Why Your Online Personal Brand Matters

promote yourselfDuring my senior year at Northeastern, I interviewed for a Digital Marketing Specialist role at Staples Inc. For that interview, I brought a portfolio that contained screenshots of presentations and reports that I’ve done during my previous co-ops. In addition, I had also included a screenshot of my personal website and social activity on Twitter to prove my enthusiasm for the industry.The hiring manager said that my personal website and social media activities differentiated me from the competition and I was offered the position.

In a world where the job market is so saturated with college graduates, your online personal brand can really set yourself a part from the pack.

Since moving on from my role at Staples Inc, I am now responsible for educating a team of 30 people about why it’s important to establish a positive image online and how to use social media to talk to customers.The same best practices that I bestow on my team can also be leveraged by soon-to-be college graduates looking to get their resume in front of a busy employer.

Follow me on this Online Personal Branding Series where I share tips and tricks on how to build your personal brand and get noticed by employers online.

Here are 5 ways to prepare yourself for the journey – 

1) Change your mind set – It all starts when we stop thinking about social media as a tool for personal bragging, complaining, and whining. Once we see the power of these channels and how it impacts our professional image, we’re then able to break bad habits such as tweeting about a negative experience, posting inappropriate pictures on Facebook, and neglecting your LinkedIn account.

2) Clean up your profiles – In a future a post, I’ll go in depth about the different ways you can use Facebook, Twitter, and LinkedIn to build your brand. For now, I would make sure all my privacy settings are set and that my future employer isn’t going to see my bikini photos from my vacation at the Bahamas. I would also go back and review any negative or insensitive tweets and clean those up as well.

3) Google yourself – It is a misconception to think that social media etiquette and branding matters to only people in business, marketing, or advertising. Your online brand matters the moment you hand someone a networking card and that person goes home to Google you. A Google search results page pulls information from social networks to help narrow down the results. The links to your social networks will most likely show up at the top.  Try it yourself! Make sure it’s something you’re proud of.

4) Determine your brand – What is it that you want to be known for online? Are you an aspiring journalist, blogger, writer? Are you a marketer who likes to practice Yoga on weekends? Are you a scientist who is passionate about sustainability? You want your brand to be something that represents who you are but at the same time you’re proud to show employers.

5) Focus – Between exams and extracurricular activities, college students are busy. If this is overwhelming and you don’t know where to start, I recommend starting with LinkedIn. Go sign up if you don’t have an account, add a picture, update your summary, and start connecting with your peers. LinkedIn is a great space to get noticed by recruiters but if you take advantage of participating in community groups and consistently be active on LinkedIn, you might get noticed sooner.

Haylee is an Alumna from the College of Arts, Media, and Design and a member of the Kappa Phi Lambda Sorority Inc, Northeastern Xi Chapter . She is currently a Marketing and Communications Manager at Ca Technologies, a social media personal branding coach, and a yogi residing in Medford, MA.  Contact her at hayleethikeo@gmail.com or follow her on Twitter @hayleethikeo.

Look for Haylee’s posts every other Tuesday.

3 Things to Bring to a Career Fair

With the spring semester getting started and many seniors diving head first into job searches, career fairs can be an excellent resource for feedback and networking. Preparing for a day of talking to recruiters and professionals can boil down to what to bring with you on the Big Day.

  1. Your Resume — Bring several copies of your resume on nice, heavy-weight paper. And by several copies, I mean somewhere close to 10. You won’t hand your resume to every person you meet, but having them readily available for the companies you click with can get the ball rolling on potential employment. Before you go and hit print, make sure you’ve double-checked your resume to include the most up-to-date information and reviewed our resume writing guide.
  2. Note Pad and Pen — I’m a note taker. Everywhere I go, I’m jotting something down. At a career fair, you’ll find yourself in situations when you need to take down contact information or create a list of the companies you liked and why you liked them. Making lists of employers that interest you as well as why can help you after the career fair when you sit down to start researching and applying to positions.
  3. A Game Plan — Alright, I’m serious about this one. Before you even think about putting on your tie or heels, research the companies attending the event. Take that note pad and pen from above and make yourself a list of the companies you definitely want to talk to at the event along with a list of questions to ask each. When you head into the career fair, go from the bottom to the top of that list, that way you can shake off the jitters before stepping up to the booth of your top three employers!

