“Macaroon is the Italian cookie with the shredded coconut… you can say French Macaroon and get away with it or you can say Macaron [mah-kah-rōn].” And so begins my interview with Northeastern University alumna and food truck founder, Kinesha Goldson. Disenchanted with corporate life as a buyer and craving the macarons she’d grown to love while studying abroad in Paris, Goldson founded food truck in the summer of 2013.
“I just wanted everyone to have the French experience I had in Paris”. Respecting the risk, but inspired by her Parisian visit and her love for baking, she developed a checklist of things she would need to start a food truck and decided to go for it. She credits Northeastern –particularly its overall flexibility along with her co-ops for inspiring her personal and professional confidence and her ability to take risks, “Just knowing and having that experience, sometimes you try things, you don’t like it, you learn from it and you move on.” Goldson, having gone through this, was originally a Criminal Justice major and switched to Communications after her first co-op when she realized it wasn’t a good fit.
“I’m using the heck out of my communications degree” she exclaims! With an Instagram following of over 1,500, Goldson had her social media sites up and running before even buying the truck, garnering her sufficient buzz citywide before their first bite. Now, more than a year later Goldson has regulars flocking to her truck daily and is catering everything from bridal showers to baptisms.
Naturally business-minded, she details how the best ideas are based on convenience. “If somebody is going through their everyday life and they’re saying to themselves, ‘I hate this, it would be so much better if [fill in the blank]’ than you have a good idea.” To that end, her advice to future entrepreneurs: keep an idea journal and only share your ideas with people you truly trust. She also cautions new entrepreneurs to pursue the least costly idea first and then use the money made to invest in their next idea. If feasible, pay for as much as possible in cash so you can break even more quickly. Goldson’s family, friends and personal savings allowed her to fund Cameo Macaron and she acknowledges how lucky she is for not owing anyone anything.
Not surprisingly, owning a business comes with its challenges, as Goldson explains that it’s hard to find good and reliable help and she does everything from driving the truck to ordering inventory to managing the socials. “It’s so rewarding though when people walk up and are so excited. There’s so much risk involved and what keeps it going is that people get it and support you; knowing that your idea is relatable is a great feeling.”
“It’s a lot of work, but it’s so rewarding”. Further touting her experience at Northeastern, Goldson explains, “It helps being around like-minded people who have that Northeastern entrepreneurial spirit and can-do attitude, it’s really inspiring.” Check out and hop over for a macaron or five. I would highly recommend the pistachio and rose petal (yes, rose petal) – you’ll be just slightly more Parisian after you do.