What is the Professional Etiquette for an Informational Interview?

This guest post was written by Heather Fink, a former Career Development Intern now working at Wellesley College and the Hiatt Career Center at Brandeis University. She is a graduate student in the College Student Development and Counseling program at NU expected to graduate in May 2015.

So everyone has been telling you that in order to further your career goals, you have to network. Here are some tips on how to keep it professional and ensure success during informational interviews. If you are unsure of what an informational interview is, feel free to check our website for more information about it.

source: staples.com

source: staples.com

Come prepared!

If someone is willing to meet with you for an informational interview, you should come prepared with questions. Consider what you want to learn from the person you are meeting with and bring a pen and notepad to take notes during the meeting.

The questions you ask should be tailored for the person you are meeting with. The questions also should not be information that can be easily found on the Internet, such as where they have worked in the past (which is often on their LinkedIn profile) or what their job title is. Instead use the time to ask questions that are more in depth or are difficult to find out online. You may want to ask about industry trends or what that company seems to look for in their employees.  Be sure to refer to our blog post Strategies for Researching Companies for more advice on that.

Dress Code:

Depending on the field, an informational interview doesn’t necessarily require a suit but if you think that a Boston Bruins shirt is appropriate for an informational interview, you are mistaken. Remember that although a suit isn’t mandatory, you want the person you are networking with to take you seriously and should dress accordingly. Business casual is appropriate for an informational interview. Avoid the jeans and instead stick with slacks or a dress skirt with a sweater, blouse or button down shirt on top. This shows that you’re taking the meeting seriously. Also be sure to wear a watch to keep track of the time, you are conducting the informational interview and should make sure that you don’t make the contact run late for their next meeting.

thank you note ecard

I thanked the contact in person should I bother writing a thank you letter?

Thanking someone in person does not supplement a thank you letter. If someone is taking time out of their day to speak with you and provide advice for your career advancement, than you should take the time to write them a thank you letter. Send the contact you met with a thank you note (via email or snail mail) within 24 hours thanking them for their time. The best way to show your appreciation is to mention something you learned from the meeting so the contact feels the advice they gave was helpful.

Afterwards….

Keep in touch! Networking isn’t about contacting someone once, it is about expanding your professional network. Send the contact emails every few months with articles related to your field or mention updates if you took their advice and was successful from doing so.

Another way to keep in touch is to ask the person you meet with for suggestions of who else you should contact for an informational interview. This increases your chances of someone’s willingness to meet with you since you now have a mutual connection.  If you end up meeting with someone your contact suggested, let the contact know that their advice was helpful. This enables you to stay in touch with the contact and lets them know that their referral was helpful.

Heather Fink is a former Career Assistant at Northeastern Career Development and now currently works as the Interim Asst. Director at the Wellesley College Career Center and as a Career Counseling Assistant at the Hiatt Career Center at Brandeis University. SHe has a passion for networking and empowering others and is pursuing her graduate degree in College Student Development Counseling. Follow Heather on Linkedin at www.linkedin.com/in/HeatherFink and Twitter @CareerCoachHF. 

​Don’t Be Afraid to Ask Questions! Branching Out in the Workplace

hello my name isEveryone who has worked in an office, whether that be for a co-op, internship, or full time job, knows that the first month in a new setting can be overwhelming, intimidating, challenging, and full of surprises. You still don’t know what’s good in the cafeteria or who it is appropriate to address by their first name. You’re still labeled as the “new person” and it can be exhausting making sure nothing goes wrong your few few weeks or months in the office.

But now we’re halfway through the semester and everyone is getting a little more comfortable with the work and with their colleagues. I know at least that I feel much more comfortable at my co-op at US Embassy Quito and I’ve established a rhythm for both my personal and professional life abroad. I’ve figured out the difference in addressing my supervisor, the Ambassador and the Marine Security Guards who protect us. I can easily get around the Embassy compound without getting lost. And I feel like I finally understand the nuances of the Ecuadorian political system, making my actual work 100 times easier!

I’m sure most of you who are out there on co-op, whether it be domestic or international, are finding your rhythm too. But for those of you who still feel a little lost, or those who have been lost int eh past, here are a few tips on branching out in the workplace so that you have the most enjoyable time possible.

