When You’re Too Good For Them

Source: blog.careerworx.co.uk

Source: blog.careerworx.co.uk

This post was written by Associate Director of Northeastern Career Development, Susan Loffredo.

Have you ever dated someone who used “You’re too good for me” as a reason for breaking up with you? Did you believe it? I didn’t think so.  So when an employer passes on hiring you for the same reason, you shouldn’t believe it either. Or should you?

In most cases, you probably should.  Just because you’ve moved way beyond the job you’re currently applying for, doesn’t mean you would be better at it than someone who has only those exact qualifications. In fact, you probably wouldn’t be as good, because those old skills are probably rusty.

I am assuming here that you applied for a lower level job not because it’s the job of your dreams but because you need a job, any job. Hiring managers understand this, and are leery of candidates who seem like they are only interested in a quick paycheck and will decamp as soon as a better offer comes along.

Employers are also concerned that candidates with an overabundance of experience will be bored and unmotivated because the job isn’t challenging, and will ultimately become unhappy with the lower salary and status. And think about this: if your qualifications are equal to or greater than those of your prospective manager, you may be perceived as someone who is gunning for that manager’s job.  While there are managers secure enough to hire someone who could challenge their authority and expertise, not many do.

Your best chance of getting hired is by going after jobs that fit your qualifications to perfection. But if the rent is due and you have to broaden your search, selectively applying to positions that require less experience may be a reasonable option, especially if you are able to commit to staying at least a year.

In addition, choose jobs that offer you a chance to learn something, maybe a new field or a different set of skills. Explain in your cover letter that this is one reason this job appeals to you.  Be clear that you realize the salary may be less than someone with your experience might expect, but that it’s okay.   Maybe a less challenging job will allow you to have more time outside of work to devote to family, additional training or an important hobby. Make this point in your cover letter as well if it fits.

The job market seems to be improving, but there are still so many job seekers on the market that employers, like Goldilocks, can usually choose the one who is just right.  But if you can show the employer valid reasons for your interest and the worth of your skills, that just right one could be you.

Author Susan Loffredo began counseling NU students well before the iPhone was invented and owns socks that are older than the class of 2013. Email her at s.loffredo@neu.edu.

Creating a Target List… Yes you have to

If it was only this easy...  Source: http://scottkelby.com

If it was only this easy…
Source: http://scottkelby.com

This guest post was written by Tricia Dowd, a Career Development Assistant at NU Career Development, and a recent graduate from Northeastern’s Higher Education Administration program where she earned her Master’s degree this past September. 

One of my favorite exercises to use in job search workshops is asking students to take two minutes to write down as many companies that they would want to work for as they can think of. Usually students excitedly scribble down a couple names and get stumped; occasionally, I’ll have a student who can name more than five. So when I tell them that their ideal target list should include 20-30 different employers, most of them get a panicked look. Creating a target list can definitely be overwhelming at first, but it is an important first step of any job search. I’ve compiled a list of advice and techniques below to help you identify potential employers and kick your job search off effectively.

  • Hop on HuskyCareerLink: Many of you are probably familiar with our job search database, HuskyCareerLink. But did you know we also have an employer search function in HCL? Not only is this a great place to start to build a target list, it also gives you an idea of what companies have worked with Northeastern. To do an employer search, head to the Employers tab on the top menu and click ‘Employer Search’. Go through the list of industries and select any industry that applies to your field. HCL will generate a list of companies that hire within the selected industry so be prepared for the list to take a couple of minutes to load- we have a lot of employers in our database! You can click on any employer that comes up and view a brief description of the company. The cool thing about this list is that all of the employers you’ll see are there because they’ve worked with Northeastern in the past and will be familiar with the school and our amazing students!
  • Check out CareerSearch: CareerSearch is an awesome website that will generate a list of companies based on the criteria you put in. You can enter factors such as industry, company size, location, or keywords to narrow your search results. You’ll a get a list of companies that match your criteria. I suggest using the location tool to narrow down your results- there are over five million US companies in the database! To utilize CareerSearch you’ll have to log onto HuskyCareerLink and scroll down the homepage until you see the CareerSearch link. Northeastern pays for our students to be able to use this website so take advantage of this resource!
  • Look on LinkedIn: Not only is LinkedIn a powerful people resource, it’s also an important part of building your target list. LinkedIn has company pages that provide insight into companies you’re considering for your target list as well as related companies to help expand the list even further! For instance enter ‘Google’ into the LinkedIn search bar and the Google company page will come up. Scroll down a little until you hit the ‘People Also Viewed’ section on the right hand side. This is a list of similar companies! You can essentially follow the trail and research these different companies as well as companies that show up in their ‘People Also Viewed’ section. This is an easy way to expand a list if you already have a few company names.

