LinkedIn is More Than a Recruiting Tool

LinkedIn is typically stereotyped as a recruiting platform for where you should upload your resume when you’re on the job hunt.  Sure, this may be the case at one point but over the years LinkedIn has grown to be way more than that. Your LinkedIn profile is a major component to your personal brand and you should give it the same tender love and care that you do for your Facebook page, maybe even a little more. I say this because typically the first thing that comes up when I google someone’s name is a link to their LinkedIn profile page. This isn’t by coincidence either, it’s a partly due to Google’s search algorithm that pushes SEO and Social content to the top of the search results page.


So now what? You might be wondering what the purpose is for LinkedIn other than getting noticed by recruiters. Well, LinkedIn has grown into a special community for professionals and industry leaders to play and connect online. Taking full advantage of LinkedIn’s features will really help establish yourself as an expert, build your network, and impress your future employer.

Here are 5 ways to build your brand by using LinkedIn. 

  1. Start with the basics:  Make sure you have a good profile picture that represents you professionally. Edit your headline, work summary, work experiences, and add a memorable background picture or cover image. Don’t just copy and paste your resume on your LinkedIn profile. Use this space to show your creativity while maintaining your professionalism. Make your headline sound attractive, unique, and thoughtful. You want to call out your value proposition and what you have to offer in your work summary. For your work summary, I recommend summarizing your experience in bullets or in one paragraph. Don’t leave it blank. A blank work summary can come off as lazy.
  2. Share content:  It’s not enough to just update your profile, you need to share meaningful and thoughtful content that pertains to your audience.  Are you going to be a marketer, finance wiz or health professional? It might be wise to start reading industry related sites or blogs and share them on your profile. By continuously sharing meaningful content, you are showing your network and potential employers that you’re educating yourself on industry trends and topics.
  3. Don’t just be a microphone, engage with your connections: While it is important to share great content, definitely don’t limit yourself to that one action. With so many automated sharing content tools, it’s easy to tell who has gotten lazy. Laziness weakens your credibility. You want to engage in conversations with your connections by either commenting or liking their posts.
  4. Join A Group: Are you an aspiring journalist? There’s a LinkedIn Group for that. A business and finance professional? There’s a group for that! LinkedIn Groups are a special place that caters to a niche audience where you can ask questions and engage with people in the field. Joining a group can also lead to great connections. For instance, a great group for Womens Professional is Connect: Professional Women’s Network, Powered by Citi.
  5. Get with the Pulse: Pulse is LinkedIn’s blogging platform and anyone is allowed to post on there. I recommend writing about the industry to help add credibility to your personal brand. This will help you build a following and strengthen your networks.  Also if a potential employer is asking you for a writing sample, you can easily just link them to your Pulse articles.

Don’t Limit Yourself and Remember Alumni are Your Friends.

Northeastern alums at GE pose during a networking event

Northeastern alums at GE pose during a networking event

This guest post was written by NU alum, Elizabeth Rallo. She graduated from DMBS in 1993 and is now working for General Electric as the Project Manager for the Newtown Recovery Team.

General Electric (GE) is a household name with locations across the globe, but they only hire engineers, right? Wrong. The company is comprised of several businesses that cut across a number of industries and to keep these businesses running, there are positions in finance, supply chain management, sales, IT, etc. that all need to be filled. Surprised? You shouldn’t be.

I’m not an engineer. I graduated from the D’Amore-McKim School of Business (DMSB‘93) and the thing that I want students to know is that just because a company is in a particular sector, perhaps one outside of what you’re studying, it doesn’t mean that the organization should be knocked off your target list.  Think about it – all companies need finance, marketing, IT and communications departments (for example) to function successfully, right?  So don’t limit yourself!

Don’t take for granted the alumni network and how they can help you, not only in your job search, but even for simple informational interviews so that you can learn more about a particular field.  In fact, there are over 600+ Northeastern alumni at GE and, as alums, the best thing that we can offer you is our endorsement of the company as a great place to work.  Did you know the current CFO of GE is a Northeastern Alum! Jeff Bornstein has been a strong advocate for Northeastern and he is active in NU recruiting activities. Take advantage of Linkedin, you can do a quick search and see all the GE employees who are Northeastern Alumni. Reach out to us! Start the conversation-we want you here!

With such a buzz going around about finding a candidate that is ‘the right fit’ for a company, we’d like to think it’s a bit of reassurance for you that if other Northeastern alums are enjoying working at GE, then maybe it could be the right fit for you too.

GE-logoBecause GE is such a massive company however, campus recruiting requires some serious coordination.  We believe strongly in GE as an innovative and exciting company to work for and in Northeastern students as some of the top talent out there.  Our recruiting team is passionate about both NU and GE, and we volunteer our time to bring the brightest and the best to join us at GE.

Andrea Cox and I, along with our colleague and fellow Northeastern alum, Pete McCabe, E’88, Vice President of Global Services,  work along with 30 NU alums who volunteer their time and talents to meet with students, conduct on-campus interviews, and build an overall awareness of GE at Northeastern.  So be sure to keep your eyes peeled for the full-time, internship and co-op jobs we recruit for at Northeastern and the next time we’re on-campus holding office hours, be sure to reserve a spot to come down and say hello!

Author Elizabeth Rallo, DMSB'93 Newtown Recovery Team, Project Manager

Elizabeth Rallo, 
Newtown Recovery Team, Project Manager

Elizabeth Rallo graduated from Northeastern in 1993 as an International Business and Finance major. Her previous CO-OP’s were at IBM, IBM Credit and also Bear Stearns. She decided on GE Capital due to the fact that the company struck her as innovative and would support her personal creativity.  She has been at GE 20 years and GE has afforded her the opportunity to succeed both personally and professionally.  Currently, Elizabeth is on temporary assignment supporting the Recovery of Newtown Ct., following the horrific tragedy that occurred in December of 2012. She would need to write a whole other blog to tell you about this experience!

She encourages you to “get creative” at GE. Check them out at and see for yourself!