1. Introduce yourself and ask questions.

This might seem obvious, but the first week or month of co-op can feel a bit like freshman year all over again. If you are the only co-op or intern at the company, lunchtime can feel lonely if you don’t feel comfortable asking coworkers or your supervisor if you can sit with them. Here’s my advice coming from someone who felt that exact same way a month or so ago – lunchtime doesn’t need to be the first time you approach someone. If there is someone who does something you’re interested in in the office or someone who you aren’t quite sure what they do, approach them during the workday and introduce yourself! If knocking on their cubicle wall isn’t really your style, shoot them an email asking if you can sit down for a short meeting to find out more about what they do. I guarantee almost everyone will say yes, and just like that, now you know someone else in the office!

I want to join the Foreign Service when I graduate from Northeastern and am seizing the opportunity while here to sit down with every Foreign Service Officer and ask them about their job and their career path. Since I am the intern, no one has said no yet and it has opened my eyes up to all the different tracks I could pursue at the State Department as well as providing me with personal networking connections.

2. Form personal connections with your colleagues.

This means extending beyond small talk about the weather outside or if it is going to rain later. Ask your coworkers about their weekend when you come in on Monday. Find out what sort of sports your supervisor likes. It shows you are interested in who they are as people, not just someone else you email about the status of your latest project.

A word of advice however, don’t bombard people with questions and be very careful not to sound insincere. I have seen interns try too hard to become best friends with their supervisors and it can hurt you professionally and personally. Make sure you share a bit about yourself too, so your coworkers can get to know who you are as well.

I’ve found this is be very helpful in making my overall time in Ecuador as enjoyable as possible. One of my coworkers invited me to a friendly soccer game of Foreign Service Officers and Marines against the local Ecuadorian staff a few weeks ago. Even though I hadn’t played soccer since I was 8 years old, I went and had a great time even if I was awful at the actual game! As we approach the next match, colleagues have been approaching me all week asking if I am coming again – we were able to form an outside of work connection over this game and it can serve as the base for other conversations and stronger connections as the months progress.

3. Take initiative.

If there is an event or meeting that you see on the calendar, ask if you can attend too! Unless it is inappropriate for you to be there, most supervisors or coworkers will be impressive at the initiative you took to ask about the meeting and let you tag along. Use these opportunities to meet colleagues in different departments or from other offices. You’ll learn a lot from the experience and it will give you a more broad understanding of the organization you work for and the people you work with.

Recently, I was asked to do outreach to local Ecuadorian high school students about the United States and Presidents’ Day. Even though this was not my department, I thought it would be a cool experience and agreed to present. Working with my colleagues in Public Diplomacy opened my eyes to the events and programs they sponsor and gave me a strong base connection that I plan to build off of in my last two months in Ecuador. And as an added bonus, I even made it into the Ecuadorian newspaper as a promotion for the Public Diplomacy programs the Embassy has!

In conclusion, ask questions, put yourself out there and take the initiative to learn more about your surroundings! You’ll be happy you did!

Rose Leopold is a third-year political science major currently on international co-op with the U.S. Department of State at the U.S. Embassy in Quito, Ecuador. Prior to this experience, Rose spent her first co-op in the office of Senator Elizabeth Warren in Washington, D.C. Follow Rose’s adventures through her blog justsittingontopoftheworld.wordpress.com and on Instagram @roselandis.

Image source: LinkedIn, How NOT to Introduce Yourself by Bernard Marr

First Impressions, Or How Job Interviews Are Like Tinder

tinder gifSwipe right or swipe left? Most users of the dating site Tinder take mere seconds to decide whether to connect with a potential partner or to banish that person to the reject pile.  Would you be surprised to learn that it doesn’t take a potential employer much longer than that to form a strong impression of a job candidate? Being invited to interview for a job means that you and just a few other candidates were chosen, possibly out of hundreds of other applicants, to make your case in person.  Given this chance, it’s important for your in-person performance to be as flawless as you can make it. And that begins, and unfortunately sometimes ends, with your first impression.

gross cher reactionIn one study, 33% of hiring managers surveyed said that they knew within the first 90 seconds of an interview whether or not they would hire a candidate. In the same study, conducted by Monster.com, 65% of bosses said that appearance could be a deciding factor when two of the candidates being interviewed are otherwise very similar.  Appearance includes not only clothing but hairstyle, hygiene, makeup and jewelry.

