Rip van ‘Tastic: A Tasty Startup in San Francisco

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Rip van Wafels in action!

This post was written by Derek Cameron, an Associate Director in the Employer Relations Department of the Career Development office. He recently interviewed upperclassman Arun Basandani who is currently working in San Francisco at a “tasty” startup. 

The thought of moving to the West Coast and working for a startup is either a brave or crazy notion, depending on who you are, but that is exactly what Business major, Arun Basandani ’15, did when he embarked on his first co-op with Rip van Wafels, a San Francisco-based food company.

Founded in 2009 by Amsterdam native, Rip Pruisken, Rip van Wafels has sought to revolutionize how Americans enjoy their coffee time by bringing a piece European culture into the home and office with stroopwafels, a popular Dutch caramel-filled wafel.  The wafels are set atop a mug with the steam heating up the creamy filling. Because it takes a few minutes for the steam to warm the filling it creates a natural break, something that Pruisken hopes will provide everyone just enough time to slow down and enjoy their day.

As their Business Manager, Basandani helps execute their nationwide expansion strategy.  He has been involved in the planning and execution of an array of business verticals including:  sales, operations, finance, R&D and marketing.  “I made a deliberate decision to do my first co-op with a startup and I’m glad I did.  Every day is completely different from the day before, which makes this job interesting and exciting.  I have the ability to do work that actually has an impact and is relevant to the company.  It gives me the chance to be part of something that is fundamentally changing consumer behavior in the US and beyond.”

As far as choosing San Francisco as a potential co-op destination, Basandani fully endorses it, “San Francisco is one the most exciting, beautiful and vibrant cities in America. I love travelling, meeting new people and seeing new places so I loved the entire experience of moving to an unknown place. San Francisco has a lively art, music and sport scene with delicious cuisines from all over the world. Apart from the expensive real estate and chilly weather, there isn’t much wrong with this city.”

If you would like to learn about opportunities with Rip van Wafels or to hear more about their company, head over to the Curry Ballroom and meet them in person at the Startup and Entrepreneurship Fair on Wednesday, 11/20.  They will be on hand from 12:00-3:00 p.m. and eager to meet with Northeastern students!

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