindsey Sampson recently discussed on The Works. Like LinkedIn, my website operates as a multimedia resume with examples of recent projects and research activities. Unlike LinkedIn, I have complete autonomy of what appears on the site.  A personal website is a space where you can control your self-presentation, highlighting your accomplishments and goals for your audience.

Find Your Limit

In the age of Instagram documentation, we know it can be easy to overshare. We begin to feel as if every thought should be tweeted, ever inspiration captured, and every relationship tagged and accounted for.  But, what are the limits? Digital identities need to be carefully monitored and maintained to prevent outdated content, mixed messages, or even imposters.  Online branding can also be time consuming. Social media managers like HootSuite, which allow me to schedule posts on multiple social media accounts ahead of time, help me to “unplug” on weekends.

Define Yourself

Professional branding will take on different resonance depending on your field, but, for many, social media can be an important tool for professional definition and promotion. People will inevitably form impressions of your professional persona from your daily activities in the workplace.  Taking conscious control of that image by crafting a clear and consistent professional persona online will only further your career by helping you to identify strengths, build a career portfolio, connect with peers, and better target long term goals.

Next month I’ll discuss networking strategies and the role of mentors during the job search. Join me the first Thursday of the month here on The Works as I countdown to graduation.

Lana Cook - HeadshotLana Cook is a Ph.D. candidate in the English department  at Northeastern University. Her dissertation traces the development of the psychedelic aesthetic in mid-twentieth century American literature and film. Lana is a 2013-2014 “Viral Culture” graduate fellow at the Northeastern Humanities Center.  She received her bachelors of arts at University of New Hampshire.  You can follow her on Twitter @lanacook or Linkedin. You can view her portfolio at LanaCook.net.

Social Media Tips For Job Searchers

Cant. Stop. Pinning.

Cant. Stop. Won’t. Stop. Pinning.

This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works. Follow her blog here and/or tweet her @lindseygsampson.

Co-op application time is upon us – it’s time to get nervous, people. This time of the semester is also a great time to work on your professional appearance. Make new business cards. Update your LinkedIn like it’s no big thing. Social media is a powerful tool for the modern professional. It is connecting people around the world like never before, and rocking it on social media can be a huge asset to your career.

Twitter

Start strong. You know how embarrassed you get when you look back at your old e-mail addresses and usernames? guitarchix, beachbabe88, the list goes on and on. So spare fellow Tweeters the embarrassment and keep it simple on Twitter. The ideal Twitter handle? Your name. Just your name.

Tweet at everyone. Retweets are important for getting your name out there as an authority on a particular subject. So don’t just Tweet links — they look spammy and won’t create much noise. Pull out a short quote from the article to increase RTs, and be sure to Tweet at the article or publication. For examples, instead of:

“Cool article.  http://www.fastcoexist.com/node/1682236”

try something like

“S’Well produces a “sleek and clean” reusable water bottle to curb plastic consumption.http://www.fastcoexist.com/node/1682236 via @FastCoExist @swellbottle.”

That’s right, the CEO of S’Well Bottle just followed you. Why? Because you’re awesome.

Don’t be a stranger. Follow and interact with mentors, colleagues, and other professionals in your space. It’s okay to establish professional crushes. You know, people who have the job you have always dreamed of? Ask them a question or Tweet an interesting article at them.

Tweet when the world is active and paying attention. 4pm is the most retweeted time of day, so if you only Tweet once, this should be the time.

LinkedIn

Congratulate. Don’t ignore the LinkedIn updates that notify you when your contact has a new job. A job transition like this is the perfect opportunity to catch up with a contact. A quick LinkedIn message keeps you at the top of your contact’s mind. You don’t have to stay up to date on the intricate details of their life, but a quick congratulatory message can be a powerful tool in strengthening your network.

Source: socialappshq.com

Source: socialappshq.com

Facebook

Just keep it classy. Facebook is one of the largest social media outlets, and future employers will definitely check you out before hiring. While some people use Facebook strategically to build their businesses and professional brands, many use Facebook solely for personal use. Whatever you use Facebook for, avoid albums full of blurry drunk pictures and passive-aggressive status updates. We’re no longer twelve and that is not cute.

You don’t have to be a social media whiz and you don’t have to have hours every day to rock it on social media. Put your best and truest self out into the world of social media and you will attract people with similar interests and values. So get out there!

Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and/or tweet her @lindseygsampson.