Spring Cleaning for Your Social Media

This post was authored by Ria Kalinowski

Spring is finally here! Flowers are blooming, students are graduating, and it’s time to dust off your social media accounts. Presenting your best self while job searching is extremely important. You need to make sure your social media presence is helping you do that. Here are some tips for cleaning up and improving your LinkedIn, Twitter, and Facebook profiles.Ria 1

LinkedIn

  • Update your photo! Make sure your picture is recent and professional.
  • Boost your Search Engine Optimization! Add industry specific keywords to your headline and summary. Adding relevant words increases the chance that your profile comes up when employers and recruiters search for potential employees.
  • Grow your network by joining groups! You can learn about what people in your industry are talking about and contribute to the discussion. You can also send direct messages to people who are members of the groups you are a part of.

Twitter

  • Improve your bio by including hashtags and keywords. You only have 160 characters!ria 2
  • Pin a tweet! You can select one of your tweets to stay at the top of your twitter updates. Choose a professional tweet that relates to your industry.
  • Update your list of people and companies to follow. Use your target list of companies and this article to focus the content you see on your twitter timeline.

Facebook

  • Weed through and delete or untag yourself from any unprofessional photos. You don’t want to lose a job opportunity because of inappropriate pictures on your profile!
  • Clean out your contacts: remove any friends that you are no longer in contact with or assign them to groups such as Acquaintances to limit their access to your profile.
  • Take control of your privacy! Go to your Privacy Settings and limit the sections of your profile that are public. In the Timeline & Tagging Settings you can also limit who can post to your timeline and be able to review any posts before they appear on your timeline!ria 3

5 Alums, 5 Years Later: Charles Leach

Class of 2010_Charles Leach

I am one of those people whose life is dictated by a well-organized calendar, complete with color codes and a series of notifications – if only I was the one maintaining the calendar.  I was the last class to graduate from the College of Criminal Justice August 2010. Shortly thereafter, I commissioned as a Marine Corps Officer, got engaged, and went off on a 4 year life changing adventure in the Marine Corps.  My intention was to depart the military, utilizing my co-op connections and proud service and apply for a position in a federal agency.  But my calendar notifications said otherwise.  With a child on the way, I was done moving around, working weekends, being away all week, or far away for 8 months at a time. I decided to depart the Marine Corps, move back home (North Shore area) and began a soul searching endeavor for a job – no, a profession, in which I could obtain the same emotional gratification that comes with service to one’s country.  As a lifelong people-person, I discovered I have a passion for sales, and have found a profession I love at a leading cybersecurity company. I also have decided to stay in the USMC Reserve to balance out the moral scale. If you have graduation in your sights, keep this in mind:

Have a plan and tenaciously pursue it – then change the plan when necessary. You can’t fake passion. You can get by having a work ethic, trying really hard, showing up early, staying late because it’s the right thing to do, but if you aren’t passionate about what you find yourself doing, move on.  It’s like a bad relationship. If you’re at the suitor stage, and you’re not going to marry this person, why waste each other’s time?

Short-term, mid-term, and long term goals are no joke, write them down – a recent manager of mine would refer to these as dreams and not goals.  Dream and keep dreaming because success stories are built upon people’s crazy ideas.

Be mindful of how you appear on social media and the interwebs – the old adage don’t put it online if you wouldn’t want it on the front page of the Boston Globe holds true.

Spend money and live life like your grandparents (if they were thrifty) – if you pack a lunch and make your own coffee in the morning and then go out on the weekend and blow a hundred bucks on 8 dollar beers, well that just doesn’t make sense – stop doing that.

I will close with a valuable lesson that has continually been reinforced for me recently.  You know better what’s for you than anyone else.  The idea of needing an adult’s opinion; well that’s you now.  No one really knows the magic formula and if they say they do, they are just pretending to know all the answers. Just google it and come up with your own way. If you don’t like what you are doing in life, just change it.

And remember, if you don’t like the job you’ll get soon, you can always go back to Northeastern for a Masters!


Charles Leach currently works at Bit9 + Carbon Black in Waltham, MA and lives with his family in the North Shore. He is open to and would welcome any networking conversation or casual chat.  Feel free to reach out to him via Linkedin or leach.charles@gmail.com.

5 Alums, 5 Years Later: Elizabeth Tashash

Class of 2010_Elizabeth Tashash

While it’s hard for me to believe that almost a decade has passed since I moved into my freshman-year dorm room in Speare Hall, these past ten years have flown by because they have been full. I’m not sure whether my eighteen-year-old self would have believed me if I told her that she would be an attorney in just ten short years, but I am sure that my five-year journey as a Husky laid the foundation for my current career path. I have had the pleasure, and the pain, of five years of personal and professional growth since graduating from Northeastern, during which several lessons have come into focus. They have helped me navigate the often-tricky and ever-changing process of becoming a professional, and I share them here with the hope that they help you, the newly graduated or soon-to-be graduated Husky.

Be patient with yourself. It’s ok to not have everything precisely figured out on graduation day (or five years later, for that matter). Active investigation into and investment in figuring out your professional persona may take trial and error, it may take more time than you thought, and it may take you down an unanticipated path, but it will make your professional life more rewarding. While my classroom and co-op experiences directed me toward the law, I took time after graduation to work in the field. That time proved to be invaluable because it gave me the space to gain perspective on my prospective career path, to synthesize the lessons I learned in my undergraduate courses with my new life beyond college, and to contextualize the lessons I was about to learn during law school. Be patient with yourself and allow yourself the time you need to examine and vet your proposed next steps after graduation.

Setbacks and discomfort are ok; in fact, if you’re growing, they’re inevitable. These past five years have taught me a lot about how I deal with my imperfections, with negative feedback, and with situations where I felt uncomfortable and inadequate. Setbacks and uncomfortable situations highlight our insecurities, are often unexpected, and are almost always painful; however, they also go hand-in-hand with change, growth, and self-awareness. Setbacks have stretched me to become a better practitioner, professional, and person because they highlighted the skills I needed to gain and hone, and they gave me insight into how my profession functions. Likewise, throwing myself into situations where I had no idea what I was doing revealed that I am capable of more than I expect and showed me that measured risk-taking reduces regret, regardless of the outcome, and paves the way for future successes.

Maintain relationships with your mentors. I have had the great fortune of having several mentors who have generously given their advice and invested their time for the benefit of my career. They have met me for coffee, have written letters of recommendation on my behalf, and have believed in my abilities. These relationships have not only helped me get that first job, but they have helped me get subsequent—and unexpected—jobs down the road. Find someone who does what you want to do, does something that interests you, or is willing to help you assess your professional skills and goals. Then, maintain that relationship. Mentor relationships can help bridge the gap between your undergraduate life and your professional life, and it’s a great feeling to have someone in your corner.

Congratulations on reaching this milestone, and good luck with the many milestones to come!

 

Liz Tashash graduated from Northeastern University with a Bachelor of Arts in 2010 and graduated from Suffolk University Law School with a Juris Doctor in 2014. She is a member of the Massachusetts Bar and is currently working as a judicial law clerk for the Connecticut Superior Court. Prior to beginning her clerkship, she taught for a semester as an adjunct professor in the Communication Studies Department with the help of her mentor, Dr. Greg Goodale, Associate Dean for Academic and Faculty Affairs and Associate Professor. She thanks Greg for his long-standing mentorship. Liz can be reached at e.tashash@gmail.com.