These resources should help you develop a target list of 20-30 companies. You can do further research on these companies by looking at their company page on glassdoor and going on informational interviews with people who work there. This will help to confirm that the companies you’ve selected are a good fit for you! After you’ve finalized your target list, make sure to check their websites frequently for positions you’re qualified for. You can learn more about the job search process by attending one of our Small Group Job Search workshops or by looking on our Job Search page.

Tricia Dowd is a Career Development Assistant at NEU Career Development, and graduated from Northeastern with a Master’s in Higher Education Administration in September. She is interested in helping students gain practical experiences to complement what they’re learning in the classroom. You can reach her at p.dowd@neu.edu

Love is in the Air! And so is the question: “Do you have a job yet?”

dating granny

This guest post was written by Heather Carpenter, a Faculty Co-op Coordinator in the College of Engineering.

It was only a few years ago that I myself was on the dating scene. Often the case one of my friends would say, “Do you know [insert name here]. You would love him! Want me to set you up?” Before I would commit I knew I had to Google the guy. What was he all about? Who did we know in common? Why was he single? And most importantly, did he have a job?

Dating is very similar to finding a job or co-op. There have been great books written about the subject (Courting Your Career by Shawn Graham) but people often don’t see the parallel. I hope the following tips will help with your career dating life.

  1. Change your attitude. After being on the dating scene for a while it can start to feel discouraging when dates do not work out, and the same is true for the job search. You may wonder why people aren’t calling you for an interview or why you never get the offer. If this is happening to you, you should definitely ask for some advice. Have someone review your resume and practice an interview with you. If you go into the search with a bad attitude you will get bad results, so re-engage, get re-energized, and re-align your tactics.
  2. Know who you’re going to meet. Anyone who has been on a blind date knows the importance of internet stalking. The same is true for prospective employers, except you’re allowed to say you researched the company without coming off as a creep. Once you find a good company figure out who you know there that might be a good person to meet, and who might be able to introduce you. LinkedIn is a great tool to use to do this, and so is the Career Development Office. Find out when employers will be on-campus and take advantage of this face-to-face time!
  3. Help them get to know you. Chances are they are going to check you out at some point too. Give them something that displays all your accomplishments and hides your faults. Build a great LinkedIn profile and protect or clean up the rest of your online image. Your skills are the most important thing to display, so upload samples of your work or create a professional (and well proofread) portfolio that demonstrates your abilities to do the job.
  4. Ask questions. The best way to have a successful date is to show the person you’re interested in them. This works great with companies too, so be prepared with what you want to know – and asking how much they pay or if they are going to hire you does not cut it! Show you are engaged in their work, and that you have done your research.
  5. Find out about a second date. Career fairs are a great place to meet employers for the first time but are best used as networking tools, not necessarily to find a job that day. Ask for an opportunity to sit down with a recruiter or to meet a manager for an informational interview. This is your chance to really learn about the company in a 20 minute meeting, and potentially also get your foot in the door. This technique can be used to access people within your network as well.
  6. Be ready to give your number. You never know who you are going to meet where, so get a business card to be ready. It should have your name, major, Linkedin profile url, email and phone number on it. It doesn’t need to be pretentious, just professional.
  7. Tell them you had a great time. After you have the business card or the contact information or that first interview – DO SOMETHING! Write a nice thank you email that tells the employer how excited you are about the company, ask for the informational interview, or follow-up in any manner they may have requested of you when you met in person. Don’t drop the ball here or you may never have a chance for a second impression.
photo source: Photograph: ITV / Rex Features

photo source: Photograph: ITV / Rex Features

Dating and finding a job can both be stressful – but imagine the relief when you say yes to that offer and are in a committed relationship for the next couple years. Doing all of the work up front will ensure you find the right match for you so you don’t have to be back on the dating scene anytime soon.

