This guest post was written by Sam Carkin, a middler studying Marketing and Interactive Media. This article was originally posted on The Works on February 24, 2014.
The “real world” can be intimidating; especially when you’re just starting out. Sure, that first job as a house painter or bus boy is great for earning some money and learning to work with others, but I am assuming if you came to Northeastern you are looking to do something within your major. Northeastern is special in the sense that co-op allows you to work within your major prior to graduation, but what if you want some experience for your résumé before applying to that first co-op job? A summer internship right after your freshman year is an awesome way to go, and something I had the opportunity to do last summer with integrated marketing firm GY&K. Below, is some strategies I used for landing that internship where I gained experience in the marketing and advertising field before my first co-op (which will begin in July).
1. Network, network, network: I visited a family friend who worked at a huge marketing agency called Arnold Worldwide. He had been in the industry a while and agreed to introduce me to an employee at GY&K, the person who ultimately offered me the internship. Ask your parents, ask your friends, find SOMEONE that works in your industry of choice and ask them if they know anyone that you might be able to talk to or work for.
2. Informational Interviews are kEY: OK, so I had been introduced to this person from GY&K, but what now? An informational interview is a perfect way to demonstrate professionalism and interest, while also learning a great deal from someone who knows the industry well. If it goes well, you have a better chance of possibly working for the person you speak with.
3. Have confidence: Going in to speak with an industry professional can be extremely intimidating; however, setting up informational interviews shows that you are genuinely interested in what that person does and see them as a successful individual in their field. They will be just as excited to tell you what they know as you are to learn, and it should be treated as a casual conversation during which you can make a great first impression.
4. Do not be afraid to ask: If your interview went well, at the end feel free to ask if that professional’s company has any opportunities for you to gain experience, or if they know of any other companies that might have these opportunities. It will allow you to possibly find that internship position, or continue to grow your network.
Sam Carkin is currently in his 3rd year at Northeastern University. He is a dual major of Business Administration-Marketing and Interactive Media and will be finishing up his first co-op this month. Feel free to contact him at firstname.lastname@example.org with any questions related to the blog post or his experiences.