Twitter! Your Networking Secret Weapon


The pinnacle of my college networking experiences came in the form of tea in New York City with a writer from my favorite magazine. I slipped away from my final semester for a week to network while I could still use the whole “college student figuring out what I want to do with my life” excuse to ask for people’s time. What my career counselor found to be most miraculous about this particular informational interview was not that I was fortunate enough to have it, it was how. In retrospect, my request was quite long-winded and ridiculous. Journalists, I have found, are a laid-back, friendly bunch, though I was too intimidated at the time and could only muster formalities. But I’m getting ahead of myself.

My first ever tweet had something to do with the frozen vegetable medley I made with dinner, complete with a hashtag I can’t remember. While that account no longer exists, I filled it with 140-character bursts of millennial genius while latching onto every word Bret Easton Ellis and Nikki Sixx tweeted, and used it to catch up with my internet friends. Everybody starts somewhere. When I got my own radio show on WRBB, I created a Twitter account to promote it and the local musicians I spun and interviewed on-air. Twitter continued to prove a worthwhile tool during an internship with ‘stache media/RED Distribution when I began using the same account to post content about larger/more well-known music artists, which were subsequently shared by said artists, venues, and record labels. Tweeting mostly about music, I began having some semblance of clout. And then one Friday, I tweeted #FF (for #FollowFriday, where the goal is to call attention to accounts worth paying attention to) and listed every writer I could find from my favorite magazine. Most of them ignored it, two of them favorited it, and one followed me back. After we started engaging with each other’s posts, I felt comfortable enough to ask him for his email address and sent a request to meet up for an informational interview the next time I was in New York. This was a few years ago, and his family and I keep in touch.

I share this now with the intent to provide basic guidelines for how one can create one’s own experiences and foster meaningful connections (that can turn into friendships) through Twitter. Social networks, after all, are called “networks” for a reason.

Understanding Twitter’s True Value

My favorite thing about Twitter is how accessible people are — the writers, the celebrities, the executives, the Forbes 30 Under 30. On LinkedIn, you need to be a certain degree to a person in order to message him/her, but with Twitter, you can reach out to anyone. Not only does Twitter provide an opportunity to engage with people on a more personal level, it allows you to keep up with industry trends and happenings in real time.

building-up-strong-connections-on-twitterFinding Ideal Contacts

Interested in working at a specific company?
Follow everyone you can who lists employment at your dream company in their bio. Engage with them about the professional content they post (taking interest in the personal life of someone you’ve never interacted with is creepy). As with anything, being overzealous isn’t appealing — liking or retweeting every tweet your ideal connection posts isn’t going to make a good impression. Instead, share a link to an article or video this person posted and include his/her handle at the end with “via @username.” If he/she wrote an article, tweet the link, tag the person, and write about the value it gave you.

Trying to break into a specific field? Find out who the influencers are by following industry publications and those who write for them. The more time you spend reading up on an industry, the more informed you are of real world applications, trends, and executives. When you engage with potential contacts, you’ll come across as someone who pays attention.

Establishing Your Voice & Rules of Engagement (Don’t be a sycophant)

  • Notice what your potential contacts tweet and how they do it. Of course, don’t curse or get political (even if they do), but, given your field, emojis can be acceptable here.
  • Be a human, not a robot. People like authenticity, not those who are all business, so don’t be afraid to intersperse personal tidbits in your posts. Big sports fan? Tweet about the game. Went to a concert one night? Share a photo.
  • When sharing content about your field, tag all those involved and always give credit when and where it’s due.
  • If you’re not knowledgeable about something, be resourceful and do some research. If you don’t know where to start, tweet to an influencer: “Not too familiar with this but would love to learn. Who are your favorite writers on the subject? What websites do you recommend I look at?” If you show an interest in learning, people are apt to respond in your favor.
  • Do NOT “troll” people, start arguments, rant about a bad day you’re having, or subtweet (passive-aggressive hints at a problem or frustration without directly mentioning the issue).

Twitter can be a great networking tool if you take advantage of the platform and create opportunities for yourself. Who knows who you’ll click with and where it could lead? Remember, you can’t control whether people respond to you, but you can control your approach.

