For detailed information on the BS in Business Administration (Marketing) and Interactive Media curriculum refer to the D’Amore-McKim School of Business and Northeastern University Undergraduate Catalog.

Co-op Division is ZA.

To declare this combined major, visit D’Amore-McKim School of Business Advising Office  located in 250 Dodge Hall.


Current students are required to refer to their degree audit through myNEU or Northeastern University Undergraduate Catalog for requirements.

 Freshman Year Fall

Freshman Year Spring

 Sophomore Year Fall

Sophomore Year Spring

Middler Year Fall

Middler Year Fall

  • Co-op (6 months)

Junior Year Fall

Junior Year Spring

  • Co-op (6 months)

Senior Year Fall

 Senior Year Spring

Mathematics Elective

Complete one course from the following list:

  • MATH 1231 Calculus for Business and Economics
  • MATH 1241 Calculus 1
  • MATH 1260 Math Fundamentals for Games

Business Core Elective

Complete one of the following courses:

  • ACCT 2301 Managerial Accounting
  • MISM 2301 Management Information Systems
  • SCHM 2301 Supply Chain and Operations Management

Marketing Concentration

Complete three electives from the lists below. At least one course must be from marketing and one from interactive media:

Interactive Media Electives

 Marketing Electives

  • MKTG 4502 Marketing in the Service Sector
  • MKTG 4504 Advertising and Brand Promotion
  • MKTG 4506 Consumer Behavior
  • MKTG 4508 Digital Marketing
  • MKTG 4510 New Product Development