Heather Carpenter is a Faculty Co-op Coordinator in the College of Engineering. In her previous lives she has worked in career services, non-profit, mental health, and criminal justice. She strongly believes in the value of experiential education and is pursuing her EdD to investigate the topic further! Connect with a witty message on Linkedin: linkedin.com/in/hmcarpenter.

Reply All? Please Don’t. And Other Email Etiquette Tips

image source: http://elitedaily.com/money/email-etiquette-for-gen-y/

Image Source: http://elitedaily.com/money/email-etiquette-for-gen-y/

This post was written by Emily Brown, a regular contributor to The Works and a graduate student in the College Student Development and Counseling program at Northeastern University. She is also a Career Development Intern

Email is often the principal form of communication in business settings.  As you begin co-op or your first post-grad job, keep in mind that how you present yourself via email can contribute to your overall reputation among coworkers. Keeping in mind some simple email etiquette can help ensure you build a positive reputation at the workplace both in person and online.

  • Use an appropriate level of formality – be more formal with higher level professionals, but also mirror others’ email style and address them with the same level (or higher) of formality with which they address you
  • Provide a clear subject line
  • Respond within 24-48 hours
  • Double check that the email is going to the correct person – Autofill isn’t always as helpful as it’s meant to be
  • Acknowledge receipt of emails even if it does not require a response – especially if someone is providing you with information you need
  • Be concise – emails should be short and to the point
  • Number your questions – if you’re asking multiple questions, the person on the receiving end is more likely to read and respond to them all if they’re clearly broken out
  • Include a signature – no one should have to search for your contact information
  • Don’t overuse the high priority function
  • Use “reply all” sparingly and only cc those who need the information
  • If you forward someone an email, include a brief personalized note explaining why
  • Remember, no email is private – once you hit send, you have no control over with whom the email is shared. This is particularly important if you are working for any type of government agency in Massachusetts, in which case email is considered public record.
Image Source: http://www.someecards.com/christmas-cards/email-coworkers-office-holiday-party-work-funny-ecard

Image Source: http://www.someecards.com/christmas-cards/email-coworkers-office-holiday-party-work-funny-ecard

While these are generally good rules of thumb, it is also important to be aware of the company culture. Some companies rely more heavily on email for in-office communication than others. If you see coworkers approaching one another with questions, you should probably do the same. To avoid guessing, ask your supervisor about communication preferences when you start the job. And even an in email culture, it’s probably best to use the phone for last minute schedule changes or cancellations.

Emily Brown is a Career Development intern and a graduate student in Northeastern’s College Student Development and Counseling Program. She is a lifelong Bostonian interested in the integration of social media into the professional realm.  Contact her at e.brown@neu.edu.

Why Excel Spreadsheets Are Your Best Friend During a Job Hunt

picture and original article http://moreawesomerblog.com/2014/04/08/excel-best-friend-job-search/ - check it out!

Image and original article on Lindsey’s blog: http://moreawesomerblog.com/2014/04/08/excel-best-friend-job-search/ – check it out!

This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works.

“Excel spreadsheets” and “job hunting”–your two least favorite phrases. While sitting down to crank out a spreadsheet doesn’t make you want to jump out of bed in the morning, keeping yourself organized during the dreaded task can make your life so much easier.

And why spend the time to create a huge Excel spreadsheet just for your job hunt?

It’s the best tool to keep you organized: When setting yourself up for a job hunt, the easier you can make your life, the better. The priority is doing research and making sure you are prepared for interviews, not trying to remember whether the hiring manager’s name is Frank or Tim. In Excel, all of your information is in one place–so you can focus on the things that really matter in your job search.