What you wear must fit well and be clean and in good repair, including your shoes. Select and examine your outfit before the interview so if cleaning or mending are in order, you will have time to do it.  If you’re planning to wear something new, make sure you remove the tags and stitching in the pockets or pleats. Be conservative with makeup unless the job you’re after requires big floppy shoes and a fake red nose.  Likewise, jewelry should be unobtrusive except if the norm for your industry says otherwise. Regardless of industry, skip the cologne or aftershave; you have no way of knowing whether any of your interviewers have allergies or sensitivities. If you smoke, you may not be aware of the tobacco smell clinging to your coat, clothing or hair, but your interviewer will be, and most likely will not be impressed.

Knowing what to wear can be tricky. Your goal is to dress like you belong in the organization where you’re interviewing, preferably on the more formal side. For consulting, financial services and legal positions, that means wearing a suit for both women and men.  In other fields, it is up to you to do a little sleuthing to find out what is the norm. You may look crisp and professional wearing your suit, but if you’re meeting with people in a much more casual environment, they could take one look at you and decide that you don’t understand their culture. Dressing up may not score in your favor if it isn’t what other employees do, since an interview is largely about determining fit.

When you walk into the interviewer’s office, be aware of your posture. Convey a confident attitude by standing up straight and walking purposefully. A natural-looking smile is also important, as are a firm handshake, a heartfelt “Pleased to meet you” and good eye contact.  Practice these things with a friend until they are second nature.

If this seems like a lot of work for the first 90 seconds of your interview, don’t forget that without that great first impression – swipe left! – your well-prepared interview talking points may fall on deaf ears.

Author Susan Loffredo began counseling NU students well before the iPhone was invented and owns socks that are older than the class of 2015. Email her at s.loffredo@neu.edu.

Image Source: Tinder Gif; Cher Gif

Keeping a Mentor, and Being a Great Mentee

mentorship_1

The biggest piece of advice I received when arriving at Northeastern my freshman year was, “find a mentor.” And this advice seemed to come from everyone- whether they be professors, advisors, friends, or sorority sisters. Finding a mentor is a process on its own, however, once you have found one it is just as important to maintain your mentor-mentee relationship. Here are some tips for sustaining a meaningful relationship with your mentor, and being a phenomenal, unforgettable mentee.

1. Be open.

This is not to say that a mentor should know every detail about you or your personal life. However, a mentor cannot guide you unless they know where you want to go. Be open about your goals, aspirations and dreams, and just be yourself. Remember that this goes both ways- so listen to what your mentor says about themselves. The more you both understand about each other, the more successful and purposeful your relationship will be.

2. Questions, questions, questions.

Many mentees feel as though it is impressive to constantly keep up with their mentor. However, this “fake it until you make it” attitude actually benefits you the least. Don’t forget why you sought out your mentor in the first place- to learn, grow and move forward in your field or in your studies. Embrace curiosity, and take advantage of your mentor’s knowledge and experience.

3. Be prepared.

Before any meeting with your mentor, keep these things in mind: What are your goals for this meeting? What questions do you have for your mentor? What needs to be done on your end, and what needs to be done on their end? Having a list of concrete objectives and actions when meeting with your mentor can go miles- it shows that you find your mentor important, and find their time and energy important as well.

4. Reciprocate.

Reciprocation is absolutely key to any relationship, and especially important in a mentor-mentee relationship. No mentor wants to feel taken advantage of or taken for granted. Watch the amount of time and effort your mentor puts into helping you, and give them that same time and effort back- and then some. Being a great mentee means valuing and respecting your mentor, and all that they do for you.

How Can I Really Improve My English Skills During College?

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This guest post was written by Maria Martin, an international graduate student currently on co-op.

When I fist came to Boston, about three years ago, I started to study English and I spent a considerably part of my time and money in writing, listening, speaking and grammar classes. I don’t regret what I did. But after being here for a while, I realized that the best way to learn English is through real experience with Americans. Here are a few tips that will help you to improve your overall English skills without spending tons of extra money and time.

1. Talk to your professors.

Do not be afraid to ask as many questions as you can during classes (what’s the worst thing that can happen? Nothing!). Many international students do not raise their hands because they do not have the words to say what they are thinking. Don’t be afraid. If you already got into college, then you are capable to find the words even if you make mistakes.