Your best bet for keeping these items organized is a folio. Have it all set to go the night before in one convenient place can keep a lot of the stress and hassle to a minimum.

Looking for the next career fair or employer networking event? This Friday, January 27th come out to the Senior Career Conference. The Spring Career Fair will be held on Thursday, February 5th. See you there!

(Here’s a look at what the Fall 2014 Career Fair looked like!)

 

Taking Advantage of Serendipity

Image

thailand pic

Bangkok’s Wat Pho, Temple of the Reclining Buddha

The universe has a funny way of unraveling itself.

On the eve of my first organic chemistry exam this past September, I found myself in a familiar place: trapped in Snell Library scouring the Internet, desperate for stimulation. I was left numb from the repetitive and mechanic task of drawing benzene rings and their reactions. There were only so many that I could handle. I needed some down time.

Facebook was an obvious first choice. So, I wandered my News Feed, clicking on BuzzFeed links, reading endless lists of things I probably didn’t need to know, even for conversation’s sake. I flirted with the front page of Reddit, and then moved on to other news outlets, NPR, The New York Times, and Al Jeezera to name a few. This was the usual direction my Internet habits followed to kill some time; and almost as if by automatic action, I always was led back to Facebook. And on this particular night, I am certainly glad I was.

A friend of mine posted a status on her wall; she was in search of a travel companion on her way to an international co-op in China. I curiously, and somewhat jokingly commented “Knowing Chinese necessary?” to which I received a prompt reply, and a private inbox message to accompany it.

In the coming weeks, we exchanged information, key details, and a formulated a basic plan for the spring semester. I danced around the idea for quite sometime, unsure and uncertain about what types of experiences lay before us. Reluctant, but fueled by the prospect of travel and discovery, I began to research ways in which I could make this journey a reality. And, like any good explorer, I started off by first by consulting my mother.

Even through the phone, I was able to discern my mother’s hesitation in giving her consent to me as I pursued this co-op experience. Armed with information, statistics, and narratives from students, interns, and some expatriate friends, I was able to make a compelling case for what these next six months could mean for the future.

“It just makes sense,” I told her.

With the door now open to fully pursue working in China – I gathered everything I needed to make for a seamless process in orchestrating a self-developed co-op. In between classes, I even tried to learn Mandarin (I will emphasize – tried). In looking forward though, doubts began to creep into my head.

I went back to the drawing board.

Hungry for any sign of opportunity, I realized that Thailand was Lady Luck. Again, I assembled what I needed to ensure some solidarity while I would be abroad. I didn’t have any job prospects and was operating with very limited funding. What I did have though, was an incredibly vast support network in Thailand – family, friends, teammates, and strangers I hadn’t even met yet. I was motivated by an even stronger sense of curiosity – I would be able uncover my family’s heritage, learn forgotten cultures, and traditions all to bring back and share a story not only grounded in experience, but in self-discovery and growth. This was all I needed. I then initiated the search.

It was then when I truly appreciated what my friend had done in putting together the co-op that she had laid before us in China. It was a lot of work. The holes and hoops that she had to jump through were countless, never-ending. E-mails were sent to researchers a world away, applications were sent to organizations that probably never read them, or discarded them upon receipt. It felt like a hopeless endeavor. By November, I had contacted over sixty institutions, ranging from laboratories, English language schools, universities, and non-profits.

After the bouts of insomnia, spending hours writing cover letters, refining my CV, and preparing for interviews, three researchers finally gave me the green light.

That’s where this co-op begins – a Facebook post read during a long night of studying, a couple of messages, a phone call, and a little bit of self-reflection. Chance, luck, some preparation, and dedication to an idea all seemed to come together in symphony. A year ago, let alone six months ago, this opportunity was a pipe dream. Take advantage of serendipity – who knows where you could end up.

P.S. This post was inspired by the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion, by John Hagel III, John Seely Brown, and Lang Davison.

