In a New York state of mind…

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City Spot NYC

Allison Walker has been working at BWR Public Relations in an exciting, fast-paced internship in the Big Apple for the past few months.  Despite the high cost of living, (a standard movie-ticket will cost you $13.50!) and despite the fact that NY is home to some of Boston’s biggest sport rivals (the Yankees), Allison has thoroughly enjoyed her internship and time so far in NYC.  She was kind enough to give me the inside scoop on her internship, her viewpoint of NYC, and advice for any Husky who is looking to intern there.

Ashley LoBue (AL): What type of public relations does BWR Public Relations do?

Allison Walker (AW): BWR Public Relations is a celebrity PR company that works on the talent side, so we do celebrity PR, but we also do events for corporations.  

(AL): Tell me a little bit about what you do day-to-day as a public relations intern.

(AW):  Well the good news is that I never have to get coffee! It’s great because I get to do minimum “intern” work. In the beginning I had to do some photocopying, and I was charged with updating both electric and binder press kits for clients, but then I started getting more responsibility as the internship went on, which was really cool.  I was given the opportunity to work NYC Fashion week, where I created client schedules, booked them for shows, and acted as their informal “body guard” during shows. So, I basically managed their interviews and any interactions they had with the press and photographers.  I also got to go to the DKNY birthday party and made sure the clients were situated there and helped my supervisors create client schedules and looks for the Emmys.  I’m really excited that I get to go to these types of different events (I go by myself or with a publicist) to make sure that everything is going according to plan for different BWR clients.  

 (AL): So now I know a little bit about what you do and what you enjoy as part of the internship.  What do you find challenging?

(AW): Sometimes the work hours are challenging. For Fashion Week, I had to work all day and into the night to coordinate everything and make sure everything was going smoothly.

(AL): Could you take me through the process of how you got your position in NYC?

(AW): I got the interview through the co-op system! It’s the first time they are doing co-op. I interviewed with them at their office in NYC. It’s best to go to interviews in person unless it’s really difficult to get there.

(AL): Do you have any advice for students that want to work in PR?

(AW): Well, I do have a really big background in entertainment PR and film, and I’ve also done music PR, which probably made it easier for me to land this internship.  They are looking for someone who is really outgoing and is not just going to just sit in the back corner and wait for someone to tell them what to do.  They like people who can take initiative and ask, “What do you need? I can do this.” PR needs a type of person who can put him or herself out there. So, my advice is to be confident and let people see your willingness to work hard and passion for the industry.

(AL): What are some of the major differences between living in Boston vs. living in NYC?

(AW): NYC is a lot more expensive than Boston and a lot more fast-paced and cut throat than Boston.  People think,” oh that’s not true, it’s just a rumor”, but it’s so true.  Honestly, everyone has either done what you’ve done or done more, but that makes you more driven and makes you want to try harder, which is one of my favorite things about the city.  NY is a perfect place to start a career or intern because it makes you ready for anything and made me into a super intern.  Boston is a great place to intern, but NY has made me excited, driven and competitive. NYC is one of my favorite places, so I might be biased, but I definitely recommend for anyone to intern here at least once.

 (AL): What do you want to do post-graduation?

(AW): I do like celebrity PR– it’s fun, exciting and I get to do a lot of fun stuff.  I’m not sure though.  I think maybe something in the entertainment field because I like that environment.  Journalism or public relations is probably where I’m going to end up.

(AL): And finally, what is your favorite food in NYC?

(AW): That’s a tough one. Probably the 24 hour diners!

Ashley LoBue is a Career Advisor and The Works’ City Spotlight corespondent  If you want to be featured as a City Spotlight, or know somebody who should, contact her at a.lobue@neu.edu. 

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