You can reference it later: Even if you’re happy with your job now, you might be in the market a few years down the line. It’s important to have a place to start when that happens. By keeping all of your professional resources in one place (contacts, leads, etc), you can make your life much easier in the future. Also, if your super-capable friend starts looking around for new opportunities, you can give her a couple of tips to get the ball rolling.

Compiling information helps to rank positions: If you have all of the information about each job in one spreadsheet, you can easily take a look and sort through potential jobs. For example, make sure you note in your spreadsheet some details that you might forget–salary, length of the commute, etc. This will help you make a well-informed decision when the time comes to accept a job.

So how do you get started on creating a master job hunting spreadsheet?

Keep all of your network contacts in one “Contacts” tab: During your job search, you can compile a list of everyone and anyone who could possibly help you in your job search. Think old employers, that person you met at a conference last year, a previous colleague who just moved to a new company. Everyone.

Research jobs: Reach out to your network about any openings you might not be aware of. Look at industry sites and scour the career pages of your dream companies. Make a list of every job you want to apply to under a “Job Progress” tab in your spreadsheet. With each company in a different row, add a column for your job progress, columns for “Application Sent Date,” “Interview Date,” and other important dates in the job search.

Take copious notes: Add columns for notes including “Company Contacts,” “Follow-Up Materials,” and “Interview Notes.” You should also keep track of the name/email of the person who interviewed you in this spreadsheet, which can come in handy for future reference, too. Take notes on the information you want to be able to reference, such as location, expected salary, distance to nearest Starbucks–whatever is important to you.

Once you have built your spreadsheet, Excel will prove itself as an extremely useful tool for tying every piece of the job search together. You’ll be able to make an easy decision regarding your career in no time.

Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.

 

A Shy Kid’s Guide to Networking

image source: http://www.spectra-events.com/2011/02/networking-tips-for-introverts/

image source: http://www.spectra-events.com/2011/02/networking-tips-for-introverts/

 

This guest post was written by Lana Cook, a PhD candidate in the English department at Northeastern University

I have always been on the shy side, an introvert in today’s parlance.  I grew up with my nose in a book.  Though I played with the neighborhood kids and joined team sports, I savored those solitary afternoons reading Anne of Green Gables for the twelfth time.  No small wonder that I went into an English Ph.D. program. So when this bookish introvert hears that ‘networking is the key to success,’ my first reaction is to cringe.  Palms begin to sweat, nightmarish visions of spilling my drink on a distinguished guest, fears of interrupting a conversation or appearing stupid cloud my mind with self-doubt.   But, then I remember what networking is at its basis:  the exchange of ideas with like-minded people.

Keeping that premise in mind, my confidence has grown as I now see the tangible benefits of meeting new people to circulate ideas, collaborate on projects, and discover new opportunities.  The risks are minimal, but the rewards can be potentially life changing.  Here are my tips for networking, even as an introvert:

Go To Events

This should be no-brainer, but it took me a while before I felt comfortable attending events alone. Be on the lookout for conferences, symposiums, workshops, speakers and panels to attend. Leave an impression by making an effort to speak to a few people. Sometimes I will make goals to meet a set number of people.  At first it may be forced, but eventually striking up conversations with strangers becomes natural.  People are attending these events for often the same reasons: to connect with others, build communities, and exchange ideas.

Stay For the Reception

Post-event receptions are a great time to network.  People are more relaxed and willing to meet new people over a few nibbles and beverages.  Don’t feel like you have to stay until the bitter end, and be careful not to overindulge on alcoholic drinks. You want to make an impression while you are there, but keep that impression positive and professional.

Be Yourself

This advice is a bit cliché, but is often repeated because it’s true.  Though sometimes we have to channel our inner confidence by ‘faking it until you make it,’ make sure that performance still rings true to who you are.  Posturing as someone you are not will not only feel disingenuous to others, but can also lead you astray of your own values.