John Sirisuth picJohn is a 4th year health sciences student at The Bouvé College of Health Sciences. With a nose for exploration and travel, John will be writing from Southeast Asia about his experiences on co-op in Surin and Bangkok, Thailand. There, he’ll be volunteering in community clinics, in addition to conducting public health research at Chulalongkorn University. Follow his adventures on Instagram: johnsirisuth.

 

How Can I Find a Mentor?

HNCK1708-1300x866-1024x682This post was written by Christine Hathaway, Senior Assistant Director of Marketing for Northeastern University Cooperative Education and Career Development. It was originally posted on Internmatch.com and was re-posted with permission from the author.

Whatever your career goals may be, it’s nice to have someone in your corner, rooting for you. The majority of us can truly benefit from and find value in having a mentor to encourage, support and promote us, but this is often easier said than done.

First, you may be asking, “what is a mentor?”  Secondly, “how do I find one?”

As defined in the dictionary, a good mentor is a person who guides a less experienced person by building trust and modeling good behavior.  An effective mentor is someone who is dependable, engaging and understands the needs of the mentee.

Overall, a good mentor will:

  • Access your strengths and weaknesses
  • Help you understand the structure/culture of the organization
  • Introduce new perspectives and help correct any wrong thinking you may have
  • Boost your ability to make decisions (and ask questions)
  • Introduce you to resources and useful references
  • Be an active listener and help keep you focused and on topic

Now that you understand what a mentor is; the bigger question is how do you go aboutfinding one?  Sometimes mentors find you (it happens naturally), but more often than not, YOU need to find someone you respect, even admire and would like to emulate at some point in your career.

Throughout my professional career, I’ve been privileged to have effective career mentors; people who were instrumental in my professional growth.  The first mentor was my boss, many years ago when I worked as her executive assistant. She taught me all about the publishing world, the editorial lingo, how to ask questions and most importantly, to develop my skills, professionally and personally.  I had a lot of respect for her and I found myself wanting to mimic her professional behavior (and her wardrobe, she was a classy dresser!).  That said, I took every opportunity possible to sit down with her over a cup of iced coffee and pick her brain about her career and how she got to where she was.  We did this often, and eventually I got promoted to the marketing department!  She congratulated me and commented, “I’m proud, it’s a compliment to me that you are being promoted, it means I did my job.”  She is still my mentor. Even though we don’t sit and have our iced coffees any more, I still call upon her and she still offers words of wisdom.

It’s not always easy to find a mentor. Here are some tips I learned along the way:

  • Ask yourself what qualities you want in a mentor.  Is it someone who can help promote you or an expert in your field that can help with a business project?
  • Does your HR department have a mentoring program?  Make an appointment and find out more.
  • Check out LinkedIn!  Do an Advanced People Search and look for people that you went to college with or have worked with at previous jobs, even professors from school.
  • Steer away from a formal request! Don’t ask “will you be my mentor.” This is usually not very inviting, if anything it’s a bit off-putting. Instead start by simply asking someone for advice or invite them out for a cup of coffee.  Find out more about their career path.  And, MAKE IT FUN.  Get to know each other. Don’t make it sound like work…smile, and exude excitement.
  • Prepare and practice your speech.  Looking for a mentor means marketing yourself and being self-confident. Learn to promote yourself, talk about some of your accomplishments and seek advice on how you can be better at your job or how you can land that promotion at work. Here is a cool article in Forbes, I read a few years ago, check it out, Trust Yourself and Believe in Yourself!

Now that you have some tips and my own personal mentoring story; start thinking about who you would like to get to know.  Keep trying, don’t give up! Looking for a mentor often happens organically, it’s a relationship that develops over time.  You’ll find that there are mentoring opportunities everywhere!

Good luck!

Mastering Moving to a New City

woman looking out window

This guest post was written by recent NU alum and frequent contributor, Kristina Swope.

Congratulations! You got a real job in a brand new city. Now what?

Moving to a new city is both the most riveting and terrifying experience I’ve ever had. I had just turned 22 and was fresh out of college in rural Pennsylvania. I was living at home, getting comfortable, and then it happened – I got a job in Center City Philadelphia.

