Like most millennials addicted to Netflix and worshipers of the binge-watching religion, I spent my weekend breezing through Aziz Ansari’s new Netflix original series, “Master of None”. On the show, Aziz plays Dev, a struggling actor living in New York City. Dev delivers some thought-provoking lessons about life and careers (of course wrapped in a laugh-inducing package), which are easily translated into establishing a personal brand.
Creating your personal brand is an important step in your career, so jumpstart your journey to mastering your personal brand through these simple tips:
Be honest with yourself. When contemplating his future and whether or not kids are a part of it, Dev dives deeply and honestly into his mind to examine his thoughts and priorities. By honestly identifying both your strengths and weaknesses, you’ll able to not only find ways to strengthen your brand, but also identify ways to grow even more.
Stay true to what you believe in. As an Indian American actor, Dev is often asked to play roles which require the use of a fake Indian accent. Even though it costs him roles, Dev decides this is something he’s not comfortable with. You know yourself better than anyone else. When you stay true to yourself and don’t try to be anyone else, you will organically reinforce your brand.
Keep learning. In one episode, Dev begins to realize he doesn’t know much about his parents’ childhoods or histories, so he decides to start learning their stories. Having a curiosity that allows you to keep learning – whether in an academic, professional, or personal setting – will help you gain a better understanding of what you’re capable of and can offer the world.
Always put your best foot forward. Upon receiving a last minute movie audition, Dev finds himself in a crowded coffee shop trying to audition via Skype. While it makes for a very funny scene, it is not a great example of how to present yourself. Especially with social media becoming a major part of a professional lives, make sure that the person you are online reflects how dazzling you are in person.
How have you mastered your personal brand? Do you have any tips you’d add to the list? Tell us in the comments or via Twitter!
Jessica Mertens is a senior studying Communication Studies, Business Administration, and International Affairs. With experience in PR, internal communications, and CSR from Metis Communications and Staples, Jessica is now in an eternal state of wanderlust at Travel + Leisure. Offline, you can catch Jessica exploring NYC, binge-watching Scandal, and planning her next world travels. Connect with Jessica on Twitter @jessica_mertens and LinkedIn.