2. Volunteer.

I love to volunteer. There is nothing as gratifying as helping others. There are a lot of positive aspects of volunteering; first: you are helping someone, second: you can use it in your resume (for those who have no experience at all), third: it helps to improve your English skills. Boston has plenty of organizations you can work with. Google them, ask your advisor for help or connect with the Center for Community Service on campus. For example: I am volunteering as a Mentor in the Big Sister Association of Boston.

3. Mentors.

In my first year in Boston I found a really good person who mentored me for a few months while transitioning from my English course into my Master’s program. We spent hours and hours talking about a variety of subjects, and even thought it was difficult for me to understand, I tried my best to keep track of our conversations. Now, I can understand my friend perfectly and I can talk as if it were my own language. I encourage you to find a mentor in your area of study. There are a lot of professional organizations that offer mentorship programs, one being the Boston Product Management Association. Speaking with your mentor not only will help you to improve your English skills but also your career and networking.

4. Wise commuting.

Most of our commuting time is spent on our phone texting, listening music, etc. but do you think that this is worth your time? Why don’t we listen to NPR (National Public Radio) or read one of your favorite books in English? We need to realize that we have a barrier: language. So we should do everything we can to reach our goal. And if your goal is just going back to your home country as soon as you graduate, it will be pretty good to have a resume with a working professional proficiency level of English. On the other hand, if you are planning to get a job, well spoken English is a must.

5. Follow your instincts.

Most professionals recommend avoiding talking in your native language in order to perfect your English, but I believe that is a not realistic advice and honestly just 0.0001% of students apply it. It’s important to talk to friends and family back home and when living abroad, its comforting if not necessary to hang out with friends who share the same language and cultures as yourself. The key is to have balance. Make practicing and improving English a priority, but also make time to speak in your native tongue.

6. Small talk.

Every culture has its own small talk topics when networking. In my country, talking politics is common- that’s not the case in the US. There are plenty of topics you can talk about in American culture.

One of the most important: weather. It might not seem too interesting and very broad but Americans love talking about the weather- how can you not bring up the blizzard we just had?! Another topic: sports. Personally, I think talking about sports is boring. I know all of the major American teams and I can muster basic small talk around sports, but nothing too deep. If you don’t feel attracted to those topics you might want to get the Metro Boston Newspaper (Free in most MBTA stations) or just go to CNN.com. Small talk will help you make new friends and learn more about American culture- while simultaneously practicing your English!

7. Change your devices. 

Finally, change all your devices to English. Your phone, ipad, computer, etc. Everything should be in English. And be careful: Do not get use to just one American friend; there are a lot of accents (even inside Massachusetts).

Implement all of my tips, or start with just one that works for you. In a few months you will be able to understand and speak better. There are things that can’t be taught; practice is the only way to achieve what we really want.

Maria Martin is pursuing a Master in Project Management at Northeastern University. She is currently doing a full time paid co-op at NSTAR in the Marketing and Sales Department. You can contact her at mariajesusmartin13@gmail.com

LinkedIn is More Than a Recruiting Tool

LinkedIn is typically stereotyped as a recruiting platform for where you should upload your resume when you’re on the job hunt.  Sure, this may be the case at one point but over the years LinkedIn has grown to be way more than that. Your LinkedIn profile is a major component to your personal brand and you should give it the same tender love and care that you do for your Facebook page, maybe even a little more. I say this because typically the first thing that comes up when I google someone’s name is a link to their LinkedIn profile page. This isn’t by coincidence either, it’s a partly due to Google’s search algorithm that pushes SEO and Social content to the top of the search results page.

LinkedIn

So now what? You might be wondering what the purpose is for LinkedIn other than getting noticed by recruiters. Well, LinkedIn has grown into a special community for professionals and industry leaders to play and connect online. Taking full advantage of LinkedIn’s features will really help establish yourself as an expert, build your network, and impress your future employer.

Here are 5 ways to build your brand by using LinkedIn. 

