It’s that time of year, everyone. Resumes are out in the world and the competition is heating up – during co-op application season, you should make every effort to edit your social media profiles and make your LinkedIn a little more awesome. Let’s get going:
- Make your profile headline stand out. This is the first thing an employer will see after your name — make it good. Instead of “Northeastern University Student,” try something like “Student and Personal Trainer Looking For Opportunities In Consumer Brand PR” or “Northeastern Student Interested In Engineering Project Management.” Make sure that the companies you apply to understand your interests and your skills up front.
- Beef up your previous jobs. Ask for recommendations from previous employers. This tells a future employer that yes, you really did work there, and yes, you did a fantastic job. The best time to ask for recommendations is at the very end or right after you finish your internship, but no time is a bad time to get a recommendation. So send a nice, brief email to your last co-op or job supervisor: let them know you are applying for co-op and are working on your LinkedIn profile. If you want, you can give them an idea of the positions you are applying to so they can personalize your recommendation. Most of all, don’t be shy. You want future employers to know you’re an incredible candidate, and your previous bosses are the best people to speak to that.
- Deal with the numbers. If you worked in the events department, how many events did you coordinate? If you worked at a marketing firm, how many different clients did you work with? How many hours a week are you dedicating to your part-time job currently? Numbers stand out, especially in a text-heavy LinkedIn profile. Even if you don’t know an exact number, try to estimate. This tells a reader the extent of your workload and responsibility.
- Connect. Especially at a university like Northeastern, chances are good that most of your friends, classmates, and colleagues are on LinkedIn. Find these people and connect with them. This will expand your network significantly, increasing the chance that you have a connection in common with an employer. It also shows that you put effort into your profile – 10 connections means you probably couldn’t care less.
Your resume might be awesome, but it probably doesn’t quite do you justice. One page is great for brevity’s sake, but it’s not great for going in-depth into your experience and skill set. LinkedIn is the place to show off your skills and stand out in the co-op applicant pool.
Lindsey Sampson is a junior International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.