First, I was ecstatic, because let’s be honest, I had a BA in Sociology and had no idea what to do with it. Then when the initial excitement wore off and I was alone with my thoughts, I started to have serious anxiety about the timing. I only had two weeks to move out of my college apartment, find a new apartment in an area I’d been to twice, move in and get settled enough to avoid being an emotional disaster my first day of work. I was overwhelmed and kept coming back to the same thought; am I doing this? Can I do this? Can I really move to Philly when I’ve never been in a building higher than 4 stories? Cue freak out and bring over the tub of ice cream.

Rather than sweets, what I really needed was perspective. This was an exciting life change and an amazing opportunity. I needed to stop being afraid of the next chapter, and the only way to do that was to prepare and embrace it.

In order to embrace the change, you need to prepare – physically, mentally, and emotionally.

  1. Research areas to live. You want to live somewhere safe but you don’t want to be isolated. Google has plenty of information on towns that include events and demographics that are key in the young professional search. It takes time to delve into stats but it’s definitely worth it. Also, Career Development has a great resource called USA Career Guides that provides with a wealth of information on every major city in the US. From cost of living to industry and employment trends it’s a great way to get acquainted with your new city before actually getting there. Access this resource through HuskyCareerLink.
  2. Choose an apartment that has public transportation within walking distance. I can’t stress this one enough. One of the scariest aspects of moving to a new city is having no idea where you’re going. Relying on public transportation relieves you of that stress and allows you to focus on the more important items, like settling in to your new job and apartment.
  3. Speaking of apartments – rent, don’t buy. Your first apartment will likely be strategically planned, based on convenience. Once you know the surrounding areas, you’ll find an area you like better. Renting gives you the freedom to move and create a home somewhere that you truly love.
  4. Check your networks. The age of social media is a beautiful thing. Facebook and LinkedIn were vital in my search for friends because of the search location functions. I found a number of people I knew that were living in the area and proceeded to cling to them like white on rice. A city is way less scary when you have familiar faces around.
  5. Locate stores for your key needs. Find your closest grocery store, bank, pharmacy, mall, Target, gym, etc. within a day or two of moving. The sooner you find them, the sooner you can get back into your routine and feel more comfortable in your new space.
  6. Plan to go out of your way to make friends. If I could do my first year out of school over again, I would try harder to meet others. Push yourself to go out more, do more with your hobbies, and join local groups. It’s easy to meet people when you’re engaging in activities you enjoy, and friends are worth turning off Netflix for!

Kristina is a full-time Market Research Project Manager in Philadelphia and a graduate of NU with a Master of Science in Organization and Corporate Communication, and a Leadership concentration. Check out her LinkedIn profile here.  

Finding an Internship Without Prior Experience

source: collegefashion.net

source: collegefashion.net

This guest post was written by Sam Carkin, a middler studying Marketing and Interactive Media. This article was originally posted on The Works on February 24, 2014.

The “real world” can be intimidating; especially when you’re just starting out. Sure, that first job as a house painter or bus boy is great for earning some money and learning to work with others, but I am assuming if you came to Northeastern you are looking to do something within your major. Northeastern is special in the sense that co-op allows you to work within your major prior to graduation, but what if you want some experience for your résumé before applying to that first co-op job? A summer internship right after your freshman year is an awesome way to go, and something I had the opportunity to do last summer with integrated marketing firm GY&K. Below, is some strategies I used for landing that internship where I gained experience in the marketing and advertising field before my first co-op (which will begin in July).

1. Network, network, network:  I visited a family friend who worked at a huge marketing agency called Arnold Worldwide. He had been in the industry a while and agreed to introduce me to an employee at GY&K, the person who ultimately offered me the internship. Ask your parents, ask your friends, find SOMEONE that works in your industry of choice and ask them if they know anyone that you might be able to talk to or work for.

2. Informational Interviews are kEY: OK, so I had been introduced to this person from GY&K, but what now? An informational interview is a perfect way to demonstrate professionalism and interest, while also learning a great deal from someone who knows the industry well. If it goes well, you have a better chance of possibly working for the person you speak with.