Get Your “About You” Down

Though you should act naturally, it is also a good idea to have a basic script to share when people ask you about yourself.  Many recommend having an elevator speech, a quick five minute summary about yourself and your work. For myself, that’s a few sentences describing my educational background, current research project and career goals. This summary should not be robotic; think about it as a customizable personal statement that reflects your individual personality and makes you stand out from the sea of people in the room.  When speaking to people outside your field, avoid using disciplinary jargon and try to appeal to overlapping interests and shared goals.

image source: http://www.blogging4jobs.com/work/work-place-drama-gossip-problems/

image source: blogging4jobs.com

Watch the Gossip

It is easy to get caught up in office gossip, and some experts say that a little gossip can help us strengthen networks. But, when meeting new people, avoid talking negatively about others, your department or company.  It is a small world and word can travel quickly through our interconnected communities.  Negativity will reflect back on you. You want to be remembered for your positive energy, intelligence and ideas, not as the person who spreads malice or rumors.

Follow Up On New Contacts

After meeting new people, follow up by adding them on LinkedIn accompanied by a short personalized message.  If you meet them again in person, do not be discouraged if they do not remember your name or even face.  Reintroduce yourself and graciously refresh their memory about your last meeting. For example, if you met them at a conference recently, ask them what they thought about the keynote speaker or how their research is progressing.

Keep an Open Mind

I have learned that networking is a lifelong process with its own ebbs and flows of activity.  An open mind allows you to take in the flow of that experience rather than predetermining events and closing yourself off to others.  So, take a deep breath, put on a smile, and get your fabulous professional self out there.

Join me the first Thursday of the month here on The Works as I countdown to graduation.  My final post will reflect on my graduate school experience and the value of finishing up one chapter of your life before beginning another.

Lana Cook is a PhD candidate in the English department at Northeastern University. Her dissertation traces the development of the psychedelic aesthetic in mid-twentieth century American literature and film. Lana is a 2013-2014 graduate fellow at the Humanities Center.  She received her bachelors of arts at University of New Hampshire.  You can follow her on Twitter @lanacook or Linkedin. You can view her portfolio at LanaCook.net.

What about the Peace Corps or International Development Jobs?

"The Peace Corps works in countries from Asia to Central America, and from Europe to Africa. In each of these countries, Volunteers work with governments, schools, and entrepreneurs to address changing and complex needs in education, health and HIV/AIDS, business, information technology, agriculture, and the environment." Image: www.peacecorps.gov

“The Peace Corps works in countries from Asia to Central America, and from Europe to Africa. In each of these countries, Volunteers work with governments, schools, and entrepreneurs to address changing and complex needs in education, health and HIV/AIDS, business, information technology, agriculture, and the environment.”
Image/Info from: www.peacecorps.gov

This guest post was written by Katrina Deutsch, a Peace Corps recruiter for the Metro-Boston area and a frequent Employer in Residence at Northeastern University. 

When I started my job search my senior year of college, I knew I wanted to work internationally after graduation. Quick searches through my university’s job board left me discouraged, as I was under qualified for most of the jobs I was interested in. I started looking into international volunteer organizations, specifically in health and teaching, as those were the areas in which my past travels fell. I was again discouraged, mostly because so many international volunteer organizations required a fee to participate, and money was something I didn’t have.

But there was always one organization I kept coming back to – the Peace Corps. I knew what it was; as I had met Peace Corps Volunteers traveling in Swaziland my first summer abroad. I also knew my mother would object. After more research, I decided to apply to the Peace Corps and thought it would be best to not tell my parents about my application. After all, I wasn’t sure I would receive an invitation, so why get them worried for no reason?

PEACE CORPS FAST FACTS:

  • Established on March 1, 1961 by John F. Kennedy
  • Currently serve in 65 countries; have served in 139 countries
  • 7,209 volunteers and trainees currently in service
  • Work in the areas of education, health, environment, community economic development, youth in development and agriculture
  • Annual budget of $356.25 million

The Peace Corps appealed to me. First, I did not have to pay. The Peace Corps is a U.S. Government Agency, and funding comes from the government. In fact, the Peace Corps was going to pay me at the local level to volunteer! Second, it was a 27 month commitment, and I was hoping to work abroad for at least one year, which is something most other organizations did not provide. Third, I felt that the experience I would gain through my Peace Corps service would give me the skills I needed to qualify for the jobs I wanted.

