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Carole Bell talks Caribbean accents and advertising

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Sparked by a recent Volkswagen USA commercial, which features a character with an unexpectedly Caribbean accent, Communication Studies Assistant Professor Carole Bell discusses the intersection between portrayals of race in popular media and tendencies toward stereotyping and social shorthand in a February 4th Huffington Post article, entitled “Native Tongue: Speaking with a Caribbean Accent. “Marketers use [the Caribbean accent] because the ‘happy-go-lucky/no problem, mon’ Jamaican has become a recognizable stock character,” Bell says.

Read the rest of the story at the Huffington Post→