3. Have confidence: Going in to speak with an industry professional can be extremely intimidating; however, setting up informational interviews shows that you are genuinely interested in what that person does and see them as a successful individual in their field. They will be just as excited to tell you what they know as you are to learn, and it should be treated as a casual conversation during which you can make a great first impression.

4. Do not be afraid to ask: If your interview went well, at the end feel free to ask if that professional’s company has any opportunities for you to gain experience, or if they know of any other companies that might have these opportunities. It will allow you to possibly find that internship position, or continue to grow your network.

Sam Carkin is currently in his 3rd year at Northeastern University. He is a dual major of Business Administration-Marketing and Interactive Media and will be finishing up his first co-op this month. Feel free to contact him at carkin.s@husky.neu.edu with any questions related to the blog post or his experiences.

10 Mistakes Millennials Make in the Job Search (and how to avoid them)

whoopsThis was originally posted on LinkedIn November 24, 2014. Re-posted with permission from author and NU alumna Alexandra Anweiler Stephens. 

This month, two recruiters from two very different industries visited our staff meeting to share their insider perspectives on hiring millennials. Katie Maillet, campus recruiter at Waltham-based Constant Contact, and Veronica Thomas, vice president of talent acquisition for commercial programs at RBS Citizens, discussed strategies for recruiting new talent in the digital age – from using social media to increasing diversity – and how we can better prepare our students for success.

I wanted to share the takeaways from this discussion more broadly, so I’ve compiled a list of 10 common mistakes that millennials make during the recruiting process – and how they can be avoided.

1. You don’t follow directions. The job/internship application is your first opportunity to show a potential employer what you’re made of, so read the instructions carefully! Usually, employers will require a resume and cover letter, but other times you may be asked to complete a project, respond to short answer questions or make your way through another screening mechanism. Read the job description and the application requirements thoroughly to avoid getting weeded out in the first round.

2. You don’t do your research. Rule of thumb: If the answer to your question can be found on the About page of the company website, don’t ask it. Recruiters talk to applicants all day long about their company, open positions, and why it’s a great place to work. Make their lives easier – and show you’re a serious contender – by doing your homework on the company, role and field/industry ahead of time. The company’s website, social media accounts and Google alerts are great places to find interesting information you can reference in your interactions. If you are invited to interview, request the names of your interviewers in advance so you can look them up on LinkedIn – you might find you have a connection in common. Another lesser known resource is Glassdoor.com, a growing database of six million company reviews, salary reports, interview reviews and questions – all shared by current and former employees.

3. You don’t update your privacy settings on social media. Millennials have grown up with social media and remember when it was used for only social purposes. Those days are long gone, and employers are doing their research, too. Despite the many warnings out there, employers still see negative posts about former employers, photos of candidates with red solo cups, and other no-no’s. Think twice about what you post on Facebook and Twitter, and don’t forget about other searchable platforms like Instagram, Vine and YouTube. Then take a few minutes to look at them through the eyes of a potential employer and adjust your privacy settings accordingly.

4. Your email address / voicemail greeting is weird. Your email address itself is a part of your professional brand. Keep it professional by using your college email address or creating an account through Gmail with your first and last name. Though so much communication happens via email, don’t forget about the phone. Your voicemail is also an important part of your professional brand and as such you should treat it with care. In your greeting, clearly state your full name so that callers know they’ve reached the right person. It may go without saying, but ring-backs are a no-no (yes, some people are still using ring-backs). One recruiter suggested using Google Voice to customize and manage your phone number(s), voicemail greetings and messages.

5. You hand out your business card at a career fair. Resume? Yes. Business card? No. This isn’t the worst mistake in the world, but many recruiters don’t want your business card. It is small, it gets dropped, and it is redundant if they already have your resume. Hold on to your business cards for networking nights and other professional events where dishing out your resume isn’t appropriate.

6. You do phone screens on the go. We’re all busy – and millennials are the consummate multi-taskers – but the line needs to be drawn somewhere. If you conduct a phone screen with a recruiter as you’re walking to class, they can hear you huffing and puffing on the line. And it’s never okay to ask the recruiter to hold because you’re getting another call (yes, this has happened). Your interviewer is dedicating valuable time to evaluate your candidacy. Show respect and interest in the position by giving them your full attention. If your mobile connection can be spotty, use a landline to conduct your interview. Many career offices have interview rooms that you can reserve for this purpose.