A graduate of Northeastern with a degree in English, Ashley previously was the News Director and a DJ for WRBB 104.9 FM, the university’s student-run radio station. When she’s not working at Apple, she writes for music blogs and builds her marketing portfolio. Informational interviews, cooking and rock & roll are some of her favorite things. Tell her what you’re listening to via Twitter @amjcbs or connect with her on LinkedIn (


Working with Staffing Firms: A Guide for Grads

This post was authored by Logan Spillane, Recruiter, LABUR Consultingpexels-photo-29594 The staffing industry can get a bad rap among job seekers-from making false promises, to not communicating with candidates. While certain criticisms may hold true with some firms, it is not by any means an indictment of the entire industry as a whole. In fact, a good agency can help job seekers discover a great job and open new doors on their way to the career they have always wanted.

In order to navigate a saturated and sometimes overwhelming field of companies, it is helpful to have some tips to make the process easier.

  • Should you pay a fee?

Never. There is no guarantee that paying an agency a fee will get you a job.

  • How do I know when I have a good recruiter?

I believe there are a couple of different signs of a good recruiter. First and foremost, a good recruiter will keep your interests and goals in mind, and won’t just send you the next job they have. Rather, they will send you positions that align with what you are looking to do, and help your career. Second, a good recruiter will be transparent, honest and give you the information that you, as a candidate deserve to know. One of the biggest reasons people give me for not wanting to work with an agency is the fact that they have had an experience where a firm has been dishonest and misled them. A good recruiter won’t feed you misinformation on things like the pay rate, contract status, actual job responsibilities, etc., and will give you the true facts on each opportunity.

  • How should I vet recruiters to find the right one?

My biggest piece of advice on vetting recruiters to find the right one is to talk to and meet with many of them, and see who can provide you with the best service not just in terms of a job, but also in personalizing your experience, getting to know you as a person, and being upfront and honest. It will take some time, but it will allow you to find the right recruiter and will help ensure that you do not end up getting burned. See what each company has to offer, ask a lot of questions (ex. on the agency, the areas they focus on, the jobs they see, the process, etc.) and pick the one or two recruiters that will focus on you not only as a candidate, but as a person because at the end of the day it’s your career. LinkedIn recommendations, GlassDoor, and other career websites can also serve as a valuable tool in finding a good recruiter. Finally, asking friends and family about firms they would recommend can be a valuable asset in finding a good recruiter.

  • How do I identify recruiters?

Northeastern’s career website has a good list to go off to start with. Additionally, running a Google search on staffing firms in your area can also be another route. However, I would recommend taking 10 minutes to read through each company’s website to see what they are all about and how they can best serve you and your career.  Also, be sure to check out his/her LinkedIn profile—look for recommendations, and also for anyone you know who knows that recruiter and consider reaching out to obtain any feedback you can…or maybe even a soft reach out from your common contact to the recruiter of interest. The recruiter can then also have that informal recommendation from someone they know about you!

  • Will I receive help preparing for the interview? Help with Salary Negotiation?

A good agency will always help prep candidates for every interview they go on-whether they are just out of school or an experienced professional. In many cases, they may also help prep you for the salary negotiation. For someone just out of school, it is especially helpful to have someone providing them with tips and assistance on their way to nailing the interview and getting the job!

LABUR Consulting is a staff augmentation firm based in Boston that specializes in the tech and finance industries. You can learn more about us at


Spring Cleaning for Your Social Media

This post was authored by Ria Kalinowski

Spring is finally here! Flowers are blooming, students are graduating, and it’s time to dust off your social media accounts. Presenting your best self while job searching is extremely important. You need to make sure your social media presence is helping you do that. Here are some tips for cleaning up and improving your LinkedIn, Twitter, and Facebook profiles.Ria 1


  • Update your photo! Make sure your picture is recent and professional.
  • Boost your Search Engine Optimization! Add industry specific keywords to your headline and summary. Adding relevant words increases the chance that your profile comes up when employers and recruiters search for potential employees.
  • Grow your network by joining groups! You can learn about what people in your industry are talking about and contribute to the discussion. You can also send direct messages to people who are members of the groups you are a part of.


  • Improve your bio by including hashtags and keywords. You only have 160 characters!ria 2
  • Pin a tweet! You can select one of your tweets to stay at the top of your twitter updates. Choose a professional tweet that relates to your industry.
  • Update your list of people and companies to follow. Use your target list of companies and this article to focus the content you see on your twitter timeline.


  • Weed through and delete or untag yourself from any unprofessional photos. You don’t want to lose a job opportunity because of inappropriate pictures on your profile!
  • Clean out your contacts: remove any friends that you are no longer in contact with or assign them to groups such as Acquaintances to limit their access to your profile.
  • Take control of your privacy! Go to your Privacy Settings and limit the sections of your profile that are public. In the Timeline & Tagging Settings you can also limit who can post to your timeline and be able to review any posts before they appear on your timeline!ria 3