During my senior year at Northeastern, I interviewed for a Digital Marketing Specialist role at Staples Inc. For that interview, I brought a portfolio that contained screenshots of presentations and reports that I’ve done during my previous co-ops. In addition, I had also included a screenshot of my personal website and social activity on Twitter to prove my enthusiasm for the industry.The hiring manager said that my personal website and social media activities differentiated me from the competition and I was offered the position.
In a world where the job market is so saturated with college graduates, your online personal brand can really set yourself a part from the pack.
Since moving on from my role at Staples Inc, I am now responsible for educating a team of 30 people about why it’s important to establish a positive image online and how to use social media to talk to customers.The same best practices that I bestow on my team can also be leveraged by soon-to-be college graduates looking to get their resume in front of a busy employer.
Follow me on this Online Personal Branding Series where I share tips and tricks on how to build your personal brand and get noticed by employers online.
Here are 5 ways to prepare yourself for the journey –
1) Change your mind set – It all starts when we stop thinking about social media as a tool for personal bragging, complaining, and whining. Once we see the power of these channels and how it impacts our professional image, we’re then able to break bad habits such as tweeting about a negative experience, posting inappropriate pictures on Facebook, and neglecting your LinkedIn account.
2) Clean up your profiles – In a future a post, I’ll go in depth about the different ways you can use Facebook, Twitter, and LinkedIn to build your brand. For now, I would make sure all my privacy settings are set and that my future employer isn’t going to see my bikini photos from my vacation at the Bahamas. I would also go back and review any negative or insensitive tweets and clean those up as well.
3) Google yourself – It is a misconception to think that social media etiquette and branding matters to only people in business, marketing, or advertising. Your online brand matters the moment you hand someone a networking card and that person goes home to Google you. A Google search results page pulls information from social networks to help narrow down the results. The links to your social networks will most likely show up at the top. Try it yourself! Make sure it’s something you’re proud of.
4) Determine your brand – What is it that you want to be known for online? Are you an aspiring journalist, blogger, writer? Are you a marketer who likes to practice Yoga on weekends? Are you a scientist who is passionate about sustainability? You want your brand to be something that represents who you are but at the same time you’re proud to show employers.
5) Focus – Between exams and extracurricular activities, college students are busy. If this is overwhelming and you don’t know where to start, I recommend starting with LinkedIn. Go sign up if you don’t have an account, add a picture, update your summary, and start connecting with your peers. LinkedIn is a great space to get noticed by recruiters but if you take advantage of participating in community groups and consistently be active on LinkedIn, you might get noticed sooner.
Haylee is an Alumna from the College of Arts, Media, and Design and a member of the Kappa Phi Lambda Sorority Inc, Northeastern Xi Chapter . She is currently a Marketing and Communications Manager at Ca Technologies, a social media personal branding coach, and a yogi residing in Medford, MA. Contact her at firstname.lastname@example.org or follow her on Twitter @hayleethikeo.
Look for Haylee’s posts every other Tuesday.