7. You sell yourself short in interviews. Unfortunately, this is particularly true for females. Our recruiters reported that women have a tendency to use “we” when describing their accomplishments, and men tend to use “I.” While it is important to convey your ability to work as part of a team, it is even more important to understand and communicate your individual contributions, responsibilities and accomplishments. One recruiter even suggested leaving phrases like “contributed to” and “collaborated with” off your resume.

8. You treat your recruiter like your new BFF. A recruiter often communicates with a candidate throughout the recruiting process, from first meeting at the career fair to making the job/internship offer (if all goes according to plan). These communications may be frequent – especially if there are a series of interviews – and the recruiter may coach you on what to expect at different parts of the process. This doesn’t mean that you’re friends, or that your interactions can become more casual as time goes on. Our recruiters have found that millennials tend to use slang in email and over the phone as they become more familiar. Instead of fostering a stronger relationship, it can lead to the opposite. Always err on the side of professionalism.

9. You don’t ask for your interviewer’s business card. As mentioned above, recruiters may tell you about next steps in the process, and are often open to answering questions you may have along the way. But there is one question they don’t appreciate: “What was the name of the person who interviewed me?” This is a big no-no, and is most certainly avoidable. When the adrenaline is rushing, it’s easy to forget your interviewer’s name. The solution? Always ask for your interviewer’s business card. You’ll need their email address to send them a thank you, too.

10. You forget to say thank you. Saying thank you is a must after every interaction in the hiring process, but which is better: email or handwritten note? Our recruiters recommend sending both, and here’s why. Email is the most efficient means – it arrives instantly, doesn’t get lost in the mail, and is easily forwarded to hiring managers and other influencers. Send an email within 24 hours to thank the interviewer(s) for their time and confirm your continued interest in the position. Be sure to reference an interesting anecdote from your conversation, too. While it may seem obsolete, a handwritten note as a follow-up to your email can set you apart from the rest. Our recruiters said that handwritten cards show that a candidate has gone the extra mile, and also serve as a subtle reminder to follow up with the candidate. Mail a handwritten note about a week after your interview, and use it as an opportunity to remind the recruiter about your candidacy and reference a new piece of information, like a recent article you read about the company. Because they are few and far between, our recruiters said they save these notes and even show them off to colleagues. Who wouldn’t want that?

Alexandra Stephens is the associate director of alumni career programs and engagement at the Hiatt Career Center at Brandeis University. Prior to her transition into higher education, Alexandra worked in marketing and communications at Rosie’s Place and Constant Contact. She graduated summa cum laude from Northeastern University with a B.A. in Communication Studies.

Image Source: UT Austin Career Center Bits, 3 Big Career Mistakes Millennials Make 

Turning Your Co-op Into Your First Job

TurningYourCo-op1Roughly 51% of Northeastern graduates secure jobs with a former co-op employer! Wouldn’t it be cool to land a job with a former co-op employer where you’ve already developed great relationships, know their business/products/services/clients, and have proven yourself to be a top performer?

On October 15 we hosted a terrific panel on “Turning Your Co-op Into Your First Job.”  We were lucky enough to get four panelists all of whom successfully turned a former co-op into their first job.  Our panelists gave a ton of helpful tips, which would be way too long for this blog, but we’ve condensed it down into four main topics we covered that you’ll want to take note of!

Being Strategic and Thinking of Your Co-op as a Building Block:

Many of our panelists were especially strategic about their co-op choices, starting at their first if not their second co-op, in terms of recognizing company names and the types of skills and experiences that would make them more marketable down the line and that they wanted to get on their resume as a building block.  Some also looked at which companies were most likely to hire co-op students for full-time work in making their selections.

Being Successful on Co-op to Get Noticed:

This was something that, not surprisingly, all of our panelists knew how to effectively navigate!  The main points that came out here were:  (i) getting to know people in the company by attending events so that enough people knew who you are, and in that same regard, working with a variety of people in your group so you have plenty of people to vouch for you; (ii) showing initiative and a willingness to do any assignment and to do so with enthusiasm; and, (iii) making sure to ask for feedback and to really work with that constructive feedback to improve your performance as you go along on the co-op.