  1. Start with the basics:  Make sure you have a good profile picture that represents you professionally. Edit your headline, work summary, work experiences, and add a memorable background picture or cover image. Don’t just copy and paste your resume on your LinkedIn profile. Use this space to show your creativity while maintaining your professionalism. Make your headline sound attractive, unique, and thoughtful. You want to call out your value proposition and what you have to offer in your work summary. For your work summary, I recommend summarizing your experience in bullets or in one paragraph. Don’t leave it blank. A blank work summary can come off as lazy.
  2. Share content:  It’s not enough to just update your profile, you need to share meaningful and thoughtful content that pertains to your audience.  Are you going to be a marketer, finance wiz or health professional? It might be wise to start reading industry related sites or blogs and share them on your profile. By continuously sharing meaningful content, you are showing your network and potential employers that you’re educating yourself on industry trends and topics.
  3. Don’t just be a microphone, engage with your connections: While it is important to share great content, definitely don’t limit yourself to that one action. With so many automated sharing content tools, it’s easy to tell who has gotten lazy. Laziness weakens your credibility. You want to engage in conversations with your connections by either commenting or liking their posts.
  4. Join A Group: Are you an aspiring journalist? There’s a LinkedIn Group for that. A business and finance professional? There’s a group for that! LinkedIn Groups are a special place that caters to a niche audience where you can ask questions and engage with people in the field. Joining a group can also lead to great connections. For instance, a great group for Womens Professional is Connect: Professional Women’s Network, Powered by Citi.
  5. Get with the Pulse: Pulse is LinkedIn’s blogging platform and anyone is allowed to post on there. I recommend writing about the industry to help add credibility to your personal brand. This will help you build a following and strengthen your networks.  Also if a potential employer is asking you for a writing sample, you can easily just link them to your Pulse articles.

Start Early and Set Yourself Apart: An Interview With an NU Alum

Jay Lu received his BSBA in Accounting and Marketing in May 2014 and MS in Accounting this past August, 2014. During his time at NU, he held numerous positions both on and off campus and internationally. Jay successfully completed three separate co-ops at large multinational companies with experience in audit and assurance, tax and operations. Jay recently completed the CPA exam and his currently working in audit and assurance at a CPA firm. In his spare time, he enjoys volunteering, reading and sports. To learn more about his professional background- check out his LinkedIn profile.

When did you first come to the Career Development office?

It was for the Career Fair, freshmen year.

Why go to a career fair? Most freshmen would wait until later for this.

I had no risk.  I didn’t feel pressured.  I didn’t need anything out of it.  I wanted the practice of the experience. It’s kind of like a festival, with everyone dressed up.  It can be a fun event when there isn’t pressure.  I didn’t have a suit back then.  But I went in and just talked with a couple of recruiters.  At this point I didn’t have a resume.  But later on I learned how to create a resume, and how to make a good impression.

What else did you do early on?

Early on I went for an appointment about career direction.  I wasn’t sure how to explore my options.  Through my career counselor I learned about informational interviews.  In fact I even did one for an RA position.  Ended up getting the job because I was more prepared and had someone recommending me from the info interview.  I also got into LinkedIn early on.

From these early experiences, what do you recommend that students do in their 1st or 2nd year?

Don’t think that just because it’s your first year that you have all the time in the world.  You’ll be graduating in a flash.  When you start early, you’ll be ahead for when you need it. When there is less pressure, when you don’t need a job yet, get advice then.

How can students have an impact on potential employers?

A lot of employers want to know if you want them.  It’s not just about your skills.  To stand out, make a good impression early on with them. Be genuinely interested in the field, which should be a natural feeling if you chose a major you are passionate about. Have people warm up to you, and your personal brand early on, even if you might not be fully certain what that is yet.  The idea here is to build your network before you need it.  Things get a lot more competitive, when you are a senior.  Everyone is going after these connections.  By starting early you can set yourself apart. They will be impressed that you are being so proactive.  Another point is that there is more leeway if you mess up, employers will more likely overlook this when you are younger.

How can students make more employer connections?

Go to career services and alumni events.  Do these while you are still on campus.  Once you graduate, it’s harder to fit these in.  Also, the further along you get in college, there are more expectations put on you (from recruiters, parents, peers), compared with when you are in your 1st or 2nd year.

What can you gain from this early networking?

