Clean up your Facebook account and update your Facebook privacy settings.
Nina Davuluri, Miss America 2014 was the keynote speaker at my sorority’s 20 year conference. I had the great opportunity to hear her story this past weekend and something that really resonated with me during her speech was a story about this boy in middle school that made a comment about her mustache. She said, “ he can go on to be CEO of Apple or someone really important but I will always remember him as the guy that made me feel bad about my mustache”. Wrapping up her story, she emphasized the importance of the kind of impression you leave on people.
Since we live in a world powered by social media, your Facebook page can often times be a first impression of you to your employer or colleagues. You’ll be surprise how many managers will try to see if you have any mutual friends and will even ask their friends about you or what you post on your profile.
In a previous blog posts from this series, I focus a lot on how you can use social media to accelerate your personal brand. In this particular post, I want to focus on how not paying attention to your privacy settings on your Facebook page can set your brand back a bit.
To clarify, this isn’t privacy settings when you accept a friend request from someone. These are the settings you should be familiar with when someone lands on the public portion of your page. . .
- Take advantage of the “View as” capability. This allows you to view your page as if you were someone else. ( add screenshots)
- Your Coverphoto is ALWAYS shared with the public. There is currently no option to change that setting although one is rumored to be in the works. With that being said, I highly recommend to opt for a safe conservative cover photo so that people don’t get the wrong idea about you. Safe photos would be a city or popular landscape.
- Your first profile picture is also always SHARED with public unless you choose the option to “only share with me”. Because of this, I recommend to choose a profile picture that best represents you and what you want you to be known for. Opt out on those partying pics that you thinks make you look cool right now. Be sure to go into your “profile pictures” album and change those settings to “share only with friends”.
- Edit your “who can look me up setting” which is under privacy and settings and change the “Do you want other search engines to link to your timeline?”. Click no. This will help minimize any Facebook activity that will show up after someone searches you on Google or any other search engine site.
- Clean up your posts and tagged pictures every few years! What you posted when you first opened your account at 18 is going to be there when you’re job hunting at 21-22. Naturally, your 18 self isn’t representative of your 22 year old self. As we’ve seen with celebrities and high profile cases, what someone has posted in the past can have repercussions that impact their employment and reputation.
Haylee is an Alumna from the College of Arts, Media and Design and a member of the Kappa Phi Lambda Sorority Inc, Northeastern Xi Chapter. She is currently a Marketing and Communications Manager at Ca Technologies, a social media personal branding coach, and a yogi residing in Medford, MA. Contact her at firstname.lastname@example.org or follow her on Twitter @hayleethikeo.
Look for Haylee’s posts every other Tuesday
Image source: SocialAppsHQ, Importance of first Facebook impression