Blending Art and Business: A New Dual Major Opportunity

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image source: www.fastweb.com

image source: www.fastweb.com

This guest post was written by Sam Carkin, a sophomore studying Marketing and Interactive Media.

I was going to be an architect major. I had visited architecture firms all over the area, toured fourteen campuses for the major, and was dead set on pursuing this profession. Then, like most 18-year-olds, I changed my mind less than a month before applications were due. I felt my creativity was going to be limited to just structures, so I looked for other ways I could channel this desire for a creative profession and came across marketing.

Marketing allowed me to be creative in problem solving, content-creation, strategy, and many other areas, and I realized I had found my future. However, there was one school that stood out as being able to provide me with a cutting-edge education in this industry, and that school was Northeastern, thanks to its dual major of Business Administration-Marketing and Interactive Media that was still in development at the time. Well this dual major is now official, and the number of students enrolled in it is growing every semester. It brings together the art school and business school to create future professionals that can “speak both languages” and become highly effective in the worlds of marketing and advertising.

Since class sign-ups are just around the corner, I highly recommend that interested students check out the list of required courses for the dual major. I also encourage making an appointment with someone in the advising office of the D’Amore-McKim School of Business so they can further assist in planning course schedules going forward. I am excited to see this awesome program continue to grow in the years to come!

Sam Carkin is currently in his sophomore year at Northeastern University. He is a dual major of Business Administration-Marketing and Interactive Media and will be going on his first co-op in July. Feel free to contact him at carkin.s@husky.neu.edu with any questions related to the blog post or his experiences.

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