When you chat with recruiters, they might open you up to other career paths that you didn’t know about or hadn’t thought of.  The more exposure and more conversations, the better.  You can never know what you’re going to do, exactly, but you can learn more early on to help.  It’s great if you can find out sooner what you might value in a career, while you can still make changes to your academic or co-op path.  You might save yourself time and heartache.  The more people you talk to, the more confident you’ll be with your choices.  You want to find those people that are in your potential career path, since they’ve already been there and you can learn from them.  Would you want to be in their shoes? Talking to them gives you a chance to find out.

During your senior year, how did you approach your job search?

I didn’t have too much trouble.  I had already been to 3 or 4 career fairs, and I already had quite a few connections from co-ops and various other events. If you have done everything early on, at this point it should be a relaxing year. At my last career fair, I received an interview call in less than an hour after the fair ended.

How do you maintain your network?

Always follow up after any professional encounter. Send a thank-you note after meeting someone at a campus event or any professional encounter.  For example, after attending the Global Careers Forum I sent an email to one of the guest speakers saying thank you.  I didn’t ask for anything in that moment. It might come later. Northeastern makes sending thank-you letters after co-op interviews almost religious, I try to use this same mindset. I always like to think of the story of one interviewee’s thank-you letter being a PowerPoint that showed how he would tackle a current problem facing the company. Now that’s hitting the ground running!

Is there anything you wished you’d known sooner?

Don’t take your professors for granted.  They can be some of the best resources.  They are there for you, and they want to help you.  I made a habit of seeing my professors every semester, even just to chat with them (while you are in the course and sometimes even after).  One professor sent me details about an internship that had been sent in by an alum.  I was given the details about this opportunity because the professor knew me well, and he had confidence in me. In addition, if I had more time, I would’ve joined more organizations that were related to my major.

Anyone you stay in touch with?

One of my accounting professors I went to see a lot.  He had great industry advice about how to get started, he recommended good organizations, and even suggested events to attend.  I sent follow up messages to thank him and to let him know I attended the events he had mentioned, I also shared some information that I thought would be useful for his current students.  It’s important to let people know that you followed their advice, and if you have something you can share, then include it.

What’s your finally advice to students, especially when it comes to networking?

Start early and don’t stop.

5 Questions to Prepare for Career Fair

image source:

I had the opportunity to speak with Neil Brennan of Meltwater recently about campus recruiting and career fairs. In five quick questions, he nailed down the best (and worst) things you can do at a career fair.

Without further ado, here they are…

1. What types of skills and qualifications do you look for in new graduates?

Well, we’re not really looking for specific degree discipline. We’re looking for people who have graduated top of their class. They typically are also active and involved in other things besides just their studies. Our graduates who come on board have some leadership experience as well. Whether it was a captain of their team or in charge of their sorority.

2. If you had one piece of advice for a student navigating the fair- what would it be?

I think that if a student is attending a career fair, they should want to make an impression when they talk to an employer. There are those who go there to extract information and those who go there to make a strong impression. If I could give advice, it would be to go there and do both. They should really be aware of the fact that they should leave the employer with the strongest impression of themselves

3. What is a Career Fair “no-no”?

If you want to work at a company where you would wear a suit to work everyday, go to the career fair wearing a suit. We are looking for students to dress to impress

4. What do you recommend students bring to the career fair?

Definitely recommend bringing a cover letter if possible as well. We’ll accept resumes, cover letters. For strong candidates we use those later on if they reach out to apply for a position.

Bring a level of research with you. When you do approach and have a conversation with the employer, it’s very obvious you know about the company even if you may have questions still. That will go a long way to make you stand out.

Bring a general level of interest. One mistake is a candidate can make is standing there and expecting the employer to impress them. Bring energy, enthusiasm, and questions.

5. How does a student stand out from the crowd?

One simple piece of advice, obviously almost like a cliche, but first impressions do count. Go up there, make an impression, say hello, shake their hand firmly, and start a discussion rather than hanging back and waiting for the employer to approach you.

Why Your Online Personal Brand Matters

promote yourselfDuring my senior year at Northeastern, I interviewed for a Digital Marketing Specialist role at Staples Inc. For that interview, I brought a portfolio that contained screenshots of presentations and reports that I’ve done during my previous co-ops. In addition, I had also included a screenshot of my personal website and social activity on Twitter to prove my enthusiasm for the industry.The hiring manager said that my personal website and social media activities differentiated me from the competition and I was offered the position.