First Group of 51 Peace Corps Volunteers, Aug 30, 1961. The first group of 51 Peace Corps Volunteers, Ghana I, arrives in Accra to serve as teachers. Image/info from http://www.peacecorps.gov/about/history/

“First Group of 51 Peace Corps Volunteers, Aug 30, 1961. The first group of 51 Peace Corps Volunteers, Ghana I, arrives in Accra to serve as teachers.”
Image/info from: http://www.peacecorps.gov/about/history/

TIPS FOR THE PEACE CORPS APPLICATION:

  • Speak to a Peace Corps Recruiter about your skills and qualifications
  • Prepare all necessary documents, including transcripts, financial obligation information, and reference contact information
  • Complete the application within 30 days from starting
  • Be prepared to answer questions about your medical history
  • Tell your parents you are applying to the Peace Corps when you start – the more information and time they have to learn about the Peace Corps,  the easier it will be for you and your parents!

Unfortunately for my parents, I received an invitation to serve in the Peace Corps as a Secondary Education English Teacher in Nicaragua. I accepted my invitation and departed for service the summer after graduating.

The Peace Corps developed my skills and abilities far more than I had anticipated.  I gained valuable language skills and nearly three years of international development experience (I extended my service beyond the two year commitment).  I also discovered a passion that tied all of my initial career goals together: international education development and policy.

After Peace Corps, I attended graduate school to receive my master’s degree in international education policy. I hadn’t planned to attend graduate school so soon after college.  However, I knew that my experience and a graduate degree would make me competitive for many of the jobs I was interested in.

TIPS FOR APPLYING TO GRADUATE SCHOOL:

  • Consider the Peace Corps Masters International or Peace Corps Fellows program, combining graduate school and Peace Corps
  • Make sure you’re passionate about what you plan on studying – don’t go to graduate school just to go to graduate school
  • Reach out to alumni from schools to hear their experiences
  • Consider all variables, not just the name or reputation of the school: Do they offer financial aid? Is it located in an area that has good job or internship opportunities? When was the program established?

As I dove back into full job search mode, I now had real experience and knowledge of international job search resources.  My graduate school internship at an international education non-profit turned into a full-time job, and I worked there for two years before returning to work with Peace Corps as a recruiter.

I don’t know what my next job will be or where it will take me.  However, I do know that I have the skills, experience, and passion – and the resources – to continue my work in international development.

RESOURCES FOR THE INTERNATIONAL JOB SEARCH:

Katrina Deutsch is currently the Peace Corps Recruiter for the Metro Boston Area. For more information on the Peace Corps, application process, and when Katrina will be at Northeastern, you can reach her at kdeutsch@peacecorps.gov. Learn more about Katrina’s Peace Corps experience here

Brand for Hire: Crafting Your Professional Persona Online, Or, Have You Googled Yourself Lately?

Make sure you like what you find! source: www.dailydawdle.com

Make sure you like what you find!
source: www.dailydawdle.com / 30 Rock, NBC Universal

Let’s start with a simple task: Google yourself.  Do you like what you find?  What appears on the first page?  Will it help you professionally?

Many of us are already using social media technologies like Facebook, Twitter, and Instagram to communicate and keep in touch.  We must be cognizant of the fact that these online activities link back to our ‘real’ lives and professional reputations.  There are too many cases of celebrities on Twitter gone wrong for us to ignore the impact of our digital footprints. As I go on the job market, I am increasingly aware of the professional image that I present online and the role I have in managing that image.

My approach to professional social media practices is informed by teaching college students at Northeastern over the last few years.  Each semester, I had my students in Advanced Writing in the Disciplines create professional personas online by using social media tools like LinkedIn and Twitter. The class used these tools to build professional profiles, engage in conversations with peers and experts, and to reflect on the pervasive role of social media in our professional and personal lives.  At the end of the semester, we conducted a social media audit, evaluating one another’s profiles to assess and revise the kind of presence we had online.

