This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works. Follow her blog here and/or tweet her @lindseygsampson.
Co-op application time is upon us – it’s time to get nervous, people. This time of the semester is also a great time to work on your professional appearance. Make new business cards. Update your LinkedIn like it’s no big thing. Social media is a powerful tool for the modern professional. It is connecting people around the world like never before, and rocking it on social media can be a huge asset to your career.
Start strong. You know how embarrassed you get when you look back at your old e-mail addresses and usernames? guitarchix, beachbabe88, the list goes on and on. So spare fellow Tweeters the embarrassment and keep it simple on Twitter. The ideal Twitter handle? Your name. Just your name.
Tweet at everyone. Retweets are important for getting your name out there as an authority on a particular subject. So don’t just Tweet links — they look spammy and won’t create much noise. Pull out a short quote from the article to increase RTs, and be sure to Tweet at the article or publication. For examples, instead of:
“Cool article. http://www.fastcoexist.com/node/1682236”
try something like
That’s right, the CEO of S’Well Bottle just followed you. Why? Because you’re awesome.
Don’t be a stranger. Follow and interact with mentors, colleagues, and other professionals in your space. It’s okay to establish professional crushes. You know, people who have the job you have always dreamed of? Ask them a question or Tweet an interesting article at them.
Tweet when the world is active and paying attention. 4pm is the most retweeted time of day, so if you only Tweet once, this should be the time.
Congratulate. Don’t ignore the LinkedIn updates that notify you when your contact has a new job. A job transition like this is the perfect opportunity to catch up with a contact. A quick LinkedIn message keeps you at the top of your contact’s mind. You don’t have to stay up to date on the intricate details of their life, but a quick congratulatory message can be a powerful tool in strengthening your network.
Just keep it classy. Facebook is one of the largest social media outlets, and future employers will definitely check you out before hiring. While some people use Facebook strategically to build their businesses and professional brands, many use Facebook solely for personal use. Whatever you use Facebook for, avoid albums full of blurry drunk pictures and passive-aggressive status updates. We’re no longer twelve and that is not cute.
You don’t have to be a social media whiz and you don’t have to have hours every day to rock it on social media. Put your best and truest self out into the world of social media and you will attract people with similar interests and values. So get out there!
Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and/or tweet her @lindseygsampson.