Advocating for Yourself:

Our panelists also made sure to advocate for themselves when it came time to discuss a full-time position.  Because they made an effort to get to know people in their department and to solicit feedback along the way, they all knew that things were going well at the co-op and that their employer was pleased with their work by the time they approached the conversation, typically about mid-way through.  Some practiced the conversation in advance with a friend or a relative, but importantly, made sure to have this conversation so that their employer knew they were interested in a full-time role.  In fact, as they pointed out, sometimes employers start to view you as an employee (which is pretty flattering) and may lose track of the fact that you haven’t yet graduated, or may not remember exactly when you graduate or even realize that you’re interested in a full-time position with them.  The point being, you need to make sure you’re effectively advocating for yourself and letting people know what you’re hoping for, and not waiting to be approached.

Developing a Strong Network:

And finally, our panelists touted the importance of networking while on co-op, but also after you leave a co-op.  Having these relationships and staying in touch with people you used to work with, through periodic, friendly emails, is an important way to make sure that you have a network to tap into when it comes time to look for a full-time position, especially since it may be the first or second co-op employer that you want to try to go back to.

Amy Stutius is a Career Advisor at Northeastern University.  She practiced as an attorney before transitioning to higher education.  Email her at a.stutius@neu.edu.

In, out and back again – 12 LinkedIn Updates You Need to Know

LinkedIn-Logo-2CThis post was written by Sabrina Woods. Sabrina is an Associate Director at Northeastern University’s Career Development office and also owns her own private practice. This post originally appeared on LinkedIn, October 16, 2014. 

Keeping up with LinkedIn can be a challenge. Something new gets added, something else gets taken away. In, then out, then sometimes back again. Here are 12 of LinkedIn’s latest updates:

profile rank 4 at NU

Who’s Viewed Me?

Now LinkedIn is showing you more details about who has viewed your profile and what actions you took that helped this number to increase. Martin Beck talks about this new feature in his post, “LinkedIn Now Shows How You Sparked That Engagement.” Review more details on LinkedIn’s own blog. I have to admit that I kind of got a kick out of seeing one of my own stats.

Some Take Aways (as in things LinkedIn has taken away)

As we all know, whether we like it or not, LinkedIn occasionally takes away some of the things we like. So, the latest is that you can no longer get introduced to 3rd degree connections. Who knows, one day it might be back. However, in the meantime, Donna Serdula gives us some great work-arounds in her article.

It’s Back! You can see “Recent Activity” Again

This feature, of being able to see what your connections are posting, liking and commenting on, used to show up right on a person’s profile. Then it went away. But, now it has returned. And I’m very happy about this. To find it, go to a 1st level connection’s profile and hover over the drop down menu next to the “Send a message” box at the top. The first option now says, “View recent activity.” More from LinkedIn’s blog here.

Tap the Visual Trend: Add a Header

You can now add a visual header to your profile. When this first rolled out it was only for premium accounts. However, I just found out from a colleague (thanks Mike Ariale), that this is now available on the free LinkedIn account. Want to learn more? Viveka von Rosen shares details here.

“Groups” is Out

When sending LinkedIn invites, you can no longer select “groups” as the way you know invitationsomeone. Darn. But, don’t worry, in most cases (unless someone has changed their own settings), you can still select another category. To work around this issue, I have started selecting the “friend” category. Even if that isn’t quite the best fit, not to worry as the person getting the invitation doesn’t see what category you have selected.

LinkedIn’s “New Tools for Students” are actually perfect for grown-ups

I’ve been playing around with the University Finder, and I discovered I could use it for other purposes beyond it’s main point. For example, I’m teaching a LinkedIn workshop next week to grad students who are studying nutrition. They aren’t interested in finding a university, but they can use this tool to see what individuals are doing (what companies they work for) that studied Food, Nutrition & Wellness. You can run this same type of search via the Find Alumni tool, but it is limited to just looking at data from one university at a time. To read more about it, click here.