Manage the Message

The class yielded many conversations about the advantages and limitations of branding yourself online.  Many students were uncomfortable with the term “brand” and the corporate associations it conjures. We preferred thinking about these activities as crafting a professional persona. We treated our online activities as one of the many public performances that constitute our workplace selves. Employers are searching applicants’ names to make hiring decisions. Some hiring managers believe that having no online presence can be as harmful to your career as having a negative one.  I asked students, what kind of professional would you like to be? We used this guiding question to help shape our social media strategies.

Share as a Professional

Platforms like Twitter and LinkedIn can be powerful tools to connect you with colleagues across the world.  Twitter helps me keep updated on recent news and trends in my field, build a professional network, and contribute to the relevant conversations of our day.  Getting set up with Twitter is relatively simple, though new users can find the sheer mass of information initially overwhelming. Ryan Cordell, Assistant Professor in the English Department at Northeastern, advises to treat Twitter like a river, dip into the stream for a moment, enjoy the water and then step back out.

LinkedIn operates much like Facebook, but should be devoted to strictly professional content.  Think of LinkedIn as a more dynamic version of your resume.  You can add samples of your work, receive and give endorsements from employers, join networking groups like alumni associations, and share updates. Another option About.me is a short version of LinkedIn; think of it as a digital business card.

Know Your Audience

I treat my social media identities as concentric circles with closest friends and family at the center, extending outward to colleagues, acquaintances and unknown followers.  Or, we could think of these groups as networked nodes, comprised of categorically distinct, yet interconnected clusters.  Whatever your organizational metaphor, find a way of separating out your audiences and tailor content and privacy settings accordingly.

Showcase Your Work

Personal websites can be an essential home base for your professional brand, as Lindsey Sampson recently discussed on The Works. Like LinkedIn, my website operates as a multimedia resume with examples of recent projects and research activities. Unlike LinkedIn, I have complete autonomy of what appears on the site.  A personal website is a space where you can control your self-presentation, highlighting your accomplishments and goals for your audience.

Find Your Limit

In the age of Instagram documentation, we know it can be easy to overshare. We begin to feel as if every thought should be tweeted, ever inspiration captured, and every relationship tagged and accounted for.  But, what are the limits? Digital identities need to be carefully monitored and maintained to prevent outdated content, mixed messages, or even imposters.  Online branding can also be time consuming. Social media managers like HootSuite, which allow me to schedule posts on multiple social media accounts ahead of time, help me to “unplug” on weekends.

Define Yourself

Professional branding will take on different resonance depending on your field, but, for many, social media can be an important tool for professional definition and promotion. People will inevitably form impressions of your professional persona from your daily activities in the workplace.  Taking conscious control of that image by crafting a clear and consistent professional persona online will only further your career by helping you to identify strengths, build a career portfolio, connect with peers, and better target long term goals.

Next month I’ll discuss networking strategies and the role of mentors during the job search. Join me the first Thursday of the month here on The Works as I countdown to graduation.

Lana Cook - HeadshotLana Cook is a Ph.D. candidate in the English department  at Northeastern University. Her dissertation traces the development of the psychedelic aesthetic in mid-twentieth century American literature and film. Lana is a 2013-2014 “Viral Culture” graduate fellow at the Northeastern Humanities Center.  She received her bachelors of arts at University of New Hampshire.  You can follow her on Twitter @lanacook or Linkedin. You can view her portfolio at LanaCook.net.

3 LinkedIn Tips for Job Hunters

source: socialmediaforstudents.com

source: www.socialmediaforstudents.com

This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works.

Everyone knows LinkedIn is a great tool. LinkedIn makes it easier for potential employers to find you, boosts your online presence, and allows you to take full advantage of the strength of your professional network. Here are a few tricks and tips to maximize LinkedIn for your job search.

LinkedIn Stalking: It’s a thing. Actually, it’s a great thing. Looking at other professionals’ profiles on LinkedIn is an excellent resource for students and job searchers. Start by finding your career crush. Digital marketing manager at your dream firm? Good for you. Check out her experience section: Where did she start? What skills does she have? Where did she intern during her undergrad years? Looking at other peoples’ timelines can give you an idea of what entry-level jobs look like in your industry, which can help you visualize your own career goals.