In a world where the job market is so saturated with college graduates, your online personal brand can really set yourself a part from the pack.

Since moving on from my role at Staples Inc, I am now responsible for educating a team of 30 people about why it’s important to establish a positive image online and how to use social media to talk to customers.The same best practices that I bestow on my team can also be leveraged by soon-to-be college graduates looking to get their resume in front of a busy employer.

Follow me on this Online Personal Branding Series where I share tips and tricks on how to build your personal brand and get noticed by employers online.

Here are 5 ways to prepare yourself for the journey – 

1) Change your mind set – It all starts when we stop thinking about social media as a tool for personal bragging, complaining, and whining. Once we see the power of these channels and how it impacts our professional image, we’re then able to break bad habits such as tweeting about a negative experience, posting inappropriate pictures on Facebook, and neglecting your LinkedIn account.

2) Clean up your profiles – In a future a post, I’ll go in depth about the different ways you can use Facebook, Twitter, and LinkedIn to build your brand. For now, I would make sure all my privacy settings are set and that my future employer isn’t going to see my bikini photos from my vacation at the Bahamas. I would also go back and review any negative or insensitive tweets and clean those up as well.

3) Google yourself – It is a misconception to think that social media etiquette and branding matters to only people in business, marketing, or advertising. Your online brand matters the moment you hand someone a networking card and that person goes home to Google you. A Google search results page pulls information from social networks to help narrow down the results. The links to your social networks will most likely show up at the top.  Try it yourself! Make sure it’s something you’re proud of.

4) Determine your brand – What is it that you want to be known for online? Are you an aspiring journalist, blogger, writer? Are you a marketer who likes to practice Yoga on weekends? Are you a scientist who is passionate about sustainability? You want your brand to be something that represents who you are but at the same time you’re proud to show employers.

5) Focus – Between exams and extracurricular activities, college students are busy. If this is overwhelming and you don’t know where to start, I recommend starting with LinkedIn. Go sign up if you don’t have an account, add a picture, update your summary, and start connecting with your peers. LinkedIn is a great space to get noticed by recruiters but if you take advantage of participating in community groups and consistently be active on LinkedIn, you might get noticed sooner.

Haylee is an Alumna from the College of Arts, Media, and Design and a member of the Kappa Phi Lambda Sorority Inc, Northeastern Xi Chapter . She is currently a Marketing and Communications Manager at Ca Technologies, a social media personal branding coach, and a yogi residing in Medford, MA.  Contact her at hayleethikeo@gmail.com or follow her on Twitter @hayleethikeo.

Look for Haylee’s posts every other Tuesday.

3 Things to Bring to a Career Fair

With the spring semester getting started and many seniors diving head first into job searches, career fairs can be an excellent resource for feedback and networking. Preparing for a day of talking to recruiters and professionals can boil down to what to bring with you on the Big Day.

  1. Your Resume — Bring several copies of your resume on nice, heavy-weight paper. And by several copies, I mean somewhere close to 10. You won’t hand your resume to every person you meet, but having them readily available for the companies you click with can get the ball rolling on potential employment. Before you go and hit print, make sure you’ve double-checked your resume to include the most up-to-date information and reviewed our resume writing guide.
  2. Note Pad and Pen — I’m a note taker. Everywhere I go, I’m jotting something down. At a career fair, you’ll find yourself in situations when you need to take down contact information or create a list of the companies you liked and why you liked them. Making lists of employers that interest you as well as why can help you after the career fair when you sit down to start researching and applying to positions.
  3. A Game Plan — Alright, I’m serious about this one. Before you even think about putting on your tie or heels, research the companies attending the event. Take that note pad and pen from above and make yourself a list of the companies you definitely want to talk to at the event along with a list of questions to ask each. When you head into the career fair, go from the bottom to the top of that list, that way you can shake off the jitters before stepping up to the booth of your top three employers!

Your best bet for keeping these items organized is a folio. Have it all set to go the night before in one convenient place can keep a lot of the stress and hassle to a minimum.

Looking for the next career fair or employer networking event? This Friday, January 27th come out to the Senior Career Conference. The Spring Career Fair will be held on Thursday, February 5th. See you there!

(Here’s a look at what the Fall 2014 Career Fair looked like!)