Personal Website: What It Is And Why You Need One

source: memegenerator.net

source: memegenerator.net

This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works.

Once upon just a few years ago, recruiters and employers relied on resumes, cover letters, and interviews alone to judge potential hires. Now, Internet presence is a huge part of the hiring process. According to Workfolio, 56% of hiring managers are most impressed by a candidate’s website, but only 7% of candidates have personal websites. In other words, it’s probably time for you to get on board (if you aren’t already).

So, what is a personal website?

The concept is pretty self-explanatory, but there are some gray areas in terms of what goes into a personal website. The best personal websites include the following:

About Me – Just a quick introduction to you. Keep it simple – your work should do most of the talking.

My Portfolio/Resume – Some skills or industries lend themselves well to a personal portfolio. If your skills lie in design, writing, or anything that can be showcased on your website, this is the place to show them off. If your portfolio is limited, feel free to include your resume so recruiters can see the other amazing skills you already have.

Blog – Only if you’re into it. A blog can be an incredible professional tool for establishing yourself as a thought leader in your industry. A blog can also show potential employers or clients your dedication, attention to detail, and crazy writing skills. If you aren’t excited about writing a blog, though, you don’t have to! Your personal website is all about you and your professional brand.

Hire Me – Adding a “Hire Me” page greatly increases your chances of finding job opportunities because your resume and skills are visible to the world, even when you aren’t actively interviewing. If you’re looking to transition from the office to freelance work or just get extra experience on the side, this is a perfect addition to your personal website.

Why do you need one?

Showcase yourself and your work. If someone shows up to an interview with a seven-page resume, that person is probably awful. But during the hiring process, that’s exactly what an online portfolio is – it allows you a place to showcase all of the work you can’t fit on your resume. If you’re a writer, you now have somewhere to store your best pieces so an employer can easily sift through them and appreciate your awesome self. A professional website also gives employers a hint of your personality, which is usually lost on a resume.

Establish your online presence. Making yourself known online is an amazing asset to job searchers. It increases your visibility and makes you stand out strong in an interviewer’s mind. With a personal website, you are able to put your best and truest self out into the world for employers and clients to see. And that’s pretty amazing.

Show your skills. During interviews, showing is always better than telling. Strong computer skills are a huge asset in today’s job market, so show your potential employer your skills first-hand. Setting up a personal website illustrates you ability to learn and utilize important new professional skills. And that’s a pretty big deal.

How do I start?

Getting started won’t take long, and once you’re set up, your site will only require occasional updates (when you do something awesome that you need to add, of course!). WordPress is one of the most popular personal website platforms because it is customizable, easy to use, and free. Other platforms include Tumblr, Blogger, and Posterous.

Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.

 

Last Call: Senior Career Conference Today!

SCC_logoThinking back to my last semester of my senior year of college, I was actively avoiding what graduation meant for me and kept myself blissfully unaware of what I should be doing/needed to do to prepare for life after graduation.  I didn’t graduate THAT long ago (to give you a time frame, Facebook had been invented by the time I got to college) so I can relate to what many graduating students are feeling. One of my biggest regrets was not taking advantage of the people at my university who had tried to prepare me for the future, and not taking advantage of the opportunities to help me figure out what I wanted to do.  If I had done so, I believe my transition from student to new professional would have been a lot easier than it was. I eventually made it, and I was fine, but I could have saved myself a lot of turmoil if I had started earlier rather than later.

The Senior Career Conference, today in Stearns from 12-6PM is here to do JUST that—give you everything you need to prepare yourself for the job search and beyond. The workshops range from Salary Negotiation to Managing Stress on the Job Search and you get to meet with a lot of cool employers at the event—Liberty Mutual, TJX, Philips, Procter & Gamble and City Year are just a few of the employers who will be there to critique resumes, serve on panels, and co-teach workshops with our Career Development Staff.  An added incentive for dropping by is that we have some really cool prizes. Microsoft and TJX have donated special prizes that you can win by submitting your resume, and other prizes will be given to the first 100 students just for showing up.  There is no registration required and everyone is welcome, so stop by to attend a workshop, get your LinkedIn picture taken, or to get your resume critiqued—anything you do at the conference will help you on your way to becoming a new professional and being prepared to the transition.

 

Ashley LoBue is a Career Advisor at Northeastern Career Development. A Boston College graduate, Ashley has over 3 years of experience working in higher education and is a proponent for international and experiential education.