Freelancers: Okay, this is also kind of about LinkedIn stalking. No big deal. If you are interested in becoming a freelancer, check out the experience section of other freelancers’ profiles. Chances are good that there will be a list of publications for which this person has written. This will give you some good ideas of who to contact within your industry space for writing opportunities.

Companies: Looking at companies on LinkedIn is an especially great tool for students and recent graduates. While you are still in school, make a list of companies that interest you. Your list may only include five or six for now, but this list should be dynamic. Add to it as you go. Having a list of potential future employers will help you avoid sitting in front of a blank Google page a month before you graduate, trying to figure out what to do with your life. If you start early and add to the list whenever you stumble upon an interesting company, you could rack up 50-100 companies to contact before you graduate.

Here’s where LinkedIn comes in.

Company pages on LinkedIn provide recommendations for similar companies in the area. Looking for an education technology startup in Seattle? Find one, check it out on LinkedIn, and aha! Now you have discovered five more. Good for you. Searching through LinkedIn company recommendations can greatly expand your list of dream companies.

LinkedIn is a powerful tool for the modern professional. Take advantage of all of its features and make your life – and your job search – a whole lot less painful.

Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.

10 Things I DO and DON’T like to see on Resumes

This post was written by Emily Brown, a regular contributor to The Works and a graduate student in the College Student Development and Counseling program at Northeastern University. She is also a Career Development Intern.

source: http://careerservices.umhb.edu/resume-tips

source: http://careerservices.umhb.edu/resume-tips

  1. DO make your name the biggest thing on the page. Hiring managers shouldn’t have to search for it among your contact info.
  2. DON’T label your phone number and email. The reader will understand that the 10 digit number under your name is probably your phone number and that sk8rgrrrrl@4lyfe.com is your email address (just kidding. DO make sure your email address is professional!)
  3. DO include your GPA if it’s 3.0 or higher. Round it to TWO decimal places.
  4. DON’T write “References available upon request” on your resume. Employers will assume that you will provide references when they ask. You can use that extra space to include something awesome about yourself like the fact that you speak three languages.
  5. DO include academic projects. As college students, it’s not always possible to have as much professional experience as you might like in your target industry. Academic projects are a good way to show a potential employer that you have applied skills learned in the classroom in a practical way. Bonus points if those particular skills are in the job description.
  6. DON’T use a template. Microsoft Word has resume templates available and, though tempting, you should avoid them. Hiring managers read hundreds of resumes and will very quickly recognize one of these templates. They might assume that very little effort went into the resume even if that is not the case. Take the time to customize your format a bit and make sure it’s easy to read. Aim for a balance of text and white space.
  7. DO include results when possible. Quantifying what you accomplished helps create a fuller picture for the reader. For example, if you “researched and proposed more efficient operating procedures,” include that those proposals were accepted by your company and that the procedures are still in use.
  8. DON’T begin your bullet points with adverbs. I’m sure that you “Successfully collaborated with team members,” but it will serve you better to begin with strong verbs and show your success. For example, “Collaborated with team of 5 to plan and execute fundraising event resulting in proceeds of $2,500” (see how I snuck results in there?). Similarly, vary the verbs you use to keep the reader engaged and to showcase your various skills.
  9. DO limit yourself to one page. Recruiters read resumes very quickly and you can’t guarantee that they’ll make it to the second page. It’s ok if you don’t include every job you’ve ever had. Focus on the ones most relevant to the job you’re applying for.
  10. DON’T rely only on spell check. Spell check will sometimes miss errors because they are in fact words, but not the word you’re intending to use (form, from; through, thorough; the list goes on). Take the time to ask another real live human to proofread for you.

Emily Brown is a Career Development intern and a graduate student in Northeastern’s College Student Development and Counseling Program. She is a lifelong Bostonian interested in the integration of social media into the professional realm.  Contact her at e.brown@neu.edu.