Know Your Numbers & Monitor Your Metrics

This post, “9 LinkedIn Metrics to Keep Your Eye On” by Viveka von Rosen helps you to really look at, track and think about how you can enhance your online presence.

Customize those Invites, Now on Your Mobile App

If you’re like me in that you prefer to send customized invites, then using the mobile app has been a tad frustrating. You’d meet someone cool at a conference, want to connect right then from your phone, but couldn’t until now, customize that message. So glad they changed this!

Certify those Certifications

Have you taken a course from Coursera or Lynda? Now there are 7 different online education companies that have partnered with LinkedIn to certify that course you took. I’m currently taking an EdX course (the Science of Happiness, in case you were curious), and they are included too! Details can be found in this post from The Next Web.

You Own It, Thank Goodness

The core message from LinkedIn’s latest “Terms of Service” is that YOU own your content. Yes, this is very good news indeed. If you ever worried about your blog post ending up being sold off somewhere, now you can rest assured that won’t be the case. Get the details in their blog.

Data Overload, I Mean Download

You can now request an archive of your data and download a file with pretty much your entire existence of interactions on LinkedIn. It’s not the prettiest document to look at, but it is very cool that you can actually get a copy of a tremendous about of info. What’s included? It ranges from content you’ve posted, shared, liked, or commented on; your search history; ads you’ve clicked on, and much more.

 

Take #theLinkedInChallengelinkedin challenge

This one is simple – introduce 2 connections that can benefit each other. I love this concept and post from Brynne Tillman. Check it out and start making those introductions; join in for the LinkedIn Challenge. Okay, this one wasn’t a “LinkedIn Update,” but it’s a fabulous idea I couldn’t resist promoting.

 Additional Timely Advice

Sabrina Woods is an Associate Director at Northeastern University Career Development.  Sabrina also works as a LinkedIn Trainer and has taught workshops in the US, UK and Middle East.  When not hanging out on LinkedIn, or meeting with Northeastern students, Sabrina enjoys discovering new coffee shops, adventuring outside and baking brownies.  If you’d like to connect, feel free to send her an invitation via LinkedIn

It’s Co-Op Application Time – Here’s What Your LinkedIn Profile Needs

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It’s that time of year, everyone. Resumes are out in the world and the competition is heating up – during co-op application season, you should make every effort to edit your social media profiles and make your LinkedIn a little more awesome. Let’s get going:

  1. Make your profile headline stand out. This is the first thing an employer will see after your name — make it good. Instead of “Northeastern University Student,” try something like “Student and Personal Trainer Looking For Opportunities In Consumer Brand PR” or “Northeastern Student Interested In Engineering Project Management.” Make sure that the companies you apply to understand your interests and your skills up front.
  1. Beef up your previous jobs. Ask for recommendations from previous employers. This tells a future employer that yes, you really did work there, and yes, you did a fantastic job. The best time to ask for recommendations is at the very end or right after you finish your internship, but no time is a bad time to get a recommendation. So send a nice, brief email to your last co-op or job supervisor: let them know you are applying for co-op and are working on your LinkedIn profile. If you want, you can give them an idea of the positions you are applying to so they can personalize your recommendation. Most of all, don’t be shy. You want future employers to know you’re an incredible candidate, and your previous bosses are the best people to speak to that.
  1. Deal with the numbers. If you worked in the events department, how many events did you coordinate? If you worked at a marketing firm, how many different clients did you work with? How many hours a week are you dedicating to your part-time job currently? Numbers stand out, especially in a text-heavy LinkedIn profile. Even if you don’t know an exact number, try to estimate. This tells a reader the extent of your workload and responsibility.
  1. Connect. Especially at a university like Northeastern, chances are good that most of your friends, classmates, and colleagues are on LinkedIn. Find these people and connect with them. This will expand your network significantly, increasing the chance that you have a connection in common with an employer. It also shows that you put effort into your profile – 10 connections means you probably couldn’t care less.

Your resume might be awesome, but it probably doesn’t quite do you justice. One page is great for brevity’s sake, but it’s not great for going in-depth into your experience and skill set. LinkedIn is the place to show off your skills and stand out in the co-op applicant pool.

Lindsey Sampson is a junior International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.