This post was written by Sabrina Woods. Sabrina is an Associate Director at Northeastern University’s Career Development office and also owns her own private practice. This post originally appeared on LinkedIn, October 16, 2014.
Keeping up with LinkedIn can be a challenge. Something new gets added, something else gets taken away. In, then out, then sometimes back again. Here are 12 of LinkedIn’s latest updates:
Who’s Viewed Me?
Now LinkedIn is showing you more details about who has viewed your profile and what actions you took that helped this number to increase. Martin Beck talks about this new feature in his post, “LinkedIn Now Shows How You Sparked That Engagement.” Review more details on LinkedIn’s own blog. I have to admit that I kind of got a kick out of seeing one of my own stats.
Some Take Aways (as in things LinkedIn has taken away)
As we all know, whether we like it or not, LinkedIn occasionally takes away some of the things we like. So, the latest is that you can no longer get introduced to 3rd degree connections. Who knows, one day it might be back. However, in the meantime, Donna Serdula gives us some great work-arounds in her article.
It’s Back! You can see “Recent Activity” Again
This feature, of being able to see what your connections are posting, liking and commenting on, used to show up right on a person’s profile. Then it went away. But, now it has returned. And I’m very happy about this. To find it, go to a 1st level connection’s profile and hover over the drop down menu next to the “Send a message” box at the top. The first option now says, “View recent activity.” More from LinkedIn’s blog here.
Tap the Visual Trend: Add a Header
You can now add a visual header to your profile. When this first rolled out it was only for premium accounts. However, I just found out from a colleague (thanks Mike Ariale), that this is now available on the free LinkedIn account. Want to learn more? Viveka von Rosen shares details here.
“Groups” is Out
When sending LinkedIn invites, you can no longer select “groups” as the way you know someone. Darn. But, don’t worry, in most cases (unless someone has changed their own settings), you can still select another category. To work around this issue, I have started selecting the “friend” category. Even if that isn’t quite the best fit, not to worry as the person getting the invitation doesn’t see what category you have selected.
LinkedIn’s “New Tools for Students” are actually perfect for grown-ups
I’ve been playing around with the University Finder, and I discovered I could use it for other purposes beyond it’s main point. For example, I’m teaching a LinkedIn workshop next week to grad students who are studying nutrition. They aren’t interested in finding a university, but they can use this tool to see what individuals are doing (what companies they work for) that studied Food, Nutrition & Wellness. You can run this same type of search via the Find Alumni tool, but it is limited to just looking at data from one university at a time. To read more about it, click here.
Know Your Numbers & Monitor Your Metrics
This post, “9 LinkedIn Metrics to Keep Your Eye On” by Viveka von Rosen helps you to really look at, track and think about how you can enhance your online presence.
Customize those Invites, Now on Your Mobile App
If you’re like me in that you prefer to send customized invites, then using the mobile app has been a tad frustrating. You’d meet someone cool at a conference, want to connect right then from your phone, but couldn’t until now, customize that message. So glad they changed this!
Certify those Certifications
Have you taken a course from Coursera or Lynda? Now there are 7 different online education companies that have partnered with LinkedIn to certify that course you took. I’m currently taking an EdX course (the Science of Happiness, in case you were curious), and they are included too! Details can be found in this post from The Next Web.
You Own It, Thank Goodness
The core message from LinkedIn’s latest “Terms of Service” is that YOU own your content. Yes, this is very good news indeed. If you ever worried about your blog post ending up being sold off somewhere, now you can rest assured that won’t be the case. Get the details in their blog.
Data Overload, I Mean Download
You can now request an archive of your data and download a file with pretty much your entire existence of interactions on LinkedIn. It’s not the prettiest document to look at, but it is very cool that you can actually get a copy of a tremendous about of info. What’s included? It ranges from content you’ve posted, shared, liked, or commented on; your search history; ads you’ve clicked on, and much more.
This one is simple – introduce 2 connections that can benefit each other. I love this concept and post from Brynne Tillman. Check it out and start making those introductions; join in for the LinkedIn Challenge. Okay, this one wasn’t a “LinkedIn Update,” but it’s a fabulous idea I couldn’t resist promoting.
Additional Timely Advice
- 10 Reasons Job Seekers Should Embrace Social Media | US News, Hannah Morgan
- We Analyzed the 3,000 Most Successful LinkedIn Posts | Paul Shapiro
- Rethink Your LinkedIn Strategy: 6 Benefits of Treating it More Like Twitter | Larry Kim
- 3 Smart Ways to Attract Recruiters to Your LinkedIn Profile | Forbes, Lily Zhang
- 4 Key Elements of a Killer LinkedIn Summary | The Daily Muse, Jenny Foss
Sabrina Woods is an Associate Director at Northeastern University Career Development. Sabrina also works as a LinkedIn Trainer and has taught workshops in the US, UK and Middle East. When not hanging out on LinkedIn, or meeting with Northeastern students, Sabrina enjoys discovering new coffee shops, adventuring outside and baking brownies. If you’d like to connect, feel free to send her